Rob Manker
Naperville,IL
Summary
Dynamic, data-driven growth leader with 20+ years' experience in marketing and communications. Adept at driving innovation, transitioning strategies, and elevating brand engagement. Deep expertise in digital marketing, communications strategy, and content strategy. Skilled in B2C, B2B, B2B2C and M&A. Poised to excel in a senior marketing leadership role, leveraging innovation, extensive storytelling experience and strategic acumen to drive compelling brand initiatives and achieve growth.
Overview
20
20
years of professional experience
Work History
Head of Marketing
ATI Physical Therapy
10.2022 - 05.2024
- Corporate brand marketing lead, providing strategic leadership over all aspects of Patient Acquisition and B2B Marketing
- Drove 20% lift in patient length of stay and lifetime value revenue with new patient CRM program
- Generated over $10MM in annual revenue growth within first year of innovative performance marketing strategy, leveraging real-time market- and clinic-specific data
- Scaled marketing operations to support over 900 clinics nationwide, enhancing both national and local outreach
- Launched new strategic campaign focus tailored to individual markets
- Diversified marketing mix to include national TV, expanding brand visibility
- Developed and executed go-to-market strategies for new products and services
- Achieved 100% Marketing team retention during this period
Marketing Director
ATI Physical Therapy
03.2019 - 10.2022
- Transitioned marketing strategy from a consumer-only approach to a comprehensive Healthcare Marketing strategy
- Amplified patient online review volume by 10x
- Elevated average online review rating to 4.9/5 stars
- Drove initiatives to boost leads, conversion rates, and patient lifetime value
- Overhauled Patient Acquisition strategy with a focus on hyper-local precision
- Collaborated with Talent Acquisition to develop new Employer Brand and Employee Value Proposition
- Reallocated Marketing resources to include B2B, Talent Acquisition, and other key stakeholders
Senior Manager, Digital Content
DeVry University
08.2017 - 03.2019
- Reversed enrollment declines at DeVry by spearheading the digital content team's contributions to the university's integrated marketing plan
- Streamlined a complex social media presence from over 70 accounts to focused channels for Brand, Student Life, and Alumni
- Amplified brand social engagement by 5x
- Established a new content marketing hub, driving thought leadership at The Fuse
- Tripled online review scores, achieving a new all-time high
Manager, Content Development
Conagra Brands
03.2013 - 05.2017
- Established a new Content Development Team to rapidly and efficiently fulfill internal and external digital content demands
- Transitioned to an internally led hub/brand publisher model
- Realized over 60% savings in content production costs
- Supported Brand, Communications, Sales, Shopper Marketing, and other key stakeholders
- Directed brand social media strategy, achieving a 3x engagement increase
- Extracted social insights and disseminated findings throughout the organization
Digital Producer, Writer, Editor
Chicago Tribune
08.2005 - 03.2013
- Boosted digital and social engagement for Tribune by 500%
- Directed digital production of text, photo, and video content for chicagotribune.com
- Oversaw reverse publishing of select content for Tribune print editions
- Enhanced content optimization for top performance in Google News and Search
Education
Bachelor of Arts - Journalism
Eastern Illinois University
Charleston, ILSkills
- Growth Marketing
- Digital Marketing
- Brand Management
- Performance Marketing
- Content Strategy
- Communications Strategy
- Social Media Strategy
- Customer Acquisition
- CRM
- SEO/SEM
- Marketing Automation
- Artificial Intelligence
Work Preference
Work Type
Full TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsWork from home optionPaid time off401k matchPaid sick leaveStock Options / Equity / Profit SharingTimeline
Head of Marketing
ATI Physical Therapy
10.2022 - 05.2024
Marketing Director
ATI Physical Therapy
03.2019 - 10.2022
Senior Manager, Digital Content
DeVry University
08.2017 - 03.2019
Manager, Content Development
Conagra Brands
03.2013 - 05.2017
Digital Producer, Writer, Editor
Chicago Tribune
08.2005 - 03.2013
Bachelor of Arts - Journalism
Eastern Illinois University
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