Summary

Overview

Work History

Education

Skills

Web

References

Accomplishments

Affiliations

Timeline

Robert Fike

Nonprofit Marketing Professional

San Antonio,Texas

Summary

Innovative Marketing leader with 18 years of nonprofit experience delivering exceptional marketing campaigns, visual content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Collaborative, empathetic and decisive leader.

Overview

years of professional experience

years of post-secondary education

Work History

Director of Marketing Communications

SAMMinistries

03.2023 - Current

Designed concepts and layouts using Adobe InDesign, Illustrator, and Photoshop.
Analyzed and reported on KPIs to validate and demonstrate success of marketing initiatives on bi-monthly basis to Development Committee.
Coached executives on key talking points and communication strategies in line with specific news media opportunities.
Devised and executed integrated, online and direct marketing campaigns.
Coordinated with agencies to develop monthly direct mail messaging campaigns, in conjunction with email and social media communications and ads.
Devised content strategy to effectively engage target audiences.
Revamped online and print materials in collaboration with graphic designers, photographers and printers.
Reviewed and approved imagery and text to keep communications in line with brand ideals.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Wrote and distributed press releases to increase brand visibility.

Creative Manager

San Antonio Food Bank

01.2019 - 03.2023

Website design and administration - Responsible for the implementation of creative vision for web presence on 2 high-content websites (safoodbank.org and nbfoodbank.org) as well as constructing a staff intra-net website as a resource for coworkers
Creative, Brand Development and Graphic Design - Manage the brand of the San Antonio Food Bank, including design of brand collateral for multiple departments and educate organization of over 140 employees on ways to make marketing materials that reflect the brand of the Food Bank to external partners and potential stakeholders
Media Production and Supervision - Supervised Media Production Coordinator to create dynamic and engaging video content to facilitate campaigns, fundraising.

Assoc. Director of Communications

CityChurch

01.2006 - 01.2019

Worked way up from part-time video editor to associate communications director, overseeing team of 4 professional creatives, offering strategic insight for website, social media platforms, and 3,000+ attendee weekend services
Creative team was responsible for producing weekly videos, posting daily social media content, and organizing communication plans for all campaigns, events, programs to be shared digitally as well as during in-person services
Team was also responsible for in-house printing of programs, banners, series posters and other marketing materials for on-campus activities.

Education

Bachelor of Arts - History

Texas A&M University - San Antonio

San Antonio

12.2010 - 05.2016

Associate of Arts - Radio, TV & Film

San Antonio College

San Antonio, TX

01.2008 - 05.2010

Skills

15 Yrs Microsoft Word / Google Docs15 Yrs Microsoft Powerpoint10 Yrs Wordpress

10 Yrs Adobe Illustrator

5 Yrs Adobe Indesign12 Yrs Adobe Photoshop15 Yrs Adobe Premiere & After Effects

Teamwork and Collaboration

Marketing campaign development

5 Yrs Brand Management

17 Yrs Creating content

Web

robertfike.myportfolio.com/

robfike.com

safoodbank.org

samm.org

www.city.church