Robert Faeth

• Responsible for developing and executing strategies for account management and revenue generation
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Conducted market research to identify new opportunities and target markets.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Developed creative presentations, trend reports, kitted assets, and product data sheets
• Provided Conflict resolutions on product sales
• Enabled launch of new technology

Responsible for defining, and leading comprehensive marketing strategies (including customer acquisitions and segmentation), product positioning, messaging definition, and go-to-market strategy for new and existing products

• I am comfortable with ambiguity and eager to create new processes and workflows based on the voice of the customer and organizational feedback
• I led and created the competitive intelligence and customer personas process
• I am a strong analytical thinker and project manager
• I create content with an eye on strategy and the customer funnel
• My role is considered the source of truth for product, customer, and competitive intelligence
• I work cross-functionally with the Developers, Product, Sales, Marketing, Customer Success, Enablement, and Learning and Development teams both nationally and internationally
• I created product positioning and strategic and tactical plans (including Battlecards) to guide Digibee offers against the competitive landscape to win
• Managed the life cycle of products from conception to delivery to market and through the lifecycle of the product management curve
• Partnered closely with sales, marketing, and development teams to craft epic campaigns
• Created content such as pitch decks, proposals, customer testimonials, and cutting-edge sales tools
• Facilitated sales workshops and customer demonstrations utilizing gaming techniques to help facilitate learning
• Managed agencies and budgets for successful outcomes
• Created system Process improvements via Statistical Process Control, Six Sigma, and Ideation design methodologies

• Responsible for leading Community Clinic and Wellness Center Veterinary Services, driving consumer marketing, and collaborating with retail client marketing activities in conjunction with the brand team, digital marketing team, and external agency partners
• I develop and support the delivery of Community Clinic consumer and client marketing plans
• Responsible for leading the Community Clinic and Wellness Center Veterinary Services Brand (Vet IQ, VIP Petcare, and PetVet) driving both B2B and B2C marketing campaigns and collaborating with retail partners to achieve business outcomes
• I championed national campaigns for Military Veterans and pets (Called Pets for Vets) and Adopt-a-pet and Humane societies
• Specific duties included: Developed Pitch decks, Sales Tools, Battle-card and brand strategy decks
• Provided creative insights that fueled new ideas for growth
• Designed and delivered connected customer experiences
• Helped bring the audience to life for our teams, our clients, and our partners
• Developed strategic presentations and tactical roadmaps to drive organizational goals
• Created POVs that help our clients understand change
• Contribute to the overall strategic direction of projects
• Wrote briefs and worked with the team to create concepts

• Developed a quantitative business case and articulated the value proposition and branding while driving the process; planning, prioritization, and goals across cross-functional teams
• Collaborated to assess product success factors and develop tactical playbooks that drive growth and partner adoption
• Developed Pitch decks, Sales Tools, Battle-card and brand strategy decks for webinars and L&D
• Gathering Reliable Market Intelligence
• Developing Market Positioning
• Crafting Product Messaging
• Marketing And Sales Enablement
• Developed The Go-To-Market Strategy
• Educated Stakeholders On The Product Benefits
• Created tools for determining Actionable Insights On Product Marketing Performance (including Conversion Rates, Sales Velocity, Signups, Retention Rate, Churn Rate)
• Communicated value and position to sales team and developed tools to support selling process.
• Planned new product external launch and release while managing cross-functional implementation of plan.

• As an elite ambassador, helped spread the word about Nike through social media, blogging, networking, and other online channels
• I also attended sporting events and participated in local community initiatives
• I also worked in-store as a seasonal sales associate, promoting Nike products and sporting equipment and education and advice
• Established and maintained positive relationships with customers.
• Worked with team to achieve sales goals for products.

• I developed and executed channel marketing strategies for driving profitable growth
• Responsible for brand strategy and brand building and for executing marketing programs by optimizing marketing spend, and ensuring maximum return on investment
• Directly responsible for Consumer Partner Portal - providing content and marketing developing funds management, channel demand generation, product launch activities, sales promotions and events, partner portal development and management, and marketing communications
• I developed and executed partner marketing strategies to drive profitable growth for Micron's DRAM and SSD memory modules to include Micron's new Ballistix Gaming solutions
• I jointly developed the yearly marketing plans in conjunction with industry-leading channel partners like CDW, and Insights
• Responsible for growing Micron/Crucial brand strategies including its newly formed Gaming and Esports strategy
• Optimized budget with partners and for company ROI
• Helped catalyze Micron Technology's gaming and Esports presence by negotiating and securing sponsorship deals
• Led the creation and evolution of the Channel Partner Portal to provide customers and partners a location to find product information, go-to-market campaigns, Market Development Fund requests, e-learnings, pitch decks, advertising, and updates

• Identified market opportunities, provide recommendations, and create executable plans to deliver on business goals
• Managed a team to help evaluate and determine fiscal viability of the Graphic Arts Segment
• I was the Subject Matter Expertise for providing concise and clear analysis to help drive investment dollars for profitable returns
• Deliver presentations and provide executive-level presentations for winning the Great Game of Business
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Generated new business with marketing initiatives and strategic plans.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Monitored market trends and competitor activities to identify areas of potential opportunity.

• Managed the life cycle of products from conception to delivery to market and through the lifecycle of the product management curve
• Partnered closely with sales, marketing, and development teams to craft epic campaigns
• Created content such as pitch decks, proposals, customer testimonials, and cutting-edge sales tools
• Facilitated sales workshops and customer demonstrations utilizing gaming techniques to help facilitate learning
• Managed agencies and budgets for successful outcomes
• Developed Competitive analysis and Business Insights management

• As a Senior Sales Consultant I helped maintained and grow existing accounts (from $13m to $20m) and I added $1m in new business year over year
• I was also sales person of the month for both new revenue and value-added business
• Also project managed RRD efforts and employed SPC (Statistical Process Control) for streamlining manufacturing processes