Summary
Overview
Work History
Education
Skills
Timeline
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Robbie Palmer

Baltimore,MD

Summary

Accomplished digital strategist known for delivering data-driven insights and optimizing user experiences. Demonstrated success in managing multi-million dollar portfolios and leading cross-functional teams to achieve key business objectives. Ready to leverage expertise in digital marketing and analytics to drive impactful results.

Overview

9
9
years of professional experience

Work History

Account Manager

Mindgrub
Baltimore, MD
09.2024 - Current
  • Own a $2.5M portfolio across 22 clients; primary client lead for strategy, retention, and growth.
  • Define 12-month digital roadmaps; prioritize UX, dev, content, and media backlogs to hit business KPIs.
  • Stand up GA4 tracking and dashboards; translate insights into CRO tests, SEO/content updates, and release plans.
  • Manage budgets, SOWs, change control, and vendor oversight; deliver on time and within budget.
  • Present strategy and performance to VP/C‑suite stakeholders; secure approvals for phased site rebuilds and content programs.
  • Platforms/Channels: WordPress/Drupal/Headless, SEO, paid search/social, email/CRM; Practices: accessibility (WCAG), Agile/Scrum.

Account Manager - Integrated

Vitamin
Baltimore, MD
03.2023 - 05.2024
  • Led integrated campaigns and a website redesign for the non-profit, Global Refuge; improved private donor conversion.
  • Led integrated campaigns and website initiatives; owned roadmap, KPIs, and GA4 reporting to guide optimization.
  • Orchestrated design/dev/content/media teams; shipped milestones on time and within scope/budget.
  • Developed proposals/SOWs; expanded workstreams (SEO, CRO, content) to grow accounts.
  • Developed proposals/SOWs; expanded account revenue by 25% via new workstreams (SEO, campaigns, content).
  • Developed user personas, journey maps and scenarios to better understand user behavior.
  • Delivered omnichannel digital strategies for major national campaigns and eCommerce website development projects, delivering short-term project deliverables that achieved long-term strategies and goals.

Head of Campaigns, Creative and Digital

NHS Midlands and Lancashire CSU
Birmingham, United Kingdom
08.2019 - 08.2021
  • Directed a 13-person studio, delivering a portfolio of over 50 sites and campaigns; prioritized the roadmap and resourcing to meet SLAs.
  • Implemented a measurement framework and dashboards; reduced cycle time by 100%, and increased website profitability by 50%.
  • Managed agencies, vendors, and budgets of $1.1 million; delivered programs within 10% of plan.
  • Implemented dashboards and accessibility/content standards; improved delivery predictability, and performance.
  • Managed vendors and budgets; advised leadership on digital strategy and roadmaps.

Campaigns, Creative, and Digital Studio Manager

NHS Midlands and Lancashire CSU
Birmingham, United Kingdom
04.2018 - 08.2019
  • Built analytics-driven content and social strategy; increased engagement for local NHS organizations by 20%, and organic sessions by 10%.
  • Established intake/job tracking and asset taxonomy; improved on-time delivery by 20%.
  • Developed a storytelling narrative to promote public health messaging and digital campaigns, including key messages, web copy, social media posts, and creative assets.
  • Developed a strong understanding of digital analytics, measurement, and performance-driven insights, and translated them into highly effective performance campaigns and projects.
  • Created and implemented benchmark criteria to evaluate the success of content strategies, resulting in increased engagement.

Senior Digital Specialist

NHS Midlands and Lancashire CSU
Birmingham, United Kingdom
02.2017 - 03.2018
  • Produced and optimized web/social content; improved organic traffic 25% using SEO best practices.
  • Managed editorial calendar; aligned messaging to campaigns; increased event registrations/leads by 40%.
  • Leveraged knowledge of open-source CMS platforms, such as WordPress, Drupal, and Joomla, to optimize website performance and streamline content updates.

Education

Bachelor of Arts - English Literature And Creative Writing

Aberystwyth University
Aberystwyth, Wales
05-2011

Skills

  • Strategy: digital strategy, roadmaps, UX/IA, content strategy, accessibility (WCAG)
  • Analytics: GA4, Looker/Data Studio, KPIs/dashboards, A/B testing, and CRO
  • Channels: SEO, paid search/social, email/CRM, social/content
  • Tech/PM: WordPress, Drupal, Headless; Jira, Asana; Agile, Scrum; budget, vendor management
  • Tools: Google Ads, Meta Ads, SEMrush/Moz, Hotjar, Adobe CC, Office/Google Suite

Timeline

Account Manager

Mindgrub
09.2024 - Current

Account Manager - Integrated

Vitamin
03.2023 - 05.2024

Head of Campaigns, Creative and Digital

NHS Midlands and Lancashire CSU
08.2019 - 08.2021

Campaigns, Creative, and Digital Studio Manager

NHS Midlands and Lancashire CSU
04.2018 - 08.2019

Senior Digital Specialist

NHS Midlands and Lancashire CSU
02.2017 - 03.2018

Bachelor of Arts - English Literature And Creative Writing

Aberystwyth University
Robbie Palmer