Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Robert Ferrell

DeLand

Summary

Proven Bulk Account Manager with a track record of enhancing profitability and expanding customer relationships at Coca Cola Bottling Co Consolidated. Expert in CRM software and relationship management, exceeded sales quotas by implementing strategic account management and upselling techniques. Skilled in brand development and promotional planning, successfully grew client bases by over 10%, demonstrating exceptional sales targeting and territory management. Accomplished Sales Manager offering 12 years of experience developing and maximizing beverage sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Area Manager

Performance Foodservice
01.2025 - Current
  • Managed a geographical sales territory ensuring that independent and regional account business is developed and budgeted sales and profit objectives are achieved.
  • Regularly called on existing and potential customers.
  • Develops and executes business plans.
  • Effectively manage time and resources to attain results.
  • Build business through support of company branded product.
  • Manage pricing and monitors credit term compliance.

Bulk Account Manager

Coca Cola Bottling Co Consolidated
02.2012 - 01.2025
  • Verified customer satisfaction throughout sales cycle using formal follow-up procedures and concern resolution
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
  • Achieved sales goals and service targets by cultivating and securing new customer relationships
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies
  • Prepared sales presentations for clients showing success and credibility of products
  • Managed accounts to retain existing relationships and grow share of business
  • Built relationships with customers and community to establish long-term business growth
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns
  • Organized promotional events and interacted with community to increase sales volume
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
  • Implemented systems and procedures to increase sales
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning
  • Inspected merchandise for quality and arranged proper display location on floor
  • Verified products appeared at correct locations in proper quantities
  • Monitored inventory levels and kept adequate stock in product displays on sales floor
  • Updated pricing and signage to complete product displays and educate customers
  • Removed damaged, out-of-code, not-in-set and discontinued items from displays
  • Completed efficient store resets to prepare store for special promotions and seasonal updates
  • Answered customer questions regarding store merchandise and pricing
  • Monitored store traffic and customer engagement to determine display effectiveness
  • Created interior displays to promote products in alignment with corporate sales objectives
  • Proposed new ideas and concepts to enhance merchandise displays
  • Developed merchandising strategy to efficiently move overstock
  • Collaborated with store managers to determine best placement for merchandise displays
  • Scheduled regular maintenance and repair of displays for longevity
  • Promoted seasonal products and trends to move stock and prepare for incoming inventory
  • Sold incremental displays, equipment placements and promotional programs
  • Analyzed and understood customer needs and trends to help financial growth
  • Verified each account met company merchandising standards by determining individual needs before each replenishment order
  • Maintained appropriate inventory levels, internal assets and promotional signage for point of sale displays
  • Met company performance standards, policies and procedures, generating leads and maintaining high-profile accounts with professionalism
  • Met company standards pertaining to quantity and quality of work performed on continual basis, performing tasks in compliance with company policies and procedures
  • Called on new and existing customers targeting specific lists, AOPs and products
  • Aligned with sales and partner teams to support overall company revenue targets
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
  • Achieved or exceeded company-defined sales quotas
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
  • Stayed current on company offerings and industry trends

Education

High School Diploma -

Smith County High School

Animal Sciences

Middle Tennessee State University

Skills

  • CRM Software
  • Relationship Management
  • Upselling strategies
  • Pricing strategy
  • Promotional planning
  • Customer Service
  • Business Needs Assessment
  • Brand Development
  • Sales Targeting
  • Territory Management
  • Brand Marketing
  • Sales Reporting
  • Account Management

Certification

Forklift Certification

Timeline

Area Manager

Performance Foodservice
01.2025 - Current

Bulk Account Manager

Coca Cola Bottling Co Consolidated
02.2012 - 01.2025

Animal Sciences

Middle Tennessee State University

High School Diploma -

Smith County High School

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