Robert Reynolds
Los Angeles,CA
Headline
Experienced Product Marketing Leader Specializing in Driving Growth
Summary
Seasoned director of product marketing with a proven track record at Hover, driving 30% revenue growth through strategic marketing and cross-functional leadership. Adept in market research and skilled in crafting solid marketing and positioning strategies. Consistently achieved significant revenue and lead generation milestones, spearheading impactful product launches and campaigns that resonate with key markets.
Overview
19
19
years of professional experience
2
2
Pragmatic Marketing Certifications
Work History
Director, Product Marketing
Hover
12.2022 - 10.2024
- Spearheaded a comprehensive, integrated marketing strategy that helped achieve 30% year-over-year revenue growth
- Established an Account Based Marketing program for key accounts that generated millions in revenue over 18 months
- Headed the execution of a critical partner program that delivers thousands of warm leads each quarter, resulting in $30K-$40K of new revenue each month
- Designed and executed the repositioning of Hover's Insurance segment offering, delivering a comprehensive internal messaging framework and copy for web, social media, sales collateral, events, and content marketing teams
- Planned and executed our marketing strategy for key events resulting in several millions of dollars in new pipeline revenue each year
Product Marketing Director
Procore
04.2021 - 05.2022
- Headed the North American launch of the company's new Enterprise Resource Planning Integration Platform, paving the way for tens of millions of dollars in new and recurring revenue
- Orchestrated the Global launch strategy for a new Document Management solution to facilitate entry into new EMEA and APAC markets
- Re-developed and launched a foundational marketing program to drive adoption of Procore's suite of Construction Project Management solutions including, repositioning the suite to better address core audience needs and refining the content marketing strategy to drive conversion through each stage of the buyer's journey
Director, Product Marketing
GoGuardian
01.2018 - 02.2021
- Established the company's first Product Marketing team, successfully designing, aligning, and executing cross-functional marketing activities that contributed to an average 60% YoY revenue growth
- Spearheaded identifying new revenue and retention opportunities including a 2020 campaign that retained $9 million in at-risk retention revenue and a packaging relaunch that generated $8 million in revenue in the first six months after launch
- Mobilized a cross-functional team to overhaul GoGuardian's brand and suite positioning, migrating from generic feature-based messaging to segmented, value-focused messaging
Sr. Product Marketing Manager
Symantec
01.2014 - 01.2018
- Spearheaded a proposal for a Norton / LifeLock suite-based service model by delivering consumer and competitive insights, packaging recommendations, and positioning and messaging
- Collaborated with cross-functional global teams to identify and execute programs to increase revenue and improve retention
- Designed and launched 'messaging kits' for the entire Norton Security product line, including personas, positioning, and product copy for worldwide use in multiple channels
Sr. Product Manager
Symantec
01.2007 - 01.2014
- Guided the evolution of the Norton Security product line through capture of critical market, competitive and customer insights, then presenting and aligning product and business opportunities to cross-functional leadership teams
- Championed the revitalization of Norton's backup and utility services portfolio resulting in $75M in new annual revenue
Product Manager
Digital Insight (was Intuit)
01.2006 - 01.2007
- Executed market, competitive, and customer research, roadmaps and product requirements for SaaS-based banking solutions with a combined revenue of almost $30M
- Developed a user lifecycle model to identify critical customer touch-points and handoffs between various product offerings, resulting in a 30% increase in customer satisfaction scores
- Designed and implemented a best practices-based product management process to identify market opportunities, customer needs, and usability improvements, resulting in significant improvement in user experience across all product lines
Education
Masters - Business Administration
California Lutheran University
Thousand Oaks, CA06.1997
Bachelor's Degree - Psychology
University of San Diego
San Diego, CA06.1991
Skills
- Cross-Functional Leadership
- Data-driven decision-making
- Marketing Campaign Strategy
- Positioning and Messaging
- Customer Segmentation
- Go-to-market strategy
- Market Research
- Competitive intelligence
- Sales Enablement
- Product Launches
Certification
Pragmatic Marketing Certified, PMC-11: Foundations and Launch, 01/18/21, www.pragmaticinstitute.com
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