Rob Prigge
Woodbury,MN
Summary
Proactive and meticulous creative leader, senior copywriter, and storyteller with over 20 years of experience in creative and marketing communications. Expert-level skills in copywriting, editing, concept development, and collaboration. Team player with exceptional work ethic, character, and commitment to producing industry-leading creative that commands attention, builds brands and motivates action.
Overview
17
17
years of professional experience
Work History
Manager of Copywriting and Editing
Sportsman's Guide
04.2014 - 01.2024
- Managed and motivated employees to be productive and engaged
- Participated in strategic planning of content initiatives and editorial calendar, including redesign of "Guide Outdoors" blog
- Collaborated with senior management, designers, and consultants to create Sportsman's Guide Brand Book defining SG's brand voice
- Developed Sportsman's Guide Copy Style Guide
- Facilitated brainstorming sessions for marketing campaigns, promotions, and strategic naming
- Reviewed and edited all digital and print copy for brand voice, style, and accuracy
- Created Copy, Style & Accuracy Review (CSAR) program to measure success and provide feedback
- Led team to 60% YOY increase in production of SEO-optimized product detail pages in 2023 while maintaining 98%+ rate of accuracy
- Key contributor to revamp/redesign of SG Buyer's Club loyalty program creative that increased membership opt-in by 6%
- Created content for SportsmansGuide.com, including web banners, emails, product detail pages, landing pages, promotions and campaigns, UX initiatives, blog articles
- Wrote scripts for radio/TV ads, social media posts, and podcast ads
- Managed partnership with 3rd party vendor to create Amazon A+ product detail pages
- Engaged and managed freelance writers
- Onboarded new employees
Senior Copywriter
Sportsman's Guide
04.2014 - 11.2015
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
- Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings
- Provided editorial guidance to facilitate delivery of top-quality content
- Mentored junior copywriters, improving their skills and contributing to a more productive work environment
Freelance Copywriter & Marketing Consultant
Self-Employed
05.2013 - 04.2014
- Wrote hundreds of product descriptions and dozens of articles for clients including Amazon, Sportsman's Guide, Oglethorp Inc., and Northstar Balloons
Senior Copywriter/Editor
ShopHQ (formerly ShopNBC)
12.2010 - 05.2013
- Led copywriting team, including managing a direct report, mentoring, editing, concept development, and attending cross-functional meetings
- Developed content for home page assets, emails, banner ads, landing pages, personality pages, customer service pages, etc.
- Edited all copy, proofreading for spelling, grammar, content, and adherence to style
- Mentored junior copywriters
Copywriter
ShopHQ (formerly ShopNBC)
10.2006 - 12.2010
- Developed content for web assets, emails, banner ads, landing pages, personality pages, customer service pages, and print pieces
Education
Bachelor of Science - Mass Communications/Marketing
Saint Cloud State University
Saint Cloud, MNSkills
- Team Leadership
- Project Management
- Marketing & Brand Management
- Strategic Planning
- Idea Development and Brainstorming
- Verbal and Written Communication
- Cross-Functional Teamwork
- Process Improvement
- Work Planning and Prioritization
- Time Management
- Task Delegation
- Staff Training and Development
Software Platforms Proficiency
- Adobe InDesign
- Adobe Photoshop
- Canva
- ChatGPT/Open AI
- Confluence
- DAM & PIM systems
- HubSpot
- Jira
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- SEMRush
- WordPress
- Workfront
Side Hustles
Part-Time Play-by-Play Broadcaster, KCUE Radio FM 98.9/AM1250 - Red Wing, MN
- On-air talent for Red Wing High School Sports, including Football, Boys & Girls Basketball, and Boys and Girls Hockey
Volunteer Experience
Small Group Leader - REV Student Ministries Program, Eagle Brook Church - Woodbury, MN
- I serve as a small group leader for 10th grade boys, leading weekly discussions and providing guidance
Chairman - Friends in Recovery Board of Directors, St. Paul, MN
- As a volunteer Board Member and member of the Planning Committee, I help plan monthly activities for persons recovering from drug and alcohol addiction
Websites
Portfolio: https://www.behance.net/RobPriggesPage
LinkedIn: https://www.linkedin.com/in/robert-prigge-b148663
Timeline
Manager of Copywriting and Editing
Sportsman's Guide
04.2014 - 01.2024
Senior Copywriter
Sportsman's Guide
04.2014 - 11.2015
Freelance Copywriter & Marketing Consultant
Self-Employed
05.2013 - 04.2014
Senior Copywriter/Editor
ShopHQ (formerly ShopNBC)
12.2010 - 05.2013
Copywriter
ShopHQ (formerly ShopNBC)
10.2006 - 12.2010
Bachelor of Science - Mass Communications/Marketing
Saint Cloud State University
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