Rob Walblay
Dayton,OH
Summary
Results-driven Sales Professional with extensive experience in strategic business development and client account management. Demonstrated expertise in data analysis and cross-platform marketing strategies, consistently generating over $1 million in sales annually. Proven ability to cultivate strong client relationships that enhance profitability and drive growth. Seeking to leverage these skills to contribute to innovative sales initiatives.
Overview
12
12
years of professional experience
Work History
Territory Manager
Huntington Billboards
Dayton, OH
07.2019 - 06.2024
- Cultivated strong business partnerships and managed daily interactions.
- Ensured company profitability through effective negotiation closures.
- Advised companies on developing strategic outdoor marketing efforts to boost their success.
- Analyzed customer needs, examined audience profiles and developed personalized media programs.
- Optimized billboard inventory occupancy in Dayton Market to boost profitability.
- Formulated tactics for location-specific advertisements.
- Optimized territory growth by managing client portfolios effectively.
Account Executive
WDTN-TV
02.2015 - 12.2017
- Collaborated with clients on development, execution, and launch of media campaigns across multiple platforms.
- Evaluated client requirements, examined target audience and developed tailored multimedia campaigns.
- Developed and optimized advertising strategies tailored to individual client needs.
- Implemented strategic plans for paid search campaigns.
- Crafted compelling content for advertisements and commercials attracting specific audience groups.
- Compiled and fine-tuned metrics reports for multiple media campaign platforms.
Media Analyst
The Ohlmann Group
02.2014 - 08.2014
- Researched, planned, and executed multi-channel media strategies for a key healthcare client.
- Managed and optimized digital advertising initiatives.
- Conducted A/B testing to identify high-performing digital advertisements and keywords.
- Conducted in-depth post analysis reports for diverse advertising channels.
- Carried out purchase operations and negotiated terms with vendors.
- Collaborated with vendors, clients, account managers, and various departments to enhance operational efficiency.
Sales Representative
The Berry Company
09.2013 - 01.2014
- Developed a robust pipeline of future clients.
- Formulated successful approaches to market digital and print advertising products.
- Oversaw client accounts, revising ad copy regularly.
- Successfully maintained client relationships and surpassed quarterly sales goals.
Marketing & Sales Specialist
The Morley Group
09.2012 - 01.2014
- Enhanced the visibility of social media profiles and websites through strategic content management.
- Delivered effective outreach methods to drive software project acquisition.
- Partnered with development team to design mobile apps emphasizing user navigation.
- Designed mobile app graphics utilizing Adobe Photoshop.
Marketing Intern
The Ohlmann Group
06.2012 - 08.2012
- Prepared detailed competitive market analyses.
- Compiled detailed metrics and results for evaluation of online advertising efforts.
- Developed captivating web content for agency clientele.
- Established a client-project database, enhancing efficiency across the agency.
Education
Bachelor of Arts - Communication & Media Studies
Wright State University
Dayton, OH08.2012
Skills
- Strategic Business Development
- Targeted Lead Outreach
- Client Account Management
- Presentation and Client Relations Expertise
- Consistently Maintained $1 Million Sales
- Skilled in Data Analysis and Reporting
- Project Coordination Expertise
- Inventory Management
- Cross-Platform Marketing Strategy Implementation
Websites
References
References available upon request.
Timeline
Territory Manager
Huntington Billboards
07.2019 - 06.2024
Account Executive
WDTN-TV
02.2015 - 12.2017
Media Analyst
The Ohlmann Group
02.2014 - 08.2014
Sales Representative
The Berry Company
09.2013 - 01.2014
Marketing & Sales Specialist
The Morley Group
09.2012 - 01.2014
Marketing Intern
The Ohlmann Group
06.2012 - 08.2012
Bachelor of Arts - Communication & Media Studies
Wright State University
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