Rob Campbell
Director Of Data Science & AI
Ada,MI
Summary
Strategic and ambitious AI and Data Science leader with over 10 years of cross-industry experience. Dedicated to scaling analytics capabilities and driving measurable business impact. Skilled in building and leading high-performing teams, with a proven track record of fostering executive engagement and buy-in, providing effective governance leadership, and transforming ideas into impactful, enterprise-wide solutions. Passionate about integrating innovative technologies to drive organizational success.
Overview
14
14
years of professional experience
4032
4032
years of post-secondary education
Work History
Director of Data Science and Artificial Intelligence – Corewell Health Care and Corporate
Corewell Health
01.2023 - Current
- Company Overview: Michigan-based not-for-profit healthcare system and health plan provider
- Drive enterprise AI strategy for Michigan’s largest employer, aligning innovation with executive level goals and scaling internal capabilities across operations, clinical care, and customer experience
- Established, and currently leading, an org-wide AI Center of Excellence, including a steering committee of senior leadership, a governance and ethics committee, and an applied AI and machine learning development team
- Established and grew an applied AI and machine learning team from 3 data scientists to 10 individuals of diverse skillsets to support internal development and effective implementation of third-party AI and ML solutions
- Leading the development and implementation of several high-profile AI and Machine Learning projects from pilot to production, with measurable increases in lives saved, revenue generated, team member satisfaction, and efficiency
- Establishing organizational-wide AI education programs for team members across all levels of AI competency to improve literacy, buy-in, and change management necessary for successful AI project implementation
- Regularly presenting internally and externally to executive leaders, government officials and policymakers, and AI practitioners about a variety of AI-related topics
- Michigan-based not-for-profit healthcare system and health plan provider
Manager, Marketing Analytics
Priority Health
01.2021 - 01.2023
- Led a team of Data Scientists, Data Engineers, Developers, and Analysts, building and scaling a marketing-specific data warehouse and establishing a framework to build and deploy several predictive models to better understand, segment, retain, and target Priority Health membership for effective outreach and engagement
- Lead development, measurement, and management of over 50 different Next Best Actions (NBAs) using a state-of-the-art platform in Azure leading to measurable increases in specific customer behaviors
- Established first of its kind maternal health program that reduced gestational diabetes and preeclampsia by over 15% for program participants
- Reduced preventable ER visits by over 20%, increased flu and COVID-19 vaccine compliance amongst health plan members by over 30%
- Successfully led Priority Health Marketing Analytics team transition from Oracle-based, manual marketing processes to a cloud-based, highly automated marketing platform, leading to increases in efficiency of over 50%
Lead Business Intelligence Analyst, Marketing Analytics
Priority Health
01.2021 - 12.2021
- Developed machine learning models and business logic in Python and Pyspark to identify health plan members with the most relevant campaign for their needs
- Facilitated requests and needs between various marketing teams and lines of business to effectively translate business requirements into production-ready code and functional implementation
- Implemented continuous improvements to existing NBA and machine learning pipeline and processes
- Supported research and feasibility studies of upcoming campaign concepts
Managing Partner and Data Scientist
Freshwater Coast Analytics, LLC
01.2019 - 12.2020
- Company Overview: Founded company to enable businesses to better collect, understand, and act upon their data and information
- Built foundational outcome data program for a series of local addiction treatment centers
- Designed and implemented several operational metrics designed to measure and improve patient outcomes, reduce recidivism, and improve data collection efforts
- Regularly met with and presented to company ownership and clinical staff to create effective feedback loops to identify areas of opportunity and improve program effectiveness
- Founded company to enable businesses to better collect, understand, and act upon their data and information
Design Supervisor, Naval Architecture
General Dynamics Electric Boat
01.2015 - 12.2018
- Company Overview: F100 defense contractor, primary design agent and builder of US Navy nuclear submarines
- Achieved an Accepted Weight Estimate for the Virginia submarine design program, a detailed whole-ship estimate approved by the Navy to begin construction, guiding and managing a team of 10 weight estimators and engineers
- Established a statistical method of measuring weight risk at any point in the submarine design and construction timeline by simulating weight fluctuations at key design milestones for major submarine structures and components
- Improved competency-to-compensation efficiency within the department by over 25% in two years by implementing a simple linear regression algorithm to guide employee compensation evaluations
- Streamlined workflow prioritization and weight calculation processes by developing and implementing automated tools, increasing teamwork output by over 50% and reducing rework by more than 25%
- Presented design program status and technical risks to Navy officials and company leadership during regular design reviews by distilling complex information into easy-to-understand visualizations and actionable insight
- F100 defense contractor, primary design agent and builder of US Navy nuclear submarines
Engineer, Naval Architecture
General Dynamics Electric Boat
01.2011 - 12.2015
- Company Overview: F100 defense contractor, primary design agent and builder of US Navy nuclear submarines
- Lead design analysis efforts for a Moored Training Ship (MTS) program that involved a complete overhaul of a Los Angeles class submarine to train Navy Nuclear Power Training Unit (NPTU) personnel on a live, moored submarine
- Implemented several design analysis enhancements to significantly streamline damaged stability analysis computation times using General Hydrostatics software, reducing analysis time by over 40%
- Regularly provided design guidance to structural and systems engineering groups to ensure their systems would operate safely and effectively given the range of potential ship operating conditions
- F100 defense contractor, primary design agent and builder of US Navy nuclear submarines
Education
Master of Science - Analytics
Georgia Institute of Technology
Atlanta, GA01-2019
Bachelor of Science - Naval Architecture and Marine Engineering, Statistics
University of Michigan - College of Engineering
Ann Arbor, MI01-2011
Skills
Cross-functional leadership
Leadership And Strategy Skills
- Strong work ethic with a proven ability to build high performing teams.
- Effective communicator, bridging the gap between technical concepts, non-technical stakeholders, and executive leadership.
- Cross-functional leader, building trustworthy working relationships with people of all backgrounds and personalities.
- Proactive problem-solver, able to efficiently navigate complex environments to implement impactful change.
- Strategic thinker, steering organizations through a rapidly changing generative AI landscape.
Other Leadership Activity
- Founding board member of the Society of Information Management (SIM) West Michigan
- Public presentations and panel participation: Grand Rapids IT Symposium, Grand Valley State University AI in Public Policy, C3 Technology Advisors Summit
Additional Information
Avid pianist and keyboardist for the Half Ton Band, based out of Ada, Michigan., Won company athlete of the year award at Electric Boat in 2015.
Timeline
Director of Data Science and Artificial Intelligence – Corewell Health Care and Corporate
Corewell Health
01.2023 - Current
Manager, Marketing Analytics
Priority Health
01.2021 - 01.2023
Lead Business Intelligence Analyst, Marketing Analytics
Priority Health
01.2021 - 12.2021
Managing Partner and Data Scientist
Freshwater Coast Analytics, LLC
01.2019 - 12.2020
Design Supervisor, Naval Architecture
General Dynamics Electric Boat
01.2015 - 12.2018
Engineer, Naval Architecture
General Dynamics Electric Boat
01.2011 - 12.2015
Master of Science - Analytics
Georgia Institute of Technology
Bachelor of Science - Naval Architecture and Marine Engineering, Statistics
University of Michigan - College of Engineering
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