Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Robbie Barker

Washington, DC

Summary

Dynamic marketing leader with a proven track record at HealthEquity, driving a $2B client transition program and achieving a 95% account retention rate. Expert in digital advertising and data analysis, I excel in crafting innovative marketing strategies that enhance customer engagement and loyalty. Strong communicator with a focus on results and team performance.

Overview

9
9
years of professional experience

Work History

Director, Client Transition Marketing

HealthEquity
Washington, DC
05.2023 - Current
  • Led the end-to-end strategy and execution of a multi-year, ~$2B client transition program, ensuring alignment with enterprise goals and delivering a consistent, scalable communication experience.
  • Successful transitioned 450K members and 10K clients, maintaining a 95% account and 98% asset retention rate.
  • Spearheaded the launch of customer-facing, co-branded communications accross multiple channels - including email, print, and web—ensuring brand alignment and regulatory accuracy.
  • Oversaw team and agency performance, budgeting, and resource allocation, achieving a 20% cost reduction while improving turnaround times and creative quality.

Sr. Manager Retail Program Marketing

HealthEquity
Washington, DC
03.2022 - Current
  • Grew retail HSA account enrollments by 40% YoY
  • Launched a deposit match program with a 15:1 revenue return
  • Created a robust, data-driven test & learn strategy with cost-per-click ads, landing pages and emails drip campaigns

Growth Strategist

HealthSavings Administrators
Washington, DC
08.2019 - 03.2022
  • Increased retail account enrollments by 170% YoY through digital advertising and affiliate campaigns
  • Implemented a data-driven approach to reduce the cost per acquisition by 80%
  • Developed a Persona-based communications program resulting in 75% email open rates

Senior Account Executive

Yelp Waitlist
Scottsdale, AZ
10.2018 - 08.2019
  • Promoted to Yelp Waitlist as a first-wave initiative to bundle Yelp Restaurant products
  • Developed user messaging through the Yelp app increasing diners sat by 56% quarter-over-quarter
  • Co-wrote the team's sales script resulting in 2.5x growth in six months
  • Involved in direct feedback loop to head of marketing, senior product engineers, GM

Account Executive

Yelp WiFi
Scottsdale, AZ
01.2016 - 10.2018
  • First of twenty-five Account Executives at Yelp promoted to WiFi Marketing after Turnstyle acquisition
  • Leader in the go-to-market implementation. Worked directly with business owners to automate their email & text message marketing campaigns resulting in an 80% increase in customer loyalty
  • Completed Yelp's Manager Training Program

Education

Bachelor of Arts - Environmental Studies, Entrepreneurship

Lake Forest College
Lake Forest, IL
05.2016

Semester At Sea
Spring 2015

Skills

  • Marketing Innovation & Integration
  • Go-to-market Strategy
  • Marketing Program Management
  • Product Launches
  • Digital Advertising Campaign Creation
  • Email Campaign Management
  • Customer Journey Development
  • Data Tracking and Analysis
  • Market Research
  • Referral and Affiliate Programs
  • Expert in Google Ads, Google Analytics and Social Media

Affiliations

HSAe Certified | Google Ads Certified | Google Analytics Certified | Vice President, Student Government Lake Forest College

Timeline

Director, Client Transition Marketing

HealthEquity
05.2023 - Current

Sr. Manager Retail Program Marketing

HealthEquity
03.2022 - Current

Growth Strategist

HealthSavings Administrators
08.2019 - 03.2022

Senior Account Executive

Yelp Waitlist
10.2018 - 08.2019

Account Executive

Yelp WiFi
01.2016 - 10.2018

Bachelor of Arts - Environmental Studies, Entrepreneurship

Lake Forest College

Semester At Sea

Similar Profiles

CREATE PROFILE
Robbie Barker