Rob Ranieri
Carlsbad,CA
Summary
Dynamic e-commerce and digital marketing executive with experience scaling online revenue through performance media, influencer partnerships, and content-led commerce. Proven track record in building digital businesses from the ground up, optimizing customer acquisition, and leading cross-functional teams to deliver measurable revenue outcomes. Adept at programmatic trading, social commerce, and branded content.
Overview
16
16
years of professional experience
Work History
Co-Founder
Ranieri & Co.
01.2019 - Current
- Built and scaled a digital media company specializing in branded content and audio, with a focus on measurable results for consumer brands in the U.S. and AUNZ markets.
- Partnered with global brands including Porsche, Spotify, Epic Games, and 7-Eleven, delivering campaigns that directly supported e-commerce goals such as customer acquisition and product sales.
- Expanded commercial representation for Wondery in AUNZ, creating new revenue streams through digital content distribution and branded partnerships.
- Developed full-funnel strategies for clients: integrating content, programmatic ads, and influencer marketing to drive awareness, traffic, and conversions.
- Negotiated and closed multi-six-figure partnerships, managing campaigns from concept through delivery, while aligning on KPIs.
- Grew company profile through award-winning branded and original content, enhancing client credibility and consumer trust.
Digital Marketing Consultant
Self-employeed
01.2013 - 01.2020
- Partnered with brands and agencies to design and execute digital strategies spanning paid media, influencer marketing, and social commerce.
- Programmatic Trading (OMD, 2016): Bought and optimized digital ad campaigns across social media, video, and display platforms. Conducted data and trend analysis to maximize ROI, delivered campaign reports, and collaborated with cross-functional teams to align with client objectives.
- Influencer Marketing (TRIBE Group, 2019): Acted as Client Partner, advising brands on leveraging influencer-generated content to drive awareness and conversions. Guided campaign strategy, managed client relationships, and integrated influencer activations into broader digital marketing plans.
- Delivered measurable improvements in brand visibility, customer acquisition, and engagement through a mix of paid social, programmatic media buying, and influencer-led content.
Founder
RobbieSocial.com
01.2010 - 01.2017
- Founded and scaled an online social platform (originally VenTime.com) into RobbieSocial.com, attracting over 85k followers across Facebook, Twitter, YouTube, and Instagram.
- Designed and developed the website and content strategy, leveraging guerrilla and influencer-style marketing tactics to acquire users on a limited budget.
- Achieved early traction with 200+ user submissions (“vents”) and 3,000+ page views in the first three months of launch with absolutely no ad spend, nor prior audience.
- Partnered with StyleHunter.com to rebrand and expand content offerings, curating lifestyle-focused digital content to grow reach and engagement.
- Translated community growth into sustainable website traffic and brand recognition, an early proof point in building scalable digital audiences.
Education
Bachelor of Arts - Economics & Accounting
Claremont McKenna College
01.2010
High School Diploma -
Regis High School
01.2006
Skills
- E-Commerce Growth Strategy – customer acquisition, retention, funnel optimization
- Performance Marketing – paid social, programmatic media, influencer activations
- Conversion Optimization (CRO) – A/B testing, landing page strategy, funnel performance
- Analytics & Data – ROI analysis, CAC, LTV, attribution modeling
- Partnership Development – negotiating high-value deals, brand collaborations, media distribution
- Content & Commerce Integration – branded content, social commerce, influencer-generated content
- Cross-Functional Leadership – building and managing high-performing teams
Awards
We Are Lonely: Signal Awards Bronze 2024 (Branded Shows & Advertising – Diversity, Equity and Inclusion)
The Long Haul: Australian Podcast Awards Gold 2022 (Best Sports Podcast)
The Laung Haul: Signal Awards Silver & People’s Choice Winner 2022
Motherlode: Negotiated TV adaptation rights
Timeline
Co-Founder
Ranieri & Co.
01.2019 - Current
Digital Marketing Consultant
Self-employeed
01.2013 - 01.2020
Founder
RobbieSocial.com
01.2010 - 01.2017
Bachelor of Arts - Economics & Accounting
Claremont McKenna College
High School Diploma -
Regis High School
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