Rob Prigge

- Wrote content for websites, emails, and marketing materials for clients including 3M, Solventum, Hollister Inc., Ecolab, and Wickles Pickles
- Collaborated in brainstorming sessions and client meetings, presenting creative concepts and final deliverables
- Partnered with account managers to interpret briefs and deliver high-impact content under tight deadlines
- Received and incorporated feedback from creative directors and clients
- Member of Gravity’s AI exploration team—evaluating AI tools to boost creative efficiency

• Collaborated with senior management, designers, and consultants to create Sportsman's Guide Brand Book defining SG's brand voice
• Participated in strategic planning of content initiatives and editorial calendar, including redesign of "Guide Outdoors" blog
• Developed Sportsman's Guide Copy Style Guide
• Facilitated brainstorming sessions for marketing campaigns, promotions, and strategic naming
• Reviewed and edited all digital and print copy for brand voice, style, and accuracy
• Created Copy, Style & Accuracy Review (CSAR) program to measure success and provide feedback
• Led team to 60% YOY increase in production of SEO-optimized product detail pages in 2023 while maintaining 98%+ rate of accuracy
• Key contributor to revamp/redesign of SG Buyer's Club loyalty program creative that increased membership opt-in by 6%
• Created content for SportsmansGuide.com, including web banners, emails, product detail pages, landing pages, promotions and campaigns, UX initiatives, blog articles
• Wrote scripts for radio/TV ads, social media posts, and podcast ads
• Managed partnership with 3rd party vendor to create Amazon A+ product detail pages
• Engaged and managed freelance writers
• Onboarded new employees

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
• Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings
• Provided editorial guidance to facilitate delivery of top-quality content
• Mentored junior copywriters, improving their skills and contributing to a more productive work environment

• Wrote hundreds of product descriptions and dozens of articles for clients including Amazon, Sportsman's Guide, Oglethorp Inc., and Northstar Balloons

• Led copywriting team, including managing a direct report, mentoring, editing, concept development, and attending cross-functional meetings
• Developed content for home page assets, emails, banner ads, landing pages, personality pages, customer service pages, etc.
• Edited all copy, proofreading for spelling, grammar, content, and adherence to style
• Mentored junior copywriters

• Developed content for web assets, emails, banner ads, landing pages, personality pages, customer service pages, and print pieces