Rob Farinella

• Launched and grew a successful Southeastern agency, acquiring 100+ national, regional and local clients over 30 years
• Founded the agency as a one-man shop, and grew it into an award-winning, 35+ person agency with approximately $5MM in annual net revenue
• Achieved multiple prestigious awards, including The One Show, Regional Addy's, and The Effie's; recognized by The Atlanta Business Chronicle as one of Atlanta's Best Places to Work
• Maintained outstanding client retention, enhancing long-term relationships with multiple clients lasting 10+ years
• Client roster included: The Coca-Cola Company, IHG, HoneyBaked Ham, The Atlanta Braves, The Atlanta Hawks, Papa John's, Moe's Southwest Grill, Georgia Tourism, Turner Entertainment Networks, The Chick-Fil-A Peach Bowl, Bristol Motor Speedway, Gas South, Northside Hospital, Goodwill Industries, Off Broadway Shoe Warehouse, The High Museum, and many more
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability
• Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency

Agency Accomplishments:

• Served as Agency of Record (AOR) for Georgia Tourism for 10 years. We played a major role in Georgia’s record- breaking visitation numbers, revenues generated, and numerous awards. In 2021, Georgia became a Top 5 Destination in the US during our engagement.
• Launched and positioned Gas South from a start-up to category leader in 2019, in the highly competitive, largely undifferentiated, price-driven natural gas space. We led the account for 14 years, including a dozen straight years of increased market share.
• Reversed a 7 consecutive-season decline in attendance for the Atlanta Braves in our first year as Agency of Record. We held the account for 11 years, uncovered innovative insights, and created numerous award-winning creative campaigns which resulted in record attendance.
• Repositioned and successfully transitioned The Gospel Music Channel to UPTV in 2013, The Home of Uplifting Entertainment. The relaunch increased every meaningful KPI measured, including revenue, ratings and diversification of new advertisers.
• Repositioned the Goodwill Games as “Where the World’s Best - Prove it”. The award-winning campaign resulted in record attendance, record sponsorship revenues, and record ratings.

• Premier design and advertising art company that serviced the world's top advertising agencies and their leading brands, including Gillette, Coca-Cola, Nabisco, American Express, Miller Brewing Company, General Motors
• Led sales, customer service and quality control for best-in-class, Madison Avenue advertising design and pre-production studio
• Increased headcount by 200% and revenues by 400% over two years, boosting company growth and market position
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction
• Fast-paced environment that required intense protect management and maintenance of the highest standards
• Negotiated high-value contracts that maximized profitability while mitigating risks for the organization
• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization
• Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes
• Personal strengths included dynamic sales growth, client relationship management, team building and strong creative intuitions