Rob Margolin

Lake Oswego

Summary

Focus on delivering exceptional digital advertising solutions while enhancing client satisfaction and performance. My role involves collaborating with diverse teams to solve complex problems, ultimately driving significant improvements in client ROI and retention.

Overview

years of professional experience

Work History

Client Services Lead

Yahoo

09.2021 - Current

Consistently exceeded 100% of sales targets by managing, upselling and using reported insights to win incremental budgets. Managed $40M+ worth of annual revenue across clients such as Best Buy, Dish Network, TaxAct, Lowe's, Mars Corp., Farmers Insurance.

Lead Account Strategist

Verizon Media

08.2018 - 09.2021

Develop account plans and strategies to drive revenue growth and market share for clients. Evaluate success metrics, and drive campaign performance using data.

Sr. Account Manager

Oregonian Media Group

08.2017 - 08.2018

Serve as the primary point of contact, and provide strategic and tactical guidance for cross-channel advertising campaigns, as well as analytical insights, to consistently win more business and exceed revenue and sales targets.

Education

Bachelor of Science - Marketing

Portland State University

Portland, OR

06.2015

Skills

Account Management

Developing media strategies, campaign tactics, and audience engagement plans based on advertiser goals and competitive insights, using deep knowledge of the clients' KPIs Ability to independently manage and optimize large paid media accounts and budgets with high annual spend

Performance and Optimization

In-depth knowledge of products, features, and benefits, enabling me to provide expert advice and guidance to customers, skilled in leveraging data to monitor performance, optimize ROI, and drive efficient growth through strategic plans

Cross-collaboration and Training

Work cross-functionally with internal and external partners to drive incremental revenue and increase advertiser satisfaction Running multiple internal and external training sessions to ensure campaign success and client satisfaction

Additional Skills

Strong Communication Skills, Sales Presentations, Programmatic Media Buying (DSP & SSP), A/B testing, CRM, Cross-channel Marketing, Ad Creative Optimization, GTM Strategy, SEO, Data Analytics

Timeline