ROBERT DEATON
Grand Rapids,MI
Summary
Elite sales professional with over 10 years of sales success in the automotive retail vertical. Excellent time management and planning skills with the ability to focus on optimizing customer service and new business development results. Driven to deliver world-class sales results and long-term business relationships.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Owner / Business Consultant
BD Automotive Consulting
Byron Center, Michigan
02.2015 - 03.2017
- Business evolved upon request of clients needing my skillset as a result of building strong relationships while at ADP Dealer Services.
- Partnered with Dealer Principals to evaluate financial statements and establish new profitability benchmarks. Created business plans and quarterly goals for each department head.
- Created process training materials to better communicate the corporate vision and earn the buy in of staff.
- Led motivational meetings for groups of dealership employees to provide for a lift in morale and sales.
- Acted as project manager between dealer and vendors to achieve optimum software installation and utilization among numerous vendors.
- Contracted analyst by large vendors to provide constructive feedback for R & D.
Account Development Executive | Automotive Retail Division
MLive Media Group | The Grand Rapids Press
Grand Rapids, MI
01.2017 - 09.2017
- Responsible for adding experience and knowledge to the expansion of MLive's digital marketing division into the automotive retail segment.
- Successfully cold called and penetrated competitive, saturated market to build extensive pipeline in the first 4 months, yielding 6 new accounts, double the assigned quota.
- Closed deal with BMW motorcycles and started to service all BMW Motorcycle Dealerships in just a 90 day sales cycle.
- Thrived penetrating new market for Mlive through hard work, dedication and sales hustle.
- Achieved [revenue or departmental objective] by [actions taken] .
Account Sales Executive
CDK Global, formerly ADP Dealer Services
Hoffman Estates, IL
08.2010 - 12.2014
- From 2011-2014, successfully built key relationships with 60 ADP Dealers that yielded a minimum increase of 19% annually in incremental revenue.
- Analyzed, organized and pursued opportunities within assigned territory in alignment with annual business plan and forecast.
- Led discovery meetings and solution presentations with decision makers while developing coaches and champions within each account.
- Maintained an unprecedented 100% client retention through procurement of rock-solid business relationships and managing support requests urgently with every client.
- Pioneered, organized and managed quarterly "user-group" meetings to maintain a positive client experience and increase software utilization.
- Managed implementation, networking and support teams to ensure the proposed vision became reality.
- Strategically developed regional reference sites to host prospective client visits and demonstrations.
- Worked in unison with teammates to host remote, live and recorded training sessions at reference sites.
Automotive Service Consultant / Manager
BERGER CHEVROLET
Grand Rapids
10.1999 - 08.2010
- 10 years straight as #1 Service Consultant in the region and Dealership in overall sales and customer satisfaction.
- 2006-2007 - Top 25 in tire sales in the U.S.A.
- 9 Year Customer Satisfaction Top Performer - G.M Mark of Excellence Platinum Award.
- Considered by Dealer Principal to be "One of the finest consultants in the entire Midwest."
Education
BBA - BUSINESS ADMINISTRATION
Central Michigan University
Mt. Pleasant, MiDecember 2009
Skills
Self-motivated
Entrepreneurial
New business development
Strong business acumen
Quick thinking
Entrepreneurial
New business development
Strong business acumen
Quick thinking
Challenger sale
Consultative sales process
Complex contract negotiations
Change management
Account managementAccomplishments
- ADP Dealer Services Account Sales Executive of the Month December 2012 at 764% of plan.
- ADP Dealer Services President's Club Award FY12 - 154% of plan and was ranked 10th of 144 Account Executives.
- ADP Dealer Services Presidents Club Qualifier FY13 - 110% of plan
- Innovation Award - ADP Dealer Services 2013 - Engineered a new discovery model yielding a 400% increase in channel revenue in FY12. Presented and trained 250 peers to kick off sales leadership conference.
- 100% Client Retention Award - FY13 - Defeated stiff low-cost market competition and upgraded 18 out of 18 Dealerships with expiring 60 month contracts. Unprecedented 100% client retention 3 years straight.
Certification
Acclivus R3 negotiation training (2012)
Eloquii professional presentation training (2013)
Karrass negotiation training (2014)
Miller-Heiman negotiation training (2010)
Microsoft office 365 suite training (2015)
Salesforce CRM training
Eloquii professional presentation training (2013)
Karrass negotiation training (2014)
Miller-Heiman negotiation training (2010)
Microsoft office 365 suite training (2015)
Salesforce CRM training
Competencies
- Microsoft Office 365 suite certified
- Salesforce CRM / Chatter
- Communication / Change management
- Dell/ Cisco cloud sales certification
Timeline
Account Development Executive | Automotive Retail Division
MLive Media Group | The Grand Rapids Press
01.2017 - 09.2017
Owner / Business Consultant
BD Automotive Consulting
02.2015 - 03.2017
Account Sales Executive
CDK Global, formerly ADP Dealer Services
08.2010 - 12.2014
Automotive Service Consultant / Manager
BERGER CHEVROLET
10.1999 - 08.2010
BBA - BUSINESS ADMINISTRATION
Central Michigan University
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