Summary
Overview
Work History
Education
Skills
Web
References
Accomplishments
Affiliations
Timeline
Generic

Robert Fike

Nonprofit Marketing Professional
San Antonio,Texas

Summary

Innovative Marketing leader with 18 years of nonprofit experience delivering exceptional marketing campaigns, visual content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Collaborative, empathetic and decisive leader.

Overview

18
18
years of professional experience
8
8
years of post-secondary education

Work History

Director of Marketing Communications

SAMMinistries
03.2023 - Current
  • Designed concepts and layouts using Adobe InDesign, Illustrator, and Photoshop.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing initiatives on bi-monthly basis to Development Committee.
  • Coached executives on key talking points and communication strategies in line with specific news media opportunities.
  • Devised and executed integrated, online and direct marketing campaigns.
  • Coordinated with agencies to develop monthly direct mail messaging campaigns, in conjunction with email and social media communications and ads.
  • Devised content strategy to effectively engage target audiences.
  • Revamped online and print materials in collaboration with graphic designers, photographers and printers.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Wrote and distributed press releases to increase brand visibility.

Creative Manager

San Antonio Food Bank
01.2019 - 03.2023
  • Website design and administration - Responsible for the implementation of creative vision for web presence on 2 high-content websites (safoodbank.org and nbfoodbank.org) as well as constructing a staff intra-net website as a resource for coworkers
  • Creative, Brand Development and Graphic Design - Manage the brand of the San Antonio Food Bank, including design of brand collateral for multiple departments and educate organization of over 140 employees on ways to make marketing materials that reflect the brand of the Food Bank to external partners and potential stakeholders
  • Media Production and Supervision - Supervised Media Production Coordinator to create dynamic and engaging video content to facilitate campaigns, fundraising.

Assoc. Director of Communications

CityChurch
01.2006 - 01.2019
  • Worked way up from part-time video editor to associate communications director, overseeing team of 4 professional creatives, offering strategic insight for website, social media platforms, and 3,000+ attendee weekend services
  • Creative team was responsible for producing weekly videos, posting daily social media content, and organizing communication plans for all campaigns, events, programs to be shared digitally as well as during in-person services
  • Team was also responsible for in-house printing of programs, banners, series posters and other marketing materials for on-campus activities.

Education

Bachelor of Arts - History

Texas A&M University - San Antonio
San Antonio
12.2010 - 05.2016

Associate of Arts - Radio, TV & Film

San Antonio College
San Antonio, TX
01.2008 - 05.2010

Skills

15 Yrs Microsoft Word / Google Docsundefined

Web

robertfike.myportfolio.com/

robfike.com

safoodbank.org

samm.org

www.city.church

References

Jonathan Pyle, Assoc. Pastor, CityChurch, (210) 748-5447, jon.pyle@city.church, 9am to 5pm workdays

Accomplishments

  • Collaborated with Google Fiber in the development of their first San Antonio Google Fiber van artwork.
  • Collaborated with Human Resources to create an internal staff intranet website to communicate goals, human resources opportunities, staff events, and other miscellaneous communications goals for the San Antonio Food Bank (2019).
  • Implemented Monday.com to develop project tracking spreadsheets at SAMMinistries (2023).
  • Implemented new social media strategy for Big Give SA campaign that generated $40,000 in new revenue for SAMMinistries (2023).
  • Developed a press release and leveraged media relationships to garner media attention for Homeless Persons' Memorial to honor the passing of neighbors who died while experiencing homelessness (2023).
  • Garnered over 70 media mentions for SAMMinistries in 2023. Have generated 60 in the first four months of 2024 alone.

Affiliations

Director of Marketing with Petro Ops Foundation (2024 - Board Position)

- petroopsfoundation.org

- Organization dedicated to social justice, empowering under-resourced communities by supporting student athletes and under-funded local programs for children.

Timeline

Director of Marketing Communications

SAMMinistries
03.2023 - Current

Creative Manager

San Antonio Food Bank
01.2019 - 03.2023

Bachelor of Arts - History

Texas A&M University - San Antonio
12.2010 - 05.2016

Associate of Arts - Radio, TV & Film

San Antonio College
01.2008 - 05.2010

Assoc. Director of Communications

CityChurch
01.2006 - 01.2019

Similar Profiles

CREATE PROFILE
Robert FikeNonprofit Marketing Professional