Robert Carney Jr.

• Oversee copy for corporate brand with emphasis on storytelling and the customer, with 19% increase in brand sentiment over four years
• Lead copywriting for video, web pages, corporate/product positioning, email, social, paid media, etc
• Co-manage creative team and mentor junior writers to handle expanding priorities and marketing department with 60% growth
• Crafted company tagline, boilerplate, core values, to align brand for rapidly growing company
• Established simple marketing brief process for 30% increase in job completion
• Directed product-naming brainstorm sessions for better overall alignment
• Performed data-driven research through customer interviews and usability tests
• Trained marketing/sales on writing frameworks, email best practices, A/B testing

Recent accomplishments

• Partnered with digital and growth marketing channels to optimize SmartBear landing page templates with A/B tests
• New tagline, design, and copy for loadninja.com for 66% increase in free trials (above fold)
• Optimized new trials page for SwaggerHub.com, with 18% improvement in high-quality leads.

• Crafted compelling retail display copy to effectively set our products apart from similar offerings, engage customers, and increase sales
• In-house agency writer: global copy, email, web/mobile, retail, UX, social, packaging, video, print, etc
• Collaborated with art directors, engineers, and designers from idea to final
• Interviewed subject matter experts and researched customer experience data
• Simultaneously handled dozens of projects while staying on deadline
• Brainstormed and pitched concepts to team leads and clients
• Awarded several Bose Marketing awards for retail and social projects.

• Wrote B2B digital and print copy for financial advisor audience to support sales
• A/B tested and measured emails to improve CTR and conversion
• Wrote campaign copy to cover all platforms with consistency
• Worked with compliance and other departments to complete projects on deadline
• QC'd content for events, conference calls, and other email/direct mail initiatives.