Robert Ferrell
Carthage,TN
Summary
Proven Bulk Account Manager with a track record of enhancing profitability and expanding customer relationships at Coca Cola Bottling Co Consolidated. Expert in CRM software and relationship management, exceeded sales quotas by implementing strategic account management and upselling techniques. Skilled in brand development and promotional planning, successfully grew client bases by over 10%, demonstrating exceptional sales targeting and territory management. Accomplished Sales Manager offering 12 years of experience developing and maximizing beverage sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Bulk Account Manager
Coca Cola Bottling Co Consolidated
02.2012 - Current
- Verified customer satisfaction throughout sales cycle using formal follow-up procedures and concern resolution.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
- Built relationships with customers and community to establish long-term business growth.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Organized promotional events and interacted with community to increase sales volume.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Inspected merchandise for quality and arranged proper display location on floor.
- Verified products appeared at correct locations in proper quantities.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Updated pricing and signage to complete product displays and educate customers.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Answered customer questions regarding store merchandise and pricing.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Proposed new ideas and concepts to enhance merchandise displays.
- Developed merchandising strategy to efficiently move overstock.
- Collaborated with store managers to determine best placement for merchandise displays.
- Scheduled regular maintenance and repair of displays for longevity.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Sold incremental displays, equipment placements and promotional programs.
- Analyzed and understood customer needs and trends to help financial growth.
- Verified each account met company merchandising standards by determining individual needs before each replenishment order.
- Maintained appropriate inventory levels, internal assets and promotional signage for point of sale displays.
- Met company performance standards, policies and procedures, generating leads and maintaining high-profile accounts with professionalism.
- Met company standards pertaining to quantity and quality of work performed on continual basis, performing tasks in compliance with company policies and procedures.
- Called on new and existing customers targeting specific lists, AOPs and products.
- Aligned with sales and partner teams to support overall company revenue targets.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Achieved or exceeded company-defined sales quotas.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Stayed current on company offerings and industry trends.
Order Picker
Genesco Inc.
03.2011 - 05.2012
- Collaborated with team members to complete picking tasks quickly and efficiently.
- Utilized forklifts and pallet jacks to transport orders and prepare for shipment delivery.
- Performed proper lifting and handling techniques to maintain safe working environment.
- Built pallets and positioned orders on loading dock to safely pile and ship goods.
- Printed labels, packaged boxes, and loaded into outbound containers.
- Took on extra hours and shifts during busy periods to meet tight shipping deadlines.
- Pulled orders quickly to maintain demanding productivity goals.
- Collaborated with stock manager to effectively cut down on defective items in storage and in shipments.
- Used appropriately sized boxes to pack products with care, minimizing shifting and damage during transport.
Education
No Degree - Animal Sciences
Middle Tennessee State University
Murfreesboro, TNHigh School Diploma -
Smith County High School
Carthage, TNSkills
- CRM Software
- Relationship Management
- Upselling strategies
- Pricing strategy
- Promotional planning
- Customer Service
- Business Needs Assessment
- Brand Development
- Sales Targeting
- Territory Management
- Brand Marketing
- Sales Reporting
- Account Management
Accomplishments
- Earned "Employee of the Month" award in May, June, July 2021 and also May 2024.
Certification
- Licensed Fork Lift Operator May 2017-Present
Languages
English
Native or Bilingual
Timeline
Bulk Account Manager
Coca Cola Bottling Co Consolidated
02.2012 - Current
Order Picker
Genesco Inc.
03.2011 - 05.2012
No Degree - Animal Sciences
Middle Tennessee State University
High School Diploma -
Smith County High School
- Licensed Fork Lift Operator May 2017-Present
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