Summary
Overview
Work History
Education
Skills
Affiliations
Interests
Timeline
Generic

Robbin Rae Peterson

Fundraising & PR/Sales Professional
Federal Way,WA

Summary

Service focused, self-motivated development & sales professional well-versed in individual, corporate and foundation fundraising techniques. Excellent track record of managing donor/customer relationships and identifying new partnerships to increase support. Specializes in agencies with past PR issues and grassroots organizations poised for next-level growth.

Overview

23
23
years of professional experience
7
7
years of post-secondary education

Work History

DEALERSHIP SUPPORT & SALES

VARIOUS
BREMERTON AND FIFE, W
05.2018 - Current

Helped meet sales goals and provided exemplary customer service at three area dealerships. (Haselwood Auto Group, Cosmopolitan Motors, I-5 Motors) These roles included working with external and internal customers; selling vehicles, selling consignment entries to auctions, making cold calls/setting appointments, preparing state documents for sales, registration and titling vehicles, troubleshooting problematic titles nation wide, booking vehicle transport internationally, researching/ordering rare parts for exotic and classic vehicles and organizing & participating in special events such as auctions, swap meets and car rallies.

Development and PR Manager

Fishline Foodbank And Comprehensive Services
Poulsbo, WA
09.2019 - 05.2020

Responsible for all fund raising programs, communications and public relations/media including direct mail, planned gifts, newsletter, tours, special events, grantwriting and major gift asks. Successfully tripled funds raised during Kitsap Great Give from the prior participation levels. Created standardized processes to thank and acknowledge donors including "catching up" on a year of unacknowledged gifts. Created media opportunities for positive public relations to counteract the effects of a community of disgruntled donors.

Corporate Grocery

Town And Country Markets
Greater Seattle, WA
06.2011 - 05.2018

Hiring Coordinator: recruited, screened, interviewed and hired applicants for all departments across 6 markets and corporate staff up to director level. Provided career guidance and management HR support for 1000+ employees.

Ad Writer: responded to vendor inquiries regarding new items, collected and documented promotional allowances, compiled bi-weekly and monthly ads, and acted as liaison between market staff and vendors.

Director of Development

Progressive Animal Welfare Society
Lynnwood, WA
02.1998 - 08.2002

Responsible for all aspects of fundraising - forecasting & budgets, major gifts, sponsorships, annual campaign, special events - to meet annual funding goal. Increased revenue from $1.6 Million to $4.4 Million in three years. Created Planned Giving Program that now generates more than $20 Million per year. Recruited, hired and led dept. of 6-8 staff plus hundreds of special event volunteers. Held lead role in corporate fundraising efforts for special coalition projects with other agencies, provided board fundraising training and completed capital campaign feasibility study. Was the PR "face" of the agency weekly on Seattle area TV/radio.

Annual Campaign Manager/Director of Development

University Of Alberta Hospital Foundation
Edmonton, AB
05.1990 - 07.1996

Responsibilities included forecasting, planning, managing all aspects of $850,000 annual program including mail-phone, direct mail, special events & donor recognition/acknowledgment. Provided annual campaign support to $8.75 Million capital campaign. Recruited/trained/led seasonal campaign staff of 25+ twice per year. Worked directly with hospital medical teams to develop campaign materials for specific needs. Provided marketing and sales support for (now defunct) start up software firm (Synapse Publishing/medlib.com) that rolled out of a fundraising initiative.

Education

Bachelor of Arts - Film Studies & Sociology

University of Alberta
Edmonton, AB
09.1989 - 05.1995

Certification - Nutritional Therapy

Nutritional Therapy Association/Seattle Central
Seattle, WA
09.2010 - 07.2011

Certification - Major Gifts/Capital Campaigns/Annual Campaigns

University of Wisconsin Graduate School; Business
Madison, WI
06.1994 - 06.1995

Skills

Seasoned leader & manager Strategic planner PR & Media savvy

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Affiliations

Co-chair North Kitsap Options K-8 Program and Camp Director 2009-2011

Past board member Bremerton Figure Skating Club 2009-2010

Figure skating coach 2007-2014

Past member of Association of Fundraising Professionals, Healthcare Philanthropists and Northwest Development Officers Association




Interests

Credited extra (as Bunny Rarebits) in Wes Hurley productions: Capitol Hill Season 2, Little Potato (VR) and Potato Dreams of America 2015-2019

Variety show performer/producer 2013-2021

Dog Rescuer/rehabilitator

Avid Recipe Developer

Continuity Error Percipient

Timeline

Development and PR Manager

Fishline Foodbank And Comprehensive Services
09.2019 - 05.2020

DEALERSHIP SUPPORT & SALES

VARIOUS
05.2018 - Current

Corporate Grocery

Town And Country Markets
06.2011 - 05.2018

Certification - Nutritional Therapy

Nutritional Therapy Association/Seattle Central
09.2010 - 07.2011

Director of Development

Progressive Animal Welfare Society
02.1998 - 08.2002

Certification - Major Gifts/Capital Campaigns/Annual Campaigns

University of Wisconsin Graduate School; Business
06.1994 - 06.1995

Annual Campaign Manager/Director of Development

University Of Alberta Hospital Foundation
05.1990 - 07.1996

Bachelor of Arts - Film Studies & Sociology

University of Alberta
09.1989 - 05.1995
Robbin Rae PetersonFundraising & PR/Sales Professional