Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rob Margolin

Lake Oswego

Summary

Focus on delivering exceptional digital advertising solutions while enhancing client satisfaction and performance. My role involves collaborating with diverse teams to solve complex problems, ultimately driving significant improvements in client ROI and retention.

Overview

8
8
years of professional experience

Work History

Client Services Lead

Yahoo
09.2021 - Current
  • Consistently exceeded 100% of sales targets by managing, upselling and using reported insights to win incremental budgets. Managed $40M+ worth of annual revenue across clients such as Best Buy, Dish Network, TaxAct, Lowe's, Mars Corp., Farmers Insurance.

Lead Account Strategist

Verizon Media
08.2018 - 09.2021
  • Develop account plans and strategies to drive revenue growth and market share for clients. Evaluate success metrics, and drive campaign performance using data.

Sr. Account Manager

Oregonian Media Group
08.2017 - 08.2018
  • Serve as the primary point of contact, and provide strategic and tactical guidance for cross-channel advertising campaigns, as well as analytical insights, to consistently win more business and exceed revenue and sales targets.

Education

Bachelor of Science - Marketing

Portland State University
Portland, OR
06.2015

Skills

  • Account Management

Developing media strategies, campaign tactics, and audience engagement plans based on advertiser goals and competitive insights, using deep knowledge of the clients' KPIs Ability to independently manage and optimize large paid media accounts and budgets with high annual spend

  • Performance and Optimization

In-depth knowledge of products, features, and benefits, enabling me to provide expert advice and guidance to customers, skilled in leveraging data to monitor performance, optimize ROI, and drive efficient growth through strategic plans

  • Cross-collaboration and Training

Work cross-functionally with internal and external partners to drive incremental revenue and increase advertiser satisfaction Running multiple internal and external training sessions to ensure campaign success and client satisfaction

  • Additional Skills

Strong Communication Skills, Sales Presentations, Programmatic Media Buying (DSP & SSP), A/B testing, CRM, Cross-channel Marketing, Ad Creative Optimization, GTM Strategy, SEO, Data Analytics

Timeline

Client Services Lead

Yahoo
09.2021 - Current

Lead Account Strategist

Verizon Media
08.2018 - 09.2021

Sr. Account Manager

Oregonian Media Group
08.2017 - 08.2018

Bachelor of Science - Marketing

Portland State University
Rob Margolin