Summary
Overview
Work History
Education
Skills
Miller Heiman : Strategic Selling Skills
Timeline
Generic

Rob Kern

Alameda,California

Summary

Dynamic Technical Sales Specialist with a proven track record selling capital equipment into clinical and research laboratories. Excels at solution selling, communicating added value, and building strong client relationships through knowledgeable dialogue, tailored sales proposals and effective post-sales support. Strong territory and time management skills focused on managing key accounts to drive revenue growth and promote the brand.


Expert at delivering exceptional solutions in complex environments to ensure customer and brand success.

Overview

30
30
years of professional experience

Work History

Technical Sales Specialist

Calibre Scientific, Inc.
04.2023 - 03.2025
  • Increased revenue by developing and cultivating new leads and referrals for capital equipment sales.
  • Evaluated customer needs and collaborated with the microscope dealer reps to present targeted and fully integrated microinjection and microscopy systems.
  • Developed and presented sales proposals and conducted onsite demonstrations to show how the product's unique strengths fulfill the client's needs.
  • Established strong customer relationships and high-level interactions to develop trust in our solutions, and engender the confidence that we are the best partner for their lab.

Cell Technology Technical Sales Representative

Eppendorf North America, Inc.
03.2009 - 04.2023
  • Developed robust pipeline of sales opportunities through cross-selling, referrals, and managing long sales cycles with the help of CRM tools.
  • Maximized revenue opportunities by conducting thorough needs assessments and identifying project budgets during initial client consultations.
  • Leveraged excellent communication skills when presenting complex technical information to non-technical audiences.
  • Coordinated between the client, the microscope dealer representative, and the Eppendorf sales support team to deliver added value to each sales proposal.
  • Provided exceptional customer service, addressing technical inquiries and leveraging internal and eternal resources to resolve issues promptly, supporting the client and the brand reputation.
  • Promoted the product and brand visibility within the industry by participating in trade shows and workshops.

Technical Operations Manager, Cell Technology

Eppendorf North America, Inc.
01.2008 - 03.2009
  • Provided technical support for the Cell Technology Sales representatives, including collaborative customer calls.
  • Did on-site system installations and trained customers and distributor representatives.
  • Provided field service and evaluation for microinjection and micromanipulation instrumentation.
  • Identified up-selling and cross-selling opportunities.
  • Contributed to business growth by participating in strategy development meetings with senior management.

Field Application Specialist ARTS / ECET

Eppendorf North America, Inc.
01.2007 - 01.2008
  • Delivered personalized on-site installations and training sessions to end-users for realtime PCR and automated pipetting workstations.
  • Identified opportunities to upsell users on accessories and control systems.
  • Increased user proficiency and provided post-sales support to free up sales specialists to pursue new opportunities.
  • Conducted regular follow-ups with clients post-implementation, ensuring continued success in achieving desired outcomes.
  • Developed strong relationships with clients, becoming a trusted advisor on application-specific inquiries.
  • Improved customer satisfaction and retention through comprehensive technical support for complex applications.
  • Collaborated with sales teams to identify new potential customers and generate new business opportunities.

Technical Sales Specialist, Cell Technology

Eppendorf North America, Inc.
03.1995 - 01.2007
  • Developed direct sales through careful pipeline management.
  • Collaborated with distribution partners to increase the scope of lead generation and create sales synergy.
  • Wrote and presented quotes for cell manipulation systems, targeting the proposal to each customer's needs.
  • Negotiated pricing with customers and dealer reps to maintain margins while still maximizing sales volume.
  • Provided on-site product demonstrations, closed the sales, and then provided on-site installation and training.
  • Minimized customer reliance on post-sales support by thorough careful training and writing detailed trouble-shooting guides.

Education

Bachelor of Arts - Anthropology

The University of Illinois
Champaign, IL

Skills

  • Capital equipment sales
  • Territory management
  • Solution selling
  • Key account management
  • Sales pipeline management
  • Time management
  • Attention to detail
  • Quote preparation
  • Post-sales support
  • Trade show representation
  • CRM implementation

Miller Heiman : Strategic Selling Skills

Comprehensive three day sales training focused on learning to identify your client's underlying needs, and to demonstrate in your interactions that you offer the solution they need plus added value beyond the price and technical specifications. 

Timeline

Technical Sales Specialist

Calibre Scientific, Inc.
04.2023 - 03.2025

Cell Technology Technical Sales Representative

Eppendorf North America, Inc.
03.2009 - 04.2023

Technical Operations Manager, Cell Technology

Eppendorf North America, Inc.
01.2008 - 03.2009

Field Application Specialist ARTS / ECET

Eppendorf North America, Inc.
01.2007 - 01.2008

Technical Sales Specialist, Cell Technology

Eppendorf North America, Inc.
03.1995 - 01.2007

Bachelor of Arts - Anthropology

The University of Illinois
Rob Kern