Robert Gay
Waddell
Summary
As a motivated digital marketing professional with a strong background in innovation and project management, I bring diverse experience across start-ups and billion-dollar companies. I have a proven track record of driving business growth and fostering strong relationships, effectively presenting to all organizational levels and engaging with clients and the public. I excel in negotiation, problem-solving, mediation, and mentoring, consistently achieving team and organizational goals with balance and integrity. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Owner
Fabricated Results
01.2024 - Current
- Launched and successfully developed a custom laser engraving business specializing in personalized products such as gifts and home decor.
- Oversaw all business operations, including design, production, marketing, and customer service, resulting in a steadily growing client base and exceptional customer feedback.
- Cultivated expertise in laser engraving technology and design software, enhancing both creative and technical capabilities.
Founder
JugglingChaos.co
01.2024 - Current
- Founded and actively maintains a digital marketing blog dedicated to educating readers on SEO, social media strategies, and content creation.
- Consistently produce and publish engaging content that has attracted a loyal readership, providing valuable insights through informative articles and practical tips.
- Implemented effective SEO strategies to enhance blog visibility and drive traffic, further honing skills in content marketing and digital audience engagement.
Sales & Marketing Manager
HolidayRental.com
Scottsdale
09.2023 - 12.2023
- Led a high-performing sales team by establishing and monitoring monthly sales targets, ensuring consistent achievement.
- Developed and maintained a comprehensive Sales Standard Operating Procedure (SOP) to streamline internal processes for enhanced efficiency.
- Strategically orchestrated team schedules to maximize productivity and foster collaboration.
- Implemented innovative strategies to elevate company visibility, attract qualified traffic, and strengthen market presence.
- Executed impactful marketing campaigns across various channels, including content creation, pay-per-click, social media, and lead generation, showcasing expertise in end-to-end campaign management.
- Conducted successful experiments in organic and paid acquisition, focusing on compelling copywriting and performance analysis.
- Created engaging content for the company’s website and blog to drive conversions.
- Established robust measurement and reporting mechanisms for marketing campaigns, deriving insights for ongoing optimization in line with organizational goals.
- Utilized a data-driven approach to analyze guest behavior, tailoring email and advertising campaigns for optimal effectiveness.
Web & Marketing Manager
Bedrock Financial Services
Scottsdale
09.2022 - 03.2023
- Managed offshore web development teams for concurrent website builds, demonstrating strong project management and technical leadership.
- Leveraged Google Analytics for data-driven decisions that improved online campaign effectiveness.
- Developed and executed online marketing strategies across various verticals, enhancing brand visibility and lead generation.
- Engaged with users on social media by responding promptly to inquiries and comments.
- Created and maintained WordPress websites to promote products, ensuring content accuracy and user-friendly navigation.
- Implemented marketing campaigns via email, direct mail, and telemarketing, boosting customer engagement and conversions.
- Optimized search engine positioning for relevant keywords, increasing organic traffic.
- Developed strategies to enhance conversion rates and lead generation, driving sales growth.
- Ensured website security through cPanel, implementing firewalls and WordPress best practices.
Account Manager, Media Team
RX Marketing Group
Phoenix
04.2018 - 12.2021
- Managed 75 active accounts, ensuring exceptional service and client satisfaction.
- Optimized offers to boost lead generation by 20% through the removal of underperforming options and the introduction of new products.
- Built strong client relationships, increasing account usage and enabling upselling and cross-selling opportunities.
- Negotiated contracts to establish long-term partnerships with clear performance expectations.
- Conducted quarterly reviews to enhance client loyalty and retention by addressing concerns.
- Identified initiatives and opportunities for client growth, contributing to revenue expansion.
- Collaborated with sales and other departments to deliver optimal client results.
- Leveraged deep understanding of clients' needs, positioning the company as a trusted partner.
- Provided accurate monthly product and revenue forecasts to support clients' budgeting.
Associate Director, Marketing Technology
Grand Canyon University
Phoenix
08.2004 - 11.2017
- Digital Project Leadership: Developed and managed a comprehensive digital project roadmap, driving innovative website improvements and marketing initiatives over a 12-month horizon.
- Budget Management: Oversaw a combined annual budget of $12 million, optimizing marketing efforts and enhancing ROI across various projects.
- Team Leadership: Led two cross-functional teams of 14, including designers, developers, and quality assurance personnel, consistently delivering successful projects on time and within budget.
- Collaboration and Strategy: Worked closely with IT, executives, and sales directors to create cohesive strategies that improved client satisfaction and met marketing objectives.
- SEO and Analytics: Conducted SEO and analytical reporting for multiple enterprise domains, maintaining over 1 million monthly views and achieving monthly lead attribution goals.
- Accessibility and Consistency: Achieved AA conformance with Web Content Accessibility Guidelines (WCAG) and ensured brand consistency across all digital channels, improving user experience.
- Technical Expertise: Established scalable web architecture and provided technical guidance in web development, integrating best practices and cutting-edge technologies.
- Database and Security Management: Designed optimized database structures and implemented security measures, enhancing efficiency and protecting against vulnerabilities.
- Continuous Improvement: Stayed current on digital trends, providing innovative ideas and managing the organization’s domain portfolio to align with business goals.
- Support and Troubleshooting: Demonstrated effective troubleshooting skills and provided technical support for existing web applications, minimizing downtime and ensuring operational reliability.
- Led a comprehensive site reconstruction that boosted lead generation, surpassing monthly targets by 20% and surpassing the previous year's numbers by mid-2017.
- Achieved a perfect Google score of 100% for Mobile and Accessibility by optimizing the website.
- Supervised the development of a call transfer/status system (Live Leads), which involved creating thousands of records and generating daily reports, leading to annual savings of 2 million dollars compared to Cisco software.
- Managed the creation of a Landing Page System that enabled the content team to produce customized lead forms without requiring developers, which decreased ticket volume by 25%.
- Oversaw the design of a redirect and lead attribution system that allowed the content team to produce 301 redirects and vanity attribution URLs without developer assistance.
Education
MBA - Management Information Services
Grand Canyon University
Phoenix, AZ12.2007
BS - Computer Information Systems
DeVry University
Phoenix, AZ07.2004
Skills
- Digital Marketing Strategy
- Content Management Systems (CMS)
- Project Management
- SEO & SEM Proficiency
- Web Development & Design
- Analytics & Reporting
- Cross-Channel Marketing
- Budget Management
- Stakeholder Communication
- Brand Development & Positioning
- Innovation & Continuous Learning
- Compliance & Security Awareness
- Threat analysis
- Incident response
- Network security
- Vulnerability assessment
- Project management
- Data-driven decision making
- Digital marketing strategy
- Problem solving
- Threat intelligence
- Data loss prevention
- SIEM tools
- Firewall configuration
- Two-factor authentication
- Web application security
Certification
ISC2 - CC
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Owner
Fabricated Results
01.2024 - Current
Founder
JugglingChaos.co
01.2024 - Current
Sales & Marketing Manager
HolidayRental.com
09.2023 - 12.2023
Web & Marketing Manager
Bedrock Financial Services
09.2022 - 03.2023
Account Manager, Media Team
RX Marketing Group
04.2018 - 12.2021
Associate Director, Marketing Technology
Grand Canyon University
08.2004 - 11.2017
MBA - Management Information Services
Grand Canyon University
BS - Computer Information Systems
DeVry University