Robert Barra
Chief Revenue Officer
Lake Forest,United States
Summary
Results-driven Chief Operating Officer drives performance improvements and leads strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organizational objectives. Develops and executes innovative strategies for stimulating growth and service quality. Owning a passion for finding solutions for the most challenging problems, strong work ethic, thriving on and skilled in developing superior teams in a fast-paced, continuous improvement environment.
Overview
22
22
years of professional experience
Work History
Chief Operating Officer
Professional experience
CTE Global Inc
Northbrook, IL
01.2022 - Current
- Refined organizational structure to expand multiple business units from Operation Services, Technical Services and Technology Center laboratory in Minnesota to compliment supply chain management best practices and operational controls.
- Delivered concept-to-execution through creation of inaugural Lab Roundtable training lab personnel for 20+ plants.
- Identified and pursued business development opportunities to grow organization and increase revenue. Launched CTE Complete, CTE Global’s brand identity and Go to Market strategy designed to align corporate goals with customer success.
Founder/Executive Managing Director
Rogue Bison Consulting
Lake Forest, IL
01.2021 - 08.2022
- Consulted multiple entities in Private Equity space by delivering solutions related to distribution, operation efficiencies and manufacturing.
- Developed key operational initiatives to drive and maintain substantial business growth.
Executive Vice President of Sales & Marketing
Premier Performance Products
Rexburg, ID
07.2017 - 12.2020
- Spearheaded turnaround of Premier Performance in Automotive Aftermarket, including new channel development, customer retention and expansion for ten distinct business operations verticals, including creation of Premier’s Direct to Consumer channel, and Private Label expansion
- Implemented internal improvements of organization and revenue generation through continuous improvement, Key Performance optimization, and establishing best practices to create Premier’s sales and marketing strategy as cross functional service and sales driven organization.
- Boosted profitability 15% by developing 5-person leadership team, communicating expectations and leveraging company's resources focused on customer success contributing to overall growth of business to $163M revenue annually.
- Crafted Premier’s Direct to Consumer retail e-commerce presence with creation of truckperformancepros.com resulting in $250,000 monthly sales on Amazon and eBay in 2020.
- Executed marketing programs and methodologies to increase customer loyalty and establish Market Development Funds with Premier's vendor partners allocating $700,000 annually.
Vice President of Sales
King Connect
Bloomington, MN
01.2016 - 05.2017
- Developed short and long-term sales strategies in Consumer Electronics space to gain market share, uncover new sales opportunities and increase revenue.
- Leveraged King’s RV Aftermarket presence to grow OEM channel 38% by targeting expansion of Antenna market.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Expanded King’s direct sales channel $1.5M via expansion including Amazon, and Big Box retail.
Senior Vice President of Sales
Stag Parkway
Atlanta, GA
12.2012 - 01.2015
- Analyzed past sales data and team performance to develop realistic sales goals modernizing Sales, and Customer Service Departments by creating core training curriculum, incorporating KPI, CRM and implementation of Predictive Index to improve employee experience from hiring and development.
- Directed North American Sales team focused on centralized customer success and sales support to 100+ Inside, Outside, and technical Sales teams in 10 locations across United States and Canada.
- Achieved revenue goals and service targets through restructuring organization from regional emphasis to national business model resulting in annual revenues of $192M.
- Recalibrated best practices by adopting elements like Follow the Sun reducing overtime and unbalanced work schedules producing a 65% improvement in annual cost inefficiencies.
Vice President of Sales
Stag Parkway
Atlanta, GA
09.2011 - 11.2012
- Promoted to lead East Division and tasked by CEO to spearhead Stag’s expansion into Canada, with development of Ontario distribution site.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue to $98M annually.
- Created market specific campaigns around relationship building to strengthen sales operations, allowing for growth of Stag Parkway’s market share in East Division
Regional Manager
Stag Parkway
Elkhart, IN
12.2004 - 08.2011
- Masterminded updates to workflows and revitalized teams to meet changing business needs and boost Midwest region's team member performance.
- Change agent focused on implementation of aggressive new customer acquisition protocols, one on one coaching, team focus, elevating Midwest Region’s annual sales from $26M to $31M.
- Masterminded updates to workflows and revitalized teams to meet changing business needs and boost team member performance.
- Three-time recipient of Stag’s Peak Performer as Region of the Year
National Sales Director
Bernina of America
Aurora, IL
10.2001 - 05.2004
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets expanding new business acquisition and brand position exceeding growth targets by $9M.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Trained and developed exceptional sales leaders effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Education
Bachelor of Arts - History
Miami University
Oxford, OHMaster of Arts - History
Southern Illinois University Carbondale
Carbondale, ILSkills
Planning and execution
undefinedWork Availability
monday
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Timeline
Chief Operating Officer
Professional experience
CTE Global Inc
01.2022 - Current
Founder/Executive Managing Director
Rogue Bison Consulting
01.2021 - 08.2022
Executive Vice President of Sales & Marketing
Premier Performance Products
07.2017 - 12.2020
Vice President of Sales
King Connect
01.2016 - 05.2017
Senior Vice President of Sales
Stag Parkway
12.2012 - 01.2015
Vice President of Sales
Stag Parkway
09.2011 - 11.2012
Regional Manager
Stag Parkway
12.2004 - 08.2011
National Sales Director
Bernina of America
10.2001 - 05.2004
Bachelor of Arts - History
Miami University
Master of Arts - History
Southern Illinois University Carbondale
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