Robert Brown
Marketing Director
Hastings,MI
Summary
Full-spectrum marketing professional with a proven track record of transforming strategy into measurable growth. Leads high-performing campaigns across digital, broadcast, print, and live events. Skilled in media buying, CRM automation, SEO/SEM strategy, and AI-powered content creation & integration. Combines creative vision with data-driven decision-making to optimize performance, enhance brand visibility, and deliver strong ROI.
Overview
11
11
years of professional experience
4
4
Certifications
Work History
Marketing Director
Jacobs Financial Services
Grandville, Michigan
01.2025 - Current
- Architected and deployed full-funnel marketing strategies across digital, print, radio, and TV—accelerating lead generation, boosting seminar RSVPs, and increasing client conversion rates.
- Directed media planning and buying across broadcast and digital channels, including geo-targeted campaigns, behavioral retargeting, and lookalike audiences.
- Designed and launched lead magnets like a 'Retirement Readiness Quiz' and 'Retirement Bootcamp' increasing appointments by 40%.
- Integrated AI tools and Custom GPTs into workflows, enhancing campaign output.
- Managed SEO via SEMrush, doubling organic traffic.
- Produced marketing assets using Adobe Creative Suite and HTML/CSS.
- Coordinated event marketing and conducted A/B testing to optimize performance.
Chief Marketing Officer / Director of Operations
Center for Tax Strategies and Resources
Los Angeles, California
09.2018 - 01.2025
- Directed all aspects of marketing and operations for a national financial education company.
- Executed CRM-integrated marketing campaigns that drove 25% YoY membership growth.
- Led event planning, webinars, and referral programs to increase engagement and retention.
- Implemented new client onboarding and optimized backend operations, reducing administrative costs by 20%.
- Introduced A/B testing, CRM migrations, and built out a secure training portal and member dashboard to streamline user access and reduce support inquiries.
Regulatory Compliance Officer
Northpointe Bank
Grand Rapids, MI
12.2014 - 09.2018
- Developed and enforced compliance protocols to meet RESPA/HMDA standards, reducing compliance errors by over 5%.
- Conducted internal audits, delivered regulatory training, and ensured operational integrity across the loan origination process.
- Managed third-party appraisal systems and supported risk mitigation efforts through proactive policy updates.
Education
Coursework - Computer Information Systems
Grand Rapids Community College
Grand Rapids, MI 05.2001 -
Skills
Full-Funnel Marketing Strategy
Media Buying (TV, Radio, Digital)
Lead Gen & Conversion Optimization
SEO/SEM & Content Strategy
Email Marketing & Automation
Project Management
CRM: Activecampaign, HubSpot, Salesforce
AI & Custom GPT/API Integration
Social Media & Video Marketing
Adobe Suite: PS, AI, Premiere Pro
Web: HTML, CSS, WordPress
Digital Marketing
Certification
Michigan Life Producer License
Timeline
Marketing Director
Jacobs Financial Services
01.2025 - Current
Chief Marketing Officer / Director of Operations
Center for Tax Strategies and Resources
09.2018 - 01.2025
Regulatory Compliance Officer
Northpointe Bank
12.2014 - 09.2018
Coursework - Computer Information Systems
Grand Rapids Community College
05.2001 -
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