Rob Lubow
Social Media & Community Strategist
Austin,TX
Summary
Senior level marketing strategist with 12+ years of experience developing creative, cross-platform strategies and building communities, ranging from hyperlocal to global, both online and IRL.
Overview
12
12
years of professional experience
Work History
Social Media Manager
Hippo Insurance
Austin, TX
10.2020 - Current
- Developed and executed organic content and customer engagement strategies for social media that resulted in 90% year over year audience growth, a 358% increase in organic impressions, and a 243% increase in organic engagements
- Monitors online presence of company's brand across reputation review sites and social listening trackers to engage with users and flag potential issues as they arise
- Analyzes and reports organic social performance and social listening updates for weekly executive team meetings, as well as monthly and quarterly reviews
- Works cross-functionally with Support, Claims and Underwriting teams to expedite resolution for customer issues
- Collaborated with Compliance team to implement social media best practices for a highly regulated industry
Marketing Manager
Pinballz
Austin, TX
04.2019 - 03.2020
- Developed and executed a multi-platform social media strategy that resulted in a 105% increase in organic reach and 155% increase in engagement over previous year
- Developed and executed an ecommerce strategy that resulted in 196% increase in online gift card and event ticket sales over previous year
- Managed social and reputation site profiles and provided high-level customer support for all three Pinballz locations
- Provided monthly and quarterly reports on social media, loyalty program and ecommerce performance for GMs and executive team
- Served as liaison with gaming communities both online and at real world events
Community Specialist (Contract)
Google Fiber
Austin, TX
04.2017 - 03.2019
- Served as Community Manager across social review sites and internal support forum
- Served as point of contact between social media support agents and local market management teams for customer service edge cases
- Developed and documented processes and best practices for launching social presences in new markets
- Created and presented monthly trend reports and analysis for internal stakeholders across all markets
Social Media Director // Social Media Manager
El Rey Network
Austin, TX
02.2014 - 11.2016
- Developed multi-faceted social media strategies for all El Rey Network properties
- Curated, wrote and edited content for 3-5 simultaneous content calendars totaling more than 10,000 social posts
- Actively managed 6 sets of social handles
- Created and presented weekly social performance reports for executive team
- Served as a member of the Crisis Response Team
- Managed vendor and agency relationships
Social Media Manager
HIP Genius
New York, NY
01.2013 - 02.2014
- Developed multi-platform social media strategies for clients in the Sports and Entertainment Industry
- Provided weekly engagement reports and insights for clients
- Assisted in development of pitch materials for new business
Marketing Strategist // Senior Community Ambassador
Quirky
New York, NY
11.2010 - 07.2012
- Developed editorial and video strategies with Media and Community teams
- Wrote and edited content for company blog, social handles and retail website
- Helped develop onboarding procedures for new community members
Digital Media Specialist
Reindeer Company
New York, NY
09.2008 - 10.2010
- Collaborated on digital initiative planning from concept to execution
- Created weekly reports on membership growth and engagement
- Managed all email marketing and online promotional efforts
Education
Associate of Arts - Liberal Arts
09.2008 - 12.2012
Graduated with Honors
Skills
Full-Spectrum Social Strategizing
Brand Building
Relationship Management
Protocol
Content Development
Reporting & Analysis
Project Management
Multitasking
Adaptability
Software
Social Media Management
Productivity Suites
YouTube
Discord
Asset Creation
Interests
Cricket Wireless
eOne Entertainment
General Motors
MGM/United Artists
Miramax
MLB Network
Patrón Tequila
PepsiCo - Tropicana, SoBe
Sony Pictures
Timeline
Social Media Manager - Hippo Insurance
10.2020 - Current
Marketing Manager - Pinballz
04.2019 - 03.2020
Community Specialist (Contract) - Google Fiber
04.2017 - 03.2019
Social Media Director // Social Media Manager - El Rey Network
02.2014 - 11.2016
Social Media Manager - HIP Genius
01.2013 - 02.2014
Marketing Strategist // Senior Community Ambassador - Quirky
11.2010 - 07.2012
Digital Media Specialist - Reindeer Company
09.2008 - 10.2010
Borough of Manhattan Community College of The City University of New York - Associate of Arts, Liberal Arts
09.2008 - 12.2012