Overview
Work History
Education
Skills
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Robert Estes

Knoxville,TN

Overview

3
3
years of professional experience

Work History

Social Media Coordinator

Mammoth Holdings
12.2024 - 06.2025
  • Managed content and Meta Ads campaigns across Facebook and Instagram for 20+ car wash brands, generating over 50,000 new followers and 500,000 monthly Instagram views.
  • Crafted ad copy, visuals, and campaign strategies, optimizing performance to increase conversions and reduce costs.
  • Oversaw organic content scheduling, engagement tracking, and detailed reporting to inform ongoing improvements.
  • Collaborated closely with marketing leadership and local teams to maintain consistent, high-impact messaging.

Marketing Manager

Floor Coverings International / Thoroughbred Boat
07.2024 - 09.2024
  • Led digital and print marketing efforts for two distinct brands, including website optimization that contributed to a surge in five-star Google reviews.
  • Designed marketing collateral such as brochures, vehicle wraps, and digital ads that elevated brand visibility and drove lead generation.
  • Managed social media strategies and content creation, increasing audience engagement and fostering community growth.
  • Coordinated participation in home shows and trade events to maximize brand exposure and sales opportunities.

Graphic Designer & Social Media Coordinator

BulletProof Hitches
12.2022 - 07.2024
  • Developed creative assets for social media, print, web, and event sponsorships, boosting follower engagement by 40% and online conversions by 25%.
  • Established cohesive branding guidelines to unify the company's visual identity across all platforms and customer touchpoints.
  • Designed vehicle wraps, interactive 3D Amazon visuals, and optimized product listings, enhancing e-commerce presence.
  • Managed a high-profile $100,000 sponsorship campaign at SEMA, coordinating booth setup and brand representation.
  • Leveraged data analytics to drive targeted Facebook and Instagram ad campaigns, achieving a 20% increase in customer acquisition within six months.

Education

Bachelor of Science - Graphic Design

Full Sail University

Skills

  • Brand Development & Visual Identity
  • Adobe Creative Cloud
  • Content Strategy & Campaign Management
  • Data-Driven Marketing Optimization
  • Cross-Functional Collaboration
  • Project Management

Timeline

Social Media Coordinator

Mammoth Holdings
12.2024 - 06.2025

Marketing Manager

Floor Coverings International / Thoroughbred Boat
07.2024 - 09.2024

Graphic Designer & Social Media Coordinator

BulletProof Hitches
12.2022 - 07.2024

Bachelor of Science - Graphic Design

Full Sail University

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Robert Estes