Robert Clifford
Los Angeles,CA
Summary
Sports marketing and creative executive with experience building high-growth sports programs, national partnerships, and culturally resonant content. At Partiful, I led the sports vertical across pro, college, and rec communities—driving strategy, creator programs, and major event campaigns. Previously worked in talent representation, sports marketing, and entertainment development with teams, agencies, athletes, and creators. Directed, produced, and sold a sports documentary, showcasing full creative and operational execution.
Overview
7
7
years of professional experience
Work History
Head of Sports GTM
Partiful
03.2025 - Current
- Built and scaled Partiful's sports vertical across pro, college, and rec-league communities, turning it into a major driver of platform growth and cultural relevance.
- Led nationwide sports partnerships, creator pipelines, athlete-led activations, and high-impact campaigns (tailgates, watch parties, bar programs) that consistently drove large RSVP volume and repeat event creation.
- Owned strategy, GTM, and cross-functional execution while shaping new product surfaces for sports fans, influencers, and community-based event formats.
Head of Sports – Partner
Fifteen58 Management & Production
08.2023 - Current
- Produced, directed, financed and sold a documentary - Zero Star - to Tubi based on the #1 pick in the NFL draft (2025) and our first client, Cam Ward.
- Lead a team of 12 agents, managers, lawyers, designers/editors and accountants to oversee all business operations of Fifteen58 Management.
- Execute all recruiting, signing, marketing/endorsement deals, philanthropic efforts and brand/social media management for all clients of Fifteen58 Management.
- Achieved successful client outcomes by identifying and addressing their unique needs and goals.
Sports Executive
CAA Sports
07.2018 - 08.2023
- Working directly with 30+ agents and clients to build out brands, secure marketing and endorsement deals, investment opportunities, concierge work, philanthropic efforts, and crossover work into entertainment.
- Day to day manager for key football and basketball clients, including their endorsing and marketing deals; overseeing athletes' media and brand appearances; aiding in business development and investment opportunities.
- Managing cross-functional initiatives from internal and external audiences to the executive leadership team.
Education
BA - Philosophy Politics & Law
The University of Southern California
Los Angeles, CA01.2017
Skills
- 8 years in Sports Management
- 6 years of extensive high level event planning
- Leadership
- Team Management
- Athlete Management/Development
- Public Relations
- Marketing
- Strategic Planning
- Athlete management
- Producing, Writing and Directing
- Financing
- Teamwork and collaboration
- Problem-solving
- Negotiation
- Relationship-building
- Networking
Timeline
Head of Sports GTM
Partiful
03.2025 - Current
Head of Sports – Partner
Fifteen58 Management & Production
08.2023 - Current
Sports Executive
CAA Sports
07.2018 - 08.2023
BA - Philosophy Politics & Law
The University of Southern California