Rob Newman
Yelm
Summary
Certified "Salesforce Marketing Cloud Developer" with 12+ years of experience designing and executing data-driven email, SMS, and push campaigns. Adept at leveraging Salesforce Marketing Cloud's capabilities to enhance digital engagement, optimize customer journeys, and drive customer-centric decision-making. Experienced in evaluating and assessing client requirements and implementing the correct infrastructure to solve identified problems.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Technical Producer
Teleion.com
09.2024 - Current
- Contract Email campaign development and production for companies such as BECU, Amazon (The Climate Pledge) and Starbucks
- Helped team to achieve a perfect 10 NPS score for last quarter for Starbucks
- Created custom preference centers for BECU’s Consumer, Business and Investment Services channels that covered dozens of topics
- Successfully planned, led and completed integration projects with third party tools such as Stensul and Moveable Ink
Professional sabbatical
- 09.2023
- Maintained skills and learned new ones via the Trailblazer community
- Studied for and passed exam for MC Administrator certificate in July 2023.
Marketing Cloud Lead/Architect
HP.com (Hewlett-Packard Inc.)
05.2022 - 02.2023
- Led and managed an 11-person global team responsible for promotional and transactional messaging for the Worldwide “Instant Ink” channel with over 2.5 million active customers
- Developed an Agile process for the team, including Kanban board setup using Jira, sprint planning daily scrums, resulting in improved efficiency
- Created documentation, SOPs, standards guides, and a comprehensive QA process reducing error rates and enhancing workflow
- Architected and executed data-driven email campaigns for transactional messaging across global markets.
Senior Marketing Automation Developer
Auction.com
11.2021 - 05.2022
- Collaborated with cross-functional teams to bridge the gap between SFMC, Salesforce CRM and AWS cloud data
- Worked on a Platform Acceleration project, refactoring recommendation systems via ETL’s and complex segmentation data sets from CRM to MC.
Marketing Cloud Lead
CLEAResult
07.2021 - 11.2021
- In my first week, I revived a stalled custom email preference center project, successfully completing it on time
- Designed and executed personalized, data-driven email, SMS, and push campaigns using Salesforce Marketing Cloud tools such as SQL, AMPScript, Journeys and Automations
- Worked closely with Solution Managers, Campaign Managers, and Product Owners to create a usable intake and requirements gathering process as well as developing standards and a QA process.
Engineer 2
Nordstrom
09.2019 - 07.2021
- Implemented and maintained a complex templating system used to streamline the production of promotional campaigns, using Ampscript, JSON, and GTL
- Collaborated with marketing and engineering teams to ensure seamless integration between CRM and email marketing
- Led transition of a $150mil line of business (Nordstrom Rack) from ResponSys to SFMC, to include hundreds of transactional emails, templates, active journeys and creative assets.
Email Marketing Specialist/Web Developer
World Vision
10.2005 - 08.2019
- Led the migration from Epsilon to Salesforce Marketing Cloud, setting up business units and developing HTML templates and AMPscript modules, and automations
- Developed a responsive template using Media Queries, CSS constraints and MSO conditional comments.
Education
Non degree -
Chaminade University
Honolulu, HIPierce College
Tacoma, WASkills
- Scrum Framework
- Teamwork and Collaboration
- Team Leadership
- Technical Troubleshooting
- Product Strategy
- Automated testing
- Web Technologies
Certification
- Salesforce Certified Marketing Cloud Email Specialist, 2020
- Salesforce Certified Marketing Cloud Developer, 2022
- Salesforce Certified Marketing Cloud Administrator, 2023
Additional Information
Familiarity with enterprise analytics platforms, enterprise agile project management tools.
Strong analytical, problem-solving skills, and continuous learning mindset.
Trailblazer
https://www.salesforce.com/trailblazer/rnewman34
Applicabletechnicalqualifications
- Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio, Datarama, Cloud Pages)
- SQL
- Ampscript
- HTML
- CSS
- JSON
- GTL
- SSJS
- Soap and REST
- CRM systems
- Marketing automation platforms
- Google Analytics
- JIRA
- Confluence
Timeline
Technical Producer
Teleion.com
09.2024 - Current
Marketing Cloud Lead/Architect
HP.com (Hewlett-Packard Inc.)
05.2022 - 02.2023
Senior Marketing Automation Developer
Auction.com
11.2021 - 05.2022
Marketing Cloud Lead
CLEAResult
07.2021 - 11.2021
Engineer 2
Nordstrom
09.2019 - 07.2021
Email Marketing Specialist/Web Developer
World Vision
10.2005 - 08.2019
Professional sabbatical
- 09.2023
Non degree -
Chaminade University
Pierce College