Summary
Overview
Work History
Education
Skills
References
Timeline
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Rob Fehling

Lake In The Hills,IL

Summary

Dynamic sales leader with a proven track record at LAKESHORE BEVERAGE, excelling in market and competitive analysis and relationship building. Spearheaded a sales increase, led high-profile account growth, and mastered complex negotiations. Expert in sales team supervision and developing impactful presentations, consistently driving key account expansion and partnership development.

Overview

25
25
years of professional experience

Work History

Key Account Manager

Lakeshore Beverage
CHICAGO, Illinois
03.2024 - Current
  • Conducted regular business reviews with key clients to assess product and service performance and identify improvement areas.
  • Coordinated with logistics and supply chain teams to ensure timely and accurate product delivery to key accounts.
  • Provided input into product development and marketing strategies based on key account feedback and requirements.
  • Led quarterly and annual planning meetings with key accounts to align business goals and strategies.
  • Resolved conflicts between customers and other departments by identifying root causes and proposing solutions.
  • Communicated with retailers to provide information on promotions and sales.
  • Coordinated cross-functional teams for successful execution of projects related to large scale accounts.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Conducted meetings with clients to discuss their objectives, challenges, and strategies.
  • Identified new opportunities for growth within existing accounts, as well as potential new customers.
  • Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
  • Developed and implemented key account plans to meet customer needs and increase company profitability.
  • Utilized sales data and client feedback to improve organizational strategies.
  • Collaborated with sales team members to develop solutions tailored to customer needs.
  • Replenished and arranged items to maintain appearance.
  • Analyzed market trends, customer feedback, pricing strategies. to recommend changes in product offerings or services.
  • Monitored competitive activities within assigned accounts and communicated findings to management.
  • Analyzed sales data to identify trends and adjust strategies accordingly.
  • Attended trade shows and industry events in order to build brand awareness among target audiences.
  • Developed and implemented strategic plans to maintain and grow key accounts, enhancing customer satisfaction and loyalty.
  • Reset store displays for special events and seasonal merchandise changes.
  • Provided training sessions for customers on how best utilize the company's products or services.
  • Maintained positive working relationships with retailers and representatives.
  • Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
  • Produced sales documents, finalized deals and filed records.
  • Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
  • Negotiated contract terms with clients and established important deadlines.
  • Negotiated contracts and terms of agreement with key accounts, ensuring profitability and compliance.
  • Utilized CRM tools to analyze key account data and generate reports for internal and external stakeholders.
  • Developed customized presentations and proposals to meet the specific needs of key accounts.
  • Managed the relationship between internal teams and external customers.
  • Increased product sales through targeted marketing campaigns.
  • Monitored market trends and competitor activity to adjust account strategies accordingly.
  • Analyzed sales space capacities based on system parameters, securing high stock availability.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Completed day-to-day duties accurately and efficiently.

Area Sales Manager-Grocery Channel

LAKESHORE BEVERAGE
Arlington Heights, IL
01.2014 - Current
  • Develop relationships with retail accounts
  • Manage 7 employees
  • 4 salesman and 3 merchandisers
  • Communicate with buyers of small, key accounts
  • Formulate sales reports using I dig/vip
  • Manage bulk merchandiser schedule
  • Create meeting presentations using PowerPoint and Excel
  • Schedule and conduct team-sells, and ride withs
  • Improve marketing (including entertainment, promotions, sampling and merchandising)
  • Increase sales of new brands
  • Maintain communication with all departments
  • Extensive knowledge of accounts and key decision makers

Route Sales

CITY BEVERAGE
Arlington Heights, IL
01.2005 - 01.2014
  • Created plan for bringing in new major accounts
  • Led Company in Sales Increase for three (3) years
  • Led Company in 2009 in Budweiser sales trend
  • Expanded product lines for current retail accounts
  • Pursued new contacts to increase accounts
  • Enhanced displays at retail accounts
  • Implemented new displays to increase visibility of brand
  • Communicated with distributors to ensure orders were placed, and orders were received
  • Cultivated plans to ensure business is growing at accounts
  • Actively ran promotions and accounts
  • Guided bar staff trainings at accounts
  • Led tasting events at accounts

Route Sales

RINELLA BEVERAGE
Mundelein, IL
01.2003 - 01.2005
  • Conducted and implemented cooler sets
  • Built displays in high traffic areas
  • Increased point of sale in high visibility area
  • Increased distribution on product lines

On Premise Manager for entire McHenry County Area, Route Sales

L & V DISTRIBUTORS
Crystal Lake, IL
01.2000 - 01.2003
  • Increased draft lines and distribution for brands distributed
  • Conducted on premise wait staff/bartender education and tasting
  • Able to fix and maintain draft equipment problems
  • Improved merchandising and retail look of key accounts
  • Conducted and implemented cooler sets
  • Increased point of sale in high visibility areas
  • Increased distribution on product lines

Education

Associate of Applied Science - SPORTS SCIENCE

LORAS COLLEGE
Dubuque, IA
05-1998

Skills

  • Competitor tracking
  • Market and competitive analysis
  • Territory and account management
  • Presentations and proposals
  • Consultative and relationship selling
  • Sales enablement
  • KPI tracking
  • Complex negotiations
  • Territory management
  • Partnership development
  • Sales training
  • Account monitoring
  • Contract negotiations
  • Relationship building
  • Closing strategies
  • Competitor analysis
  • Sales tracking
  • Sales presentations
  • Key account growth
  • Sales presentation
  • New account development
  • Sales team supervision
  • Schedule coordination

References

Available Upon Request

Timeline

Key Account Manager

Lakeshore Beverage
03.2024 - Current

Area Sales Manager-Grocery Channel

LAKESHORE BEVERAGE
01.2014 - Current

Route Sales

CITY BEVERAGE
01.2005 - 01.2014

Route Sales

RINELLA BEVERAGE
01.2003 - 01.2005

On Premise Manager for entire McHenry County Area, Route Sales

L & V DISTRIBUTORS
01.2000 - 01.2003

Associate of Applied Science - SPORTS SCIENCE

LORAS COLLEGE

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