Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Robert Craig Childs

Robert Craig Childs

Palm Harbor,Florida

Summary

Dynamic and results-driven executive with 35+ years of leadership experience in B2B and B2C sales. Proven track record of scaling businesses, securing Fortune 50 contracts, launching proprietary platforms, and driving organizational growth. Renowned for strategic foresight, operational excellence, and a relentless commitment to performance.

Overview

20
20
years of professional experience

Work History

President / CEO

Hoolii, Inc.
02.2016 - Current
  • Founded a SaaS platform focused on CRM, HRM, and payroll automation for sales organizations.
  • Designed and implemented a proprietary onboarding and inventory management system.
  • Grew revenue from zero to nearly $2M in annual subscriptions.
  • Recognized as the Best New HR Platform of 2020.
  • Led strategic planning sessions to define company vision and goals.
  • Oversaw budget allocation and resource management for various departments.
  • Fostered partnerships with key stakeholders to enhance business opportunities.

President / CEO

Peak Direct Marketing, LLC
06.2007 - 12.2024
  • Built and scaled a national direct sales organization across 12 locations in 5 states.
  • Negotiated contracts with multiple Fortune 50 telecommunications companies.
  • Oversaw a team of over 120 agents and implemented leadership, training, and media strategies.
  • Guided executive team in decision-making and operational improvements.
  • Facilitated corporate communications to ensure alignment across all levels.
  • Represented the organization at community events and public forums to promote its mission.

Vice President

Pinnacle Marketing, LLC
Columbus, OH
01.2018 - 10.2020
  • Facilitated cross-functional collaboration to align company goals and objectives.
  • Developed and implemented policies to improve operational efficiency across departments.
  • Led strategic initiatives to enhance organizational performance and drive growth.

Regional Sales Manager

20 / 20 Companies, Inc
Tampa, FL
02.2005 - 06.2007
  • Developed regional sales strategies to enhance market share and drive growth.
  • Managed a team of sales representatives to achieve sales targets and improve performance.
  • Collaborated with marketing to align promotional strategies with regional goals.

Education

Business Administration and Management -

University of North Florida
Jacksonville, Florida

Skills

  • Executive Leadership & Strategy
  • Business Development & Sales Growth
  • Operational Efficiency & Cost Reduction
  • CRM & HR Technology Development
  • Public Relations & Contract Negotiation
  • Team Building & Cross-Functional Leadership

Accomplishments

  • Oversaw executive leadership, company training, and public relations with media.
  • Developed intensive, ambitious business strategies, short-term goals, and long-term objectives.
  • Negotiated lucrative contracts with multiple Fortune 50 communications companies.
  • Effectively managed team of over 120 agents at 12 locations in 5 states.
  • Conceived, developed and implemented a CRM designed specifically for sales organization to automate onboarding, agent tracking, inventory tracking and payroll automation.
  • Grew the organization from zero revenue to just under 2 Million in annual subscribership.
  • Awarded best new HR platform for 2020.
  • Took Annual Revenue from zero to 7.5 million in the first 12 months.
  • Captured market share which directly led to successful joint ventures with laboratories and multiple marketing companies throughout the US

Timeline

Vice President

Pinnacle Marketing, LLC
01.2018 - 10.2020

President / CEO

Hoolii, Inc.
02.2016 - Current

President / CEO

Peak Direct Marketing, LLC
06.2007 - 12.2024

Regional Sales Manager

20 / 20 Companies, Inc
02.2005 - 06.2007

Business Administration and Management -

University of North Florida

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