Robert Austin
Oceanside,CA
Summary
Innovative brand developer with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
Work History
Marketing Strategist / Project Manager
Prosites inc: Nifty Marketing Division
05.2022 - Current
- Managed a diverse portfolio of up to 17 clients, generating up to $50,000 in monthly revenue, with comprehensive responsibility for SEO strategies, site auditing, and technical implementations
- Developed and executed multi-faceted content strategies across blogs, service pages, and social media, enhancing engagement and online visibility
- Led asset and campaign management, including budget oversight and creation of videos, images, and graphics to support strategic marketing initiatives
- Conducted in-depth keyword research, competitive analysis, and link-building campaigns to strengthen search engine rankings and online authority
- Versatile in multiple roles, skillfully handling email marketing, graphic design, and PPC.
PPC Specialist/Media Development
Petrucci Marketing
06.2020 - 01.2022
- Managed clients for YouTube, Bing Ads, and Google
- Handled several client ad campaigns, tracked conversions, and determined ad types best for the consumer
- Connected websites to Google Tag Manager and Analytics and ran assessments for ROAS or Target CPA-based campaigns
- Did light photography for companies, focusing on product shoots
- Assisted with video editing, social media content, and updating websites with media
- Conducted bi-weekly meetings with different clients and ran monthly ad reports
- Offered clients in-depth forecasting, ideas for ad campaigns, ad copy support, or generations
- Created ad graphics.
Digital Media Manager
Technidea Corporation
03.2019 - 03.2020
- Developed Shopify platform to manage E-Commerce transactions
- Customized the web presence with proprietary features for company operations
- Managed Amazon and Home Depot order tracking, EDI, and product shipping
- Managed and grew Ad Words campaigns and Bing campaigns
- Conducted on-site video shoots of lifestyle environments with products
- Did video editing and publishing
- Handled YouTube SEO and keyword analysis
- Developed video promotion and video ad development for social media
- Conducted competitor analysis, blog development, created keyword reports, and performed page audits
- Handled on-page optimization.
Digital Media Manager
SouthCoast Distributors
04.2017 - 01.2018
- Managed digital media purchases, driving traffic and creating visibility through print and digital media advertising
- Handled website development, troubleshooting, and backend web management
- Created 70% more visibility through formulating customer acquisition costs, SEO development, and driving digital media traffic
- Did graphic design and digital and print editing
- Implemented product development, loyalty, and rewards program
- Managed social media standing and increased engagements through Instagram and Twitter business channels.
Digital Marketing Specialist
Timeline Publsihing
02.2011 - 01.2018
- Assisted with funding for an independent film project by leveraging business relationships
- Led think tanks for creative control and introduced campaigns to survey public opinion regarding film content and interest
- Launched the digital media department, bringing in an email marketer and PR specialist
- Got the film viewed in major theaters in Los Angeles and New York
- Assisted with celebrity booking and independent film distribution
- Worked on corporate retreats and increased monetization from existing clients.
Marketing Director
DotMod Inc.
05.2016 - 02.2017
- Served as a day-to-day liaison between sales and distribution to create successful marketing campaigns that drove traffic and sales
- Standardized copy and messaging through newsletters, blogs, and public relations
- Created transparency for acquisition and developed effective content strategy
- Increased company's social media standing and engagements through Instagram and Twitter business channels.
Digital Marketing Supervisor
SWB & Stone
02.2016 - 04.2016
- Created a digital marketing department during the launch of an additional location
- Detected unaccounted traffic views and created a Media Revision Plan to increase content engagement
- Launched a radio show with the company president and increased social media presence
- Taught a Digital Acquisition Plan for acquiring the 5th location and turning digital followers into walk-in sales numbers.
Marketing Director
MGV LLC
03.2013 - 01.2016
- Implemented an Inventory Management System for sales to inventory flow dynamic
- Launched the wholesale department with online functionality for wholesale and retail customers
- Created a music endorsement campaign and launched it on leading industry sites
- Solidified endorsements and created a public presence in new markets.
Social Media Manager
Lawinfo.co
04.2012 - 02.2013
- Managed client's digital presence during the transition of present-day Google Plus
- Created training sessions for staff about Google algorithm changes
- Created maintenance announcements for SEO content security
- Introduced an Educational Plan with blog posts for attorney seekers and attorneys looking to increase their marketing efforts.
B2B Marketing Developer
GENICA CORP
03.2008 - 05.2012
- Collaborated directly with the Purchasing Manager to secure competitive pricing for wholesale distribution
- Achieved a consistent profit margin on monthly product volumes
- Fostered and established new partnerships with leading foreign clients
- Developed content marketing strategies that boosted client engagement and increased sales.
Education
Graphic Design
Palomar College
San Marcos, CA09.1998
Digital Communications And Multimedia
Platt College - Riverside
Riverside, CA01.1999
Skills
- Digital Marketing (9 years)
- SEO (6 years)
- Email Marketing (8 years)
- Social Media Marketing (9 years)
- Graphic Design (10 years)
- Photography (4 years)
- Adobe Creative Suite
- Google Analytics
- Google AdWords
- Creative Direction
- Project Management
- Content Development
Personal Information
Title: Brand Developer | Media Specialist
References
- George Kapetsonis, MGV LLC, CEO, 951-216-0983, george@mrgoodvape.com
- Neil Pieramico, Genica, Western Regional Sales Director, 760-579-2147, npieramico@gmail.com
- Jason Lane, Lawinfo, National Sales Director at LawInfo.com, 760-795-3482, jlane@lawinfo.com
- Arthur Flores, Genica, Senior Account Executive, 760-805-3510
- Sonia Barrett, Timeline Publishing, Chief of Marketing and Public Relations, 818-899-1133, soniabarr@yahoo.com
- Bill Reed, Nueron Leaders, CEO, 408-771-7491, bill@neuronleaders.com
- Eric Chriss, CustoMatrix, CEO, 619-247-6913
- Adam Henderson, MGV LLC, Director of Business Development, 951-240-8126
- James Raymond, SouthCoast Distributors, CEO, 760-712-3517
Timeline
Marketing Strategist / Project Manager
Prosites inc: Nifty Marketing Division
05.2022 - Current
PPC Specialist/Media Development
Petrucci Marketing
06.2020 - 01.2022
Digital Media Manager
Technidea Corporation
03.2019 - 03.2020
Digital Media Manager
SouthCoast Distributors
04.2017 - 01.2018
Marketing Director
DotMod Inc.
05.2016 - 02.2017
Digital Marketing Supervisor
SWB & Stone
02.2016 - 04.2016
Marketing Director
MGV LLC
03.2013 - 01.2016
Social Media Manager
Lawinfo.co
04.2012 - 02.2013
Digital Marketing Specialist
Timeline Publsihing
02.2011 - 01.2018
B2B Marketing Developer
GENICA CORP
03.2008 - 05.2012
Graphic Design
Palomar College
Digital Communications And Multimedia
Platt College - Riverside
Similar Profiles
Ashley RoldanAshley Roldan
SEO Technical Analyst at ProSites, IncSEO Technical Analyst at ProSites, Inc
Jamey BondsJamey Bonds
Production Embroidery Specialist at Pro Logo Depot a Division of PRO Marketing LLCProduction Embroidery Specialist at Pro Logo Depot a Division of PRO Marketing LLC
Belinda WaswaBelinda Waswa
Financial Accountant at Places and Faces Marketing Division Limited.Financial Accountant at Places and Faces Marketing Division Limited.