Summary
Overview
Work History
Skills
Timeline
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ROB TERFEHR

ORLANDO,FLORIDA

Summary

As a results-driven sales professional, I have consistently achieved company goals by implementing consistent and organized practices. I thrive under pressure, readily adapting to new situations and challenges to elevate the organizational brand. Commitment to team success, strong work ethic, and meticulous attention to detail make me a valuable asset. I am driven to continuously learn, grow, and excel within a company. Notably, I have an excellent reputation for problem-solving and enhancing customer satisfaction.

Overview

12
12
years of professional experience

Work History

Wine Sales Territory Account Manager

Tuscany Distributors
07.2023 - Current
  • Managed over 80 accounts within Southeast Orlando territory while building and maintained strong client relationships to drive business growth.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Prioritized helping customers over completing other routine tasks in store.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Direct Seller

MORGAN EXTERIORS INC
07.2022 - 06.2023
  • Used consultative sales approach to understand customer needs and recommend relevant offerings.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment closed over 1M in net sales.
  • Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.

Bartender

PARK BREWING & PIZZA
10.2020 - Current
  • Boosted bar operational efficiency and profitability by mentoring team members on procedures and productivity strategies.
  • Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
  • Applied excellent organizational and multitasking abilities to handle simultaneous customer, team and business needs while avoiding unnecessary delays or errors.
  • Completed inventory and performed sales reports nightly.

Beverage Director

MCQUEENS SOCIAL LOUNGE
04.2019 - 10.2020
  • Managed all day-to-day operations within budgeted guidelines.
  • Drafted beverage purchasing plan, aligning inventory needs with budgetary constraints by applying historical data.
  • Developed relationships with suppliers and vendors leading to special volume pricing discounts and availability.
  • Organized and created training manuals, multimedia visual aids and other educational materials.
  • Led daily, weekly and monthly coaching, counseling and feedback sessions.
  • Handled money, balanced tills, processed credit card payment batches and prepared bank deposits.
  • Reduced labor costs by improving employee schedules and workflows to capitalize on individual strengths and better meet forecasted customer demands.
  • Developed unique drink and cocktail offerings on monthly basis as part of seasonal offerings.
  • Venue poured and prepared mixed drinks for over 400 customers daily.

Bar Manager

SLATE
10.2016 - 07.2019
  • Developed unique drink and cocktail offerings on monthly basis as part of seasonal offerings.
  • Cost analysis to keep costs down while maintaining top quality and creative recipes.
  • Perform weekly inventory, putting together par level orders for bar products.
  • Properly trained bar staff of over 10 individuals on how to execute recreation of drinks and trained service staff from specific beverage program influenced set of ideals to increase drink sales.
  • Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
  • Determined business needs by acquiring client feedback for process improvements.
  • Took customer orders and capitalized on opportunities to sell special beverage and food options.
  • Capitalized on opportunities to advance operations and mixology knowledge, enhancing customer service with refined and current expertise.

Head Bartender

LUMA ON PARK
08.2011 - 10.2016
  • Developed unique drink and cocktail offerings on monthly basis as part of seasonal offerings.
  • Upsold menu items to customers, driving up per sale revenues and maximizing profits.
  • Received over 500 beverage orders nightly from wait staff and delivered beverages to guests while keeping up with bar orders.
  • Applied excellent organizational and multitasking abilities to handle simultaneous customer, team and business needs while avoiding unnecessary delays or errors.
  • Polished glassware, bussed tables and removed debris to keep customer areas fresh and clean.

Skills

  • FL REAL ESTATE LICENSE
  • SERV-SAFE CERTIFIED RESPONSIBLE VENDORS
  • PERNOD RICARD BARSMARTS ADVANCED
  • FL LIFE INSURANCE 2-14 LICENSE

Timeline

Wine Sales Territory Account Manager

Tuscany Distributors
07.2023 - Current

Direct Seller

MORGAN EXTERIORS INC
07.2022 - 06.2023

Bartender

PARK BREWING & PIZZA
10.2020 - Current

Beverage Director

MCQUEENS SOCIAL LOUNGE
04.2019 - 10.2020

Bar Manager

SLATE
10.2016 - 07.2019

Head Bartender

LUMA ON PARK
08.2011 - 10.2016

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ROB TERFEHR