Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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ROBERT CHIARELLA

Floral Park,NY

Summary

To utilize my intimate knowledge of fashion products and business to obtain a position that employs my dedication, values and skills, to facilitate the growth within the wholesale business. Goal-oriented with distinguished experience in Luxury and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales.

Overview

15
15
years of professional experience

Work History

Director of North America Sales

Brioni
10.2019 - Current
  • Manage wholesale team and increase overall business to $68M +9% 2019 and +38% to LY, with fewer points of distribution based on new economic landscape
  • Elevated the brand's identity and perception within wholesale environment

-11 new and remodeled shop openings since joining

-open full collection showroom in NYC increasing brand lifestyle strategy, acquiring new top tier accounts (previously only show in Milan)

  • Strategic launching of new Women's Collection for 2023
  • Planning and implementation of growth development; working directly with global planner and CFO on all budgets, forecasting, P&L, COOP, CAPEX, etc.
  • Navigated and remained creative through COVID by implementing virtual showrooms visits, Bespoke, MTM appointments and distance sales
  • Work directly with merchandising on market needs, creating exclusive capsules, activations, and provoking uniqueness for Brioni within wholesale
  • Have begun expansion in Canadian business doubling penetration in one year.

Men's National Sales Manager

Loro Piana
11.2016 - 10.2019
  • Manage all categories of Men's Wholesale business for US and Canada $50+ Million Annual
  • Help develop and launch Loro Piana's first global stock program
  • Maintain and run all Men's budgets, planning and forecasting
  • Build/continue to grow and mentor the men's team of account executives, business managers, DSA's and customer service
  • Work creatively within the LP confines to grow business organically and achieve sales goals
  • Conduct sales trainings, conclaves, seminars, fashion shows and VIC events.

US Director of Sales

G-Star Raw
05.2012 - 11.2016
  • Help grow business from $12 million to $48 million over 3-year tenure
  • Manage four Account Executives and three Customer Service reps, oversee all their budgeting, sales goals, net shipping and driving business
  • Developed SMU collection to create a diffusion line within G-Star for specific accounts, thus netting and addition $10 million in 1.5 years
  • Work closely with global merchandiser to create proper pricing and segmentation within our accounts and marketplace
  • Work with HQ and department store interiors expanding our Shop in Shop model to increase G-Stars footprint
  • Developed a USA only replenishment program.

Sr. Account Executive Z Zegna and Zegna Sport

Ermenegildo Zegna
04.2009 - 04.2012
  • Achieved annual sales goals of $25 million and $5 million in reorders
  • Developed a new stock trouser program excusive to Nordstrom which has generated $2 million its first year
  • Grow business with all major department stores and top 35 luxury specialty stores in the United States
  • Maintain a productive travel schedule for store visits to ensure the Zegna image is being upheld properly
  • Create selling incentive programs and product trainings seminars to help drive business

Education

B.A., Fashion Merchandising Management -

Fashion Institute of Technology
New York, NY
01.2001

Skills

  • Microsoft Word
  • PowerPoint
  • Excel
  • AS400
  • Salesforce
  • Skypad
  • Sales Strategies
  • Networking and relationship building
  • Presentations and public speaking
  • Goals and performance
  • Business development and planning
  • Market Trend Analysis
  • Presentations and public speaking
  • Goals and performance
  • Business development and planning
  • Market Trend Analysis

Accomplishments

Selected to be a Kering Influencer - Candidates from each Kering Brand are chosen for showing leadership and growth potential within the organization. Consistent training and personal mentoring with coaches are provided.

Timeline

Director of North America Sales

Brioni
10.2019 - Current

Men's National Sales Manager

Loro Piana
11.2016 - 10.2019

US Director of Sales

G-Star Raw
05.2012 - 11.2016

Sr. Account Executive Z Zegna and Zegna Sport

Ermenegildo Zegna
04.2009 - 04.2012

B.A., Fashion Merchandising Management -

Fashion Institute of Technology
ROBERT CHIARELLA