Robert Fredeking
Bradenton,FL
Summary
Dedicated Sales Leader with a history of exceeding company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the company and team.
Overview
5
5
years of professional experience
1
1
Certification
Work History
General Manager of Operations
Crunch Fitness
07.2023 - Current
- Promoted three times in nine months by driving year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Received Top General Manager Award for outstanding membership sales of 1400 during first month of opening.
- Trained, coached and mentored staff to multiple management positions.
- Chaired weekly meetings with leadership team to identify opportunities for improvement, establish milestones, and B2B marketing in new facility and area.
- Interacted well with customers to build connections and nurture relationships.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Trained new employees on proper protocols and customer service standards.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Presale Manager
Crunch Fitness
03.2023 - 06.2023
- Achieved highest conversion rate in company history turning leads into memberships.
- Received MVP for outstanding presale team, highest social media and breaking all numbers in company history by selling 1400 memberships in one month. Analyzed sales and marketing data for improved strategies.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed sales promotions and marketing strategies on major social media sites.
Assistant Manager
Crunch Fitness
10.2022 - 06.2023
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored team members to enhance professional development and accountability in workplace.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Developed strategy to increase sales and drive profits.
- Reviewed sales and gross profit report to assess company efficiency.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Intern General Manager of Operation and Sales
The Edge Fitness Clubs
02.2022 - 10.2022
- In first two months of new position the team increased renewable membership sales from $8,000 to $20,000.
- Rebuilt entire Personal Training division to improve culture and revenue.
- Managed sales promotions and marketing strategies on major social media sites.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
Assistant General Manager of Operations
The Edge Fitness Clubs
05.2020 - 01.2022
- Launched first presale companywide during the pandemic with 1,000 memberships in the first month.
- Monthly recognition for sales division month over month for Top KPI's companywide.
- Engaged team members and improved performance by delivering daily updates and conducting regular meetings to obtain feedback and convey new policies.
- Monitored key performance metrics to identify areas for improvement.
- Coordinated with General Manager in different operational issues and promotional activities.
Sales Manager
The Edge Fitness
06.2019 - 05.2020
- Directed and managed presale of the first Edge Fitness Club in St. Louis market.
- Exceeded company goals and record with referrals during presale and grand opening.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and developed multiple Member Advisors into Sales Manager role.
- Recruited and trained and entire sales force with daily motivation, role playing and reviewing daily expectations.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
Education
Associate of Science - Business Administration And Management
Lewis & Clark
Edwardsville, IL05.2017
Business Management - Business
Southwestern Illinois College
Belleville, IL06.2011
Skills
- Employee Development and Performance Improvements
- Data Analysis-Sales Planning-Goal Setting
- Effective Communicator-Active Listener
- Entrepreneurial Sales Leader
- Policy and Best Practices Enforcement
- Collaboration and motivation skills
- Ability to work in fast-paced environment by observing, evaluating and to give meaningful feedback
Accomplishments
- Received the MVP Award two times within three months by exceeding all company goals for a presale.
- Received Award for highest conversion rate in company history for leads to memberships.
- Received the General Manager award for the selling of 1400 memberships in one month.
- Top KPI's company wide in appointments booked, show and closing% and referrals.
Affiliations
- Chamber of Commerce
- NESTA-The National Exercise and Sports Trainers Association
- Granite City Community Foundation for children in need during the holidays
- Volunteer for community events- Discover Fairview Heights, Edwardsville Art Fair, ItalianFest, Horseradish Festival and Salute to the Arts
Certification
- Certified Personal Trainer, with NESTA
Timeline
General Manager of Operations
Crunch Fitness
07.2023 - Current
Presale Manager
Crunch Fitness
03.2023 - 06.2023
Assistant Manager
Crunch Fitness
10.2022 - 06.2023
Intern General Manager of Operation and Sales
The Edge Fitness Clubs
02.2022 - 10.2022
Assistant General Manager of Operations
The Edge Fitness Clubs
05.2020 - 01.2022
Sales Manager
The Edge Fitness
06.2019 - 05.2020
Associate of Science - Business Administration And Management
Lewis & Clark
Business Management - Business
Southwestern Illinois College
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