Robert Garza
Richmond,VA
Summary
Experienced digital marketer with a proven track record of exceeding marketing objectives through the creation of high-performing, comprehensive digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Excel in planning, executing, and optimizing online marketing strategies. Successfully promoted products through various digital strategies, consistently achieving positive results. Exceptional planning skills and proactive campaign tracking contribute to ongoing successes in this field.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Markel
09.2021 - Current
- Boosted brand awareness by establishing strong web and social media presence.
- Edited and deployed social media content, helped increase engagement rate across all channels by 1.6%, increased followers across four main social networks by 21.4% and had nearly two million impressions in 2022.
- Tracked and reported on social campaign performance to optimize current and future strategies.
- In 2022, Markel.com traffic increased by 6.9%, new sessions increased by 11.1%, bounce rate decreased by 32.3% and site interactions increased by 24.1%.
- Assisted in the creation and launch of international websites for the brand.
- Successfully met project milestones and deliverable deadlines while working under constant pressure.
- Helped optimize brand's DAM
- Collaborated cross-functionally with sales, underwriting, IT and product management teams to accomplish shared goals.
- Helped integrate and train newly hired team members
- Monitored and enhanced website health by conducting regular evaluations of broken internal and external links as well as pages.
- Developed email marketing best practices for other members of the business.
- Optimized email marketing strategy and content.
- Used Salesforce Marketing Cloud to conduct email campaigns and review data with the assistance of Salesforce's A.I. Einstein.
- Enhanced client engagement through the implementation of custom customer journeys using Salesforce journey builder.
- Used Litmus to conduct email testing such as spam testing.
- Utilized A/B testing strategies to enhance the effectiveness of email campaigns.
Marketing Assistant
Markel Insurance
06.2019 - 08.2019
- Designed and presented social media campaign ideas
- Researched social media analytics for Markel Horse Facebook page
- Managed social media account
- Helped create wording templates for customer services and sales team
- Created shipments/packages for marketing specialists for conferences and trade shows
- Assisted in updating brochures and flyers for Agriculture department
- Conducted UX audit and presented ideas to make company website easier to access and navigate for customers
Education
Master of Science - Digital Marketing
West Virginia University
Morgantown, WV07.2021
Skills
- Proficient in Adobe Creative Suite and Microsoft Office Suite
- Knowledgeable in A/B & Multivariate testing
- Customer journey mapping
- Customer segmentation and engagement
- Multi-channel marketing
- Efficient in SMS and email marketing
- Social media research and analytics
- SEO optimization
- Web design
- Natural leadership
- Willingness to learn
- Strong interpersonal communication
- Cross-departmental collaboration
- Detail Oriented
- SQL
Certification
- Google Analytics Individual Qualification, [Google] - 2021
- Content Marketing, [Hubspot] - 2021
- Hootsuite Platform Certification, [Hootsuite] - 2021
- Hootsuite Social Media Marketing, [Hootsuite] - 2021
- Introduction to Data Studio, [Google] - 2021
- Google Tag Manager, [Google] - 2021
- SEMrush SEO Toolkit, [SEMrush] - 2021
Timeline
Digital Marketing Specialist
Markel
09.2021 - Current
Marketing Assistant
Markel Insurance
06.2019 - 08.2019
Master of Science - Digital Marketing
West Virginia University
Similar Profiles
Amy KellyAmy Kelly
Senior Marketing Specialist at MarkelSenior Marketing Specialist at Markel
Ashton StuddardAshton Studdard
HR Analyst at MarkelHR Analyst at Markel
Julie SissonJulie Sisson
Underwriting Support Specialist at MarkelUnderwriting Support Specialist at Markel