Rob Corr

Led the vision and strategy to develop partnerships with Fortune 500 companies to engage, leverage and ultimately tap into the U.S. Hispanic purchasing power to drive their current and future brand position and business growth.

• Worked closely with C-Suite executives to create brand positioning, develop marketing plans, communication strategies, and go-to-market implementation and execution to best engage the U.S. Hispanics.
• Collaborated internally across all internal divisions to conduct in-depth client and market research, business intelligence and ultimately develop strategic partnership plans on how best to utilize and maximize the Univision portfolio of assets to win with the U.S. Hispanic consumer.
• Consistently a top performer and recognized leader within the Univision organization, as well as with client partners.
• Responsible for generating over $200M+ in new and incremental revenue while working with brands such as: CVS, Aetna, Sanofi, Dunkin’, Delta Airlines, Turkish Airlines, BMO, TD Bank, ALDI, Brown-Forman, Amica Insurance, Raymour & Flanigan, Stanley Steemer, Checkers/Rallys, University of Phoenix & the U.S. Marine Corps, among others.

Handpicked by the Executive Vice President of Sales to represent the Univision Radio division within the Univision Corporate Client Development Group. I established the role of the primary point-of-contact entrusted with the responsibility of overseeing the Univision Radio portfolio of assets & developing client-oriented and integrated partnership solutions.

• Worked in close collaboration across all Univision verticals including, TV, Radio, Digital, Social, Influencer and Experiential to create, develop, and implement fully-integrated client partnership programs resulting in $100M+ in new and incremental revenue for the Radio division.
• Client/Brand partners included: Chevron, Unilever, Coca-Cola, Nokia, McDonalds, Walgreens, BMS, Chevy, McDonalds, Kraft, P&G, AT&T and Verizon.

Sales leader for Univision’s three New York Radio stations (WXNY-FM, WQBU-FM & WADO-AM) responsible for a team of seventeen Account Executives, Local Sales Manager, National Sales Manager and support staff to drive revenue of $30M+ annually.

• Ownership of strategic sales vision, revenue generation, cluster sales performance and all reporting to executive leadership.
• Implemented best strategic practices for sales by implementing programming, promotions, content and pricing optimization to ultimately exceed plan and out-perform the market each year.

Provided strategic leadership, direction and oversight to a team of over 40 sales professionals across 6 national sales offices throughout the country for Univision’s three New York Radio stations (WXNY-FM, WQBU-FM & WADO-AM).

• Transformed the historically underperforming Univision Radio/New York National Sales vertical by implementing “new thinking”, increased expectations, effective pricing strategies and innovative client solutions.
• Leadership efforts resulted in increased market share, over-performance of the market, exceeding established revenue targets and setting the cluster’s national sales revenue record of $7M+, doubling the previous high-water mark.

• Led the business development efforts across Univision’s 70+ Radio stations nationwide that resulted in $15M+ new and incremental revenue for the Radio division.