Rob Sanmartin
Royal Oak
Summary
Experienced marketing professional with a versatile background spanning luxury automotive, interior design, and media production industries. Demonstrated success in driving strategic initiatives and fostering client relationships. Key contributor to innovative programs like the CELESTIQ Concierge Program within the Cadillac ecosystem. Proven ability to curate captivating content, execute high-profile projects, and enhance customer experiences through technology-driven solutions. Seeking a dynamic marketing role to leverage diverse skills and drive measurable results.
Overview
12
12
years of professional experience
Work History
CELESTIQ Concierge / Assistant Program Manager
Jackson Dawson
03.2022 - Current
- Played a pivotal role in the development of the CELESTIQ Concierge Program, transitioning into a key business driver within the Cadillac ecosystem.
- Directly engaged with end clients as an extension of Cadillac Design, spearheading the design of bespoke, one-of-a-kind vehicles tailored to the preferences of ultra-high-net-worth clients.
- Cultivated and nurtured strong relationships with ultra-high-net-worth clients, ensuring unparalleled service delivery and fostering long-term loyalty.
- Formed strategic partnerships with the extensive Cadillac dealer network, facilitating seamless coordination and enhancing program accessibility for clients.
- Took the initiative to develop unique storytelling moments for Cadillac through in-person experiences produced and hosted for ultra-high-net-worth clientele at the Cadillac House, the experience center for CELESTIQ located at the Warren Technical Center campus.
- Collaborated with every facet of the CELESTIQ marketing, engineering, and product team, serving as a bridge between all departments and end clients to bring their unique CELESTIQ designs to life.
- Leveraged expertise in photography and technology to innovate the virtual design consultation process, implementing a cutting-edge multi-camera system to showcase automotive materials during virtual sessions, elevating the customer experience.
- Collaborated closely with cross-functional teams to align program initiatives with strategic objectives, driving program awareness, engagement, and enrollment through compelling marketing collateral and multi-channel campaigns.
- Monitored program performance metrics, conducted market research, and provided insights to optimize program effectiveness and drive continuous improvement efforts.
Regional Project Coordinator
Restoration Hardware
01.2020 - 03.2022
- Managed multiple high-value projects for discerning clientele, serving as the primary point of contact from order placement to delivery and installation, ensuring seamless execution and client satisfaction.
- Established strong partnerships with distribution centers and vendors, collaborating closely with merchandise and operations teams to streamline project workflows and ensure timely delivery of goods and services.
- Partnered with digital teams to leverage current marketing trends for seasonal campaigns and product launches, contributing to the enhancement of brand visibility and customer engagement.
- Led meetings with the digital team to advocate for site optimization, driving towards a best-in-class eCommerce experience rooted in a passion for luxury retail and unparalleled customer service.
- Conducted staff training sessions to foster innovation and excellence in service delivery, emphasizing the importance of understanding client needs and providing creative solutions tailored to each project's unique requirements.
- Collaborated with internal marketing teams to develop innovative strategies for client acquisition and retention, exploring new avenues to expand clientele while enhancing service offerings for existing customers.
Procurement Specialist /Social Media Strategist
ModMart Detroit
10.2018 - 01.2020
- Played a pivotal role in the growth of ModMart Detroit, a Detroit-based mid-century modern antiques dealer, by cultivating a robust social media presence, contributing to increased brand visibility and engagement.
- Generated and curated captivating visual content daily for social media platforms and web-based channels, maintaining an aesthetically pleasing and cohesive brand image to resonate with target audiences.
- Led procurement efforts, leveraging expertise in sourcing, appraising, and curating a diverse inventory of unique and sought-after items for both in-store and online distribution, ensuring a dynamic and ever-evolving product selection.
- Proactively monitored client feedback and satisfaction levels, implementing responsive follow-up procedures to address inquiries, resolve issues, and exceed customer expectations, resulting in a consistently high level of satisfaction.
- Provided personalized interior design consultations to clients, offering expert guidance and recommendations tailored to individual preferences, including bespoke furniture fabrication and custom hard-wired lighting solutions, to enhance their living spaces and meet their unique needs.
Assistant Studio Manager
David LaChapelle Studio
10.2012 - 07.2017
- Directed the meticulous management of artist David LaChapelle's extensive 25+ year physical and digital archive, encompassing photography, film, and various art mediums. Implemented innovative cataloging and packaging techniques, leveraging FileMaker Pro and the Raid Server network for efficient file management and digital archiving.
- Curated and maintained all web and social media platforms, generating captivating visual and written content for exhibitions, news updates, and artist-related communications.
- Served as the primary liaison between the studio, clients, agents, exhibition institutions, and media outlets, ensuring seamless communication and coordination of activities.
- Provided invaluable creative assistance throughout pre and post-production phases, contributing to the successful realization of artistic visions.
- Coordinated and managed multiple in-house creative and production teams during still and video productions, fostering collaboration and ensuring project success.
- Orchestrated the management and coordination of production workflows for the studio's most recent art book project, overseeing all aspects from conceptualization to final delivery.
Photographers Assistant
Annie Leibovitz Studio
05.2012 - 12.2012
- Supported the Post Production Manager and Studio Archivist on a range of projects related to international exhibitions and art book publications, ensuring smooth coordination and execution.
- Implemented lighting setups and provided comprehensive production assistance for both still photography and video shoots, contributing to the successful realization of creative visions.
- Worked with esteemed clients such as US Vogue, British Vogue, Vanity Fair, and Got Milk, delivering high-quality support and assistance tailored to their specific needs.
Education
Bachelor of Arts - Fine Arts
School of The Art Institute of Chicago
Chicago, IL05.2012
Skills
- Proven track record in project management, client relations, and strategic partnerships
- Skilled in cross-functional collaboration, design coordination, and marketing strategy development
- Experienced in experiential marketing, and storytelling
- Analytical mindset with a focus on program performance analysis and continuous improvement
- Strong communication, presentation, and problem-solving skills
- Collaborative team player passionate about driving innovation and achieving results in dynamic environments
Websites
Timeline
CELESTIQ Concierge / Assistant Program Manager
Jackson Dawson
03.2022 - Current
Regional Project Coordinator
Restoration Hardware
01.2020 - 03.2022
Procurement Specialist /Social Media Strategist
ModMart Detroit
10.2018 - 01.2020
Assistant Studio Manager
David LaChapelle Studio
10.2012 - 07.2017
Photographers Assistant
Annie Leibovitz Studio
05.2012 - 12.2012
Bachelor of Arts - Fine Arts
School of The Art Institute of Chicago
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