Robert Dennison
New York
Summary
Strategic executive leader with a proven track record in accelerating business outcomes by mobilizing global marketing, CRM, data, and technology initiatives. Skilled at transforming open-ended business objectives into measurable growth for clients across retail, financial services, CPG, QSR, telco, and subscription sectors. Trusted advisor to Fortune 500 executive teams, expert at building collaborative, high-performing teams and architecting customer-centric, omnichannel experiences. Drives innovation, scale, and revenue through strong operational leadership and partnership.
Overview
19
19
years of professional experience
Work History
EVP, Groupe Solutions Lead (PayPal, McDonald’s, TIAA, Wingstop)
Publicis Groupe
01.2021 - Current
- Led $150MM Omnichannel CRM account growth across financial services and QSR portfolios.
- Orchestrated largest CRM + Media new business wins and transitions in company history.
- Delivered connected customer experiences by aligning data and tech agency resources for major client engagement and growth.
- Directed offshore/onshore operations for global marketing execution.
SVP, Client Partner (McDonald’s, Darden)
Publicis Groupe
01.2021 - Current
- Managed $200MM+ annual revenue, leading a team of 12 supporting global CRM, data, and analytics for McDonald’s and Darden.
- Achieved 8%+ account revenue growth in year one; tracking 25% over three years.
- Guided McDonald’s through largest-ever Martech cleanroom/data/media deal, supporting US sales growth projected at 5% annually.
- Drove transformative initiatives connecting paid and owned customer experiences.
VP, Client Partner (Michael Kors, WW, Theory, Gap, New York Times, CDW)
ActionIQ — Enterprise Customer Data Platform
07.2018 - 06.2020
- Grew ARR by $11MM+ through new product upsell strategies.
- Initiated C-suite Customer Advisory Forums and Boards to deepen enterprise relationships and expand account value.
- Developed vertical market positioning and matured enterprise account sales process to unlock product adoption and retention.
Senior Director, Client Services (Mondelez, EMC, FreshDirect, Mercedes)
Razorfish
08.2013 - 02.2016
- Led $5MM in Mercedes-Benz account revenue, realizing key sales growth and cost savings.
- Drove customer experience redesign for FreshDirect, collaborating with CMO/CEO to shape the future online offering.
- Managed teams of 40+ across creative, engineering, and strategy to deliver revenue-impacting results.
Marketing Account Director (Time Warner Cable)
Ogilvy @ Mather
08.2006 - 04.2012
- Built B2B segment for TWC Business Class, expanding revenue from $500K to $4MM+ in 18 months.
- Launched successful product marketing and digital support campaigns driving brand leadership and customer experience excellence.
Education
B.A. - Political Science
SUNY Buffalo
Buffalo, NYSkills
- Growth strategy and revenue acceleration
- CRM and technology leadership
- Omnichannel campaign management
- Executive stakeholder engagement
- Martech solutions and cleanroom strategies
- Global marketing operations
- Team leadership and talent development
- Client partnership and advisory
Timeline
EVP, Groupe Solutions Lead (PayPal, McDonald’s, TIAA, Wingstop)
Publicis Groupe
01.2021 - Current
SVP, Client Partner (McDonald’s, Darden)
Publicis Groupe
01.2021 - Current
VP, Client Partner (Michael Kors, WW, Theory, Gap, New York Times, CDW)
ActionIQ — Enterprise Customer Data Platform
07.2018 - 06.2020
Senior Director, Client Services (Mondelez, EMC, FreshDirect, Mercedes)
Razorfish
08.2013 - 02.2016
Marketing Account Director (Time Warner Cable)
Ogilvy @ Mather
08.2006 - 04.2012
B.A. - Political Science
SUNY Buffalo