Summary
Overview
Work History
Skills
Accomplishments
Timeline
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Robert Babcock

Palm Harbor,FL

Summary

35+ years experience in the Insurance Industry, 25+ years in Management, 6+ years as Director of Sales and Marketing of 5 star Company. Performing in a challenging position drawing on my strengths in Sales and Marketing Management to advance with a proven track record for identifying business opportunities, driving sales, and delivering bottom line results.

Overview

6
6
years of professional experience

Work History

Senior Director

  • Of Freedom and Optimum for the State of Florida, 25 Counties
  • Currently 132,000 members statewide
  • Managing 125 employees
  • Working with all department heads to continue Revenue Building with focus on
  • Compliance - Work closely with IPA's for win/win growth of membership - Creating new marketing opportunities for all Markets to drive Sales and Goals
  • Coordinating and conducting Business meetings for Market expansion

Senior Director of Sales and Marketing

Freedom Health
01.2017 - 05.2023
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Analyzed sales and marketing data for improved strategies.
  • Organized events and product presentations related to national conferences and conventions.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Implemented sales and marketing program to support company objectives, resulting in Number% increase in new business.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by Number% in sales.
  • Led crisis management team and provided quick turnaround solutions.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built relationships with customers and community to establish long-term business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Developed and executed sales presentations as well as both internal and external product training workshops.

Skills

  • Market Understanding
  • Strategic Vision
  • Business Policies and Procedures
  • Practice Operations Management

Accomplishments

  • Regional Sales Manager, Freedom Healthcare/Optimum Healthcare, Spring Hill, FL - 2007- #1 Medicare Advantage Plan in Hernando County with over 11,000 members - # 1 Medicare Advantage Plan in Citrus County with over 6,000 members - 11,000 Medicare Advantage Plan Members in Pasco County - # 1 office 8 out of 10 years, recognized as #1 Manager 8 out of 10 years - Conducted Captive Agent and Broker Training
  • First Manager hired for Freedom & Optimum Healthcare - Relationship Building with IPA's - - Built my market to 28,000+ members
  • Motivated Team to exceed goals
  • Sales Manager, Universal Healthcare, Spring Hill FL - 2002-2007 - Managed 2 Counties (Hernando and Polk) total of 18,000 Medicare Advantage
  • Members - #1 Office 4 out of 5 years
  • Trained and motivated the TeamEducation
  • Skills
  • References
  • Opened offices for Universal Health Care -
  • Conducted Agent and Broker Training - Identify, Hire and Develop Key Talent
  • Insurance Broker, Health & Life Insurance Services (Owner/Broker) - 1999-2002 - Represented multiple companies
  • Conducted Seminars and Presentations -
  • Sales Agent, Avmed, Bayonet Point, FL - 1996-2001 - Member of President's Club for Sales Achievements - Generated own leads, Conducted seminars and presentation
  • Trained agents to do seminars & presentations
  • Motivated coworkers around me
  • Created numerous marketing opportunities for myself and others - -
  • Generated own leads and large referral base
  • Created own marketing opportunities
  • Sales Agent & Presenter, Humana Healthcare, Pinellas / Hillsborough - 1991-1995
  • Started and Developed Seminar Program
  • Recognized as one of the Top 5 Agents in Tampa Bay - -
  • Trained agents to do seminars and presentations
  • Motivated agents and sales staff around me
  • Sales Manager, Amerilife and Health Services, Pasco, FL 1986-1991 - Started as Sales Agent, Leader in Sales and evolved into Management
  • Turned the Orlando Market around and made it profitable
  • Motivated and Managed 25 agents plus office staff and call center
  • Florida State Licensure to sell Life and Health Insurance
  • Lockport Senior High School - Diploma
  • Ability to clearly lead and motivate in a Team Environment, Strategy Development, Support
  • Business Objectives, Increase Market Share, Hire, Train and Develop Employees, Develop structured, inspired, compliant team, and exceed goals
  • Upon Request

Timeline

Senior Director of Sales and Marketing

Freedom Health
01.2017 - 05.2023

Senior Director

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Robert Babcock