Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Rob Larsen

Tampa

Summary

Experienced Medical Sales Executive with a strong background in developing and implementing strategic sales plans, driving market share growth, and managing key customer relationships. Proven ability to identify new business opportunities through market analysis and industry trend research. Ready to leverage extensive sales and territory management expertise to contribute to a dynamic medical sales team.

Professional in territory management with keen eye for strategic planning and customer engagement. History of driving market expansion and building lasting client relationships. Highly collaborative team player with sharp focus on achieving results and adapting to dynamic market trends. Known for effective communication and problem-solving abilities.

Overview

34
34
years of professional experience
1
1
Certification

Work History

Territory Manager Florida

MPM Medical
04.2014 - 03.2025
  • Developed relationships with key customers, resulting in increased customer loyalty and satisfaction within the Advanced Wound Care Market.
  • Successfully developed and implemented sales plans to increase market share in assigned territory.
  • Implemented effective account management strategies to maximize profitability from existing accounts.
  • Analyzed sales data to identify areas for improvement, develop strategies, and set achievable goals.
  • Identified new business opportunities through research and analysis of industry trends and competitive landscape.

Field Clinical Specialist

Argentum Medical
06.2007 - 04.2014
  • Conducted on-site training of medical personnel on the use of medical device products.
  • Provided clinical expertise to customers and sales team, demonstrating proficiency in product knowledge.
  • Developed and maintained relationships with key opinion leaders, physicians, and hospital personnel.
  • Facilitated patient follow-up visits to capture post-market feedback on device performance.
  • Created presentations showcasing technical capabilities of products to potential customers.
  • Visited establishments to evaluate needs and to promote product and service sales.
  • Demonstrated operation and use of technical and scientific products.
  • Attended sales and trade meetings and read related publications to obtain information about market conditions, business trends, environmental regulations, and industry developments.

Sales Associate

Steven Richards & Associates
11.2004 - 05.2007
  • Dedicated associate with a National Merger & Acquisitions within the Home Medical Equipment and Respiratory industry.
  • Secured million dollar sales agreements exceeding performance goals.
  • Captured superior levels of client satisfaction, trust, and referrals by executing current market valuations and strategic exit plans and ensuring continued growth and profitability.
  • Assisted the team effort for the pioneer establishment in the multi-million dollar market within Sleep Study Centers across the US in selling contracts.

Orthopedic Sales Representative

Biomet/Zimmer Worldwide
03.1991 - 03.2004
  • Developed strong relationships with orthopedic surgeons and their staffs to increase sales volume into long-term profitable customers by driving business growth and retaining market share with a strong focus on service quality and problem solving within a highly competitive market.
  • Created detailed presentations on our products for physicians and other healthcare professionals.
  • Provided product training, education and support to medical personnel at hospitals, clinics and private practices.
  • Awarded 'Presidents Club' for 4 years while exceeding market share and revenue growth within a new market.
  • Mentored and developed new surgical assistants generating experienced sales consultants for the territory.
  • Orchestrated the development of a salvage Reconstructive Implant system worldwide by a lead design Muscle-Skeletal Orthopedic Tumor surgeon.

Education

Bachelor of Arts (B.A.) - Marketing

University of South Florida
Tampa, FL
12.1985

Skills

  • Persuasive sales presentations
  • Strategic business development
  • Territory performance optimization
  • Solution-oriented selling

Accomplishments

  • Achieved Sales Success by completing and exceeding monthly quotas with accuracy and efficiency.
  • Achieved Sales Awards through effectively helping with GPO's, 3rd party billers and regional & national distributors.
  • Collaborated with team of Ten in the development of major new product roll out called SAP and Excel SAP.
  • Achieved National Success by introducing Orthopedic Oncology implants designed by a leading surgeon.
  • Achieved Market dominance in the Southeast US working with Independent Sales Representatives along with key Surgeons in several Surgical Disciplines.



Certification

  • WCSP
  • CWCMS

Timeline

Territory Manager Florida

MPM Medical
04.2014 - 03.2025

Field Clinical Specialist

Argentum Medical
06.2007 - 04.2014

Sales Associate

Steven Richards & Associates
11.2004 - 05.2007

Orthopedic Sales Representative

Biomet/Zimmer Worldwide
03.1991 - 03.2004

Bachelor of Arts (B.A.) - Marketing

University of South Florida

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