Robert Hall

Director of Sales 2024-Present

• Lead all new business teams including Sr. Account Executives, Account Executives, Inside Sales Representatives, Business Development Representatives, International Sales Manager, and Director of Partnerships
• Led the restructuring of the international business, which led to 84% growth in international expansion with key wins in 27 different countries
• Restructured pricing strategy for the licensing model, with contract lengths extended to 5 years, resulting in a 77% increase in Total Contract Value
• Over the past 7 years, I have helped drive the business from $ 28 million to $ 68 million in revenue by the end of 2024
• In 2024, 147 New Logos closed, tying for the most ever new logos ever sold in a year

Sales Director 2022-2024

• Led the North America Sales Team with a total of 12 Senior Account Executives and Inside Sales Representatives
• Responsible for all new logos and new location expansions
• In 2023, I led the restructuring of the sales organization to streamline efficiencies, reduce expenses, and grow the Alchemy Training System outside of our core food manufacturing business
• Costs were reduced by over 30% and the overall new business sales grew by 12% to the prior year
• New vertical growth in General Manufacturing, Distribution, and Packaging now contributes 30% to the overall sales mix, with key enterprise wins including Adidas, Marmon Holdings, Trane Technologies, Carparts.com, and Johnson Controls

Sales Manager 2022

• Led a team of 4 remote Inside Sales Representatives, where we focused on opportunities with companies under 150 employees
• Restructured pricing and GTM strategies, leading to a 57% increase in licensed revenue and over $1,000,000 in ARR

Senior Account Executive 2019-2021

• Focused on New Business growth with companies headquartered out of the Northeast region
• #1 performing SAE in 2020 and 2021. In 2021, I achieved the most new business sold by an individual contributor in the companies 20 year history. Total of $2,310,000 ARR in First Year Billings

• Responsible for all sales in Southeast Texas
• 103.1% to sales plan for 2018.
• 107.25% to sales plan for 2017
• Signed 60 new accounts in 2017/18 to lead the sales team in most new business accounts
• Responsible for starting the relationship with Berkshire Hathaway Automotive that led to Strategic Marketing becoming an approved vendor for their dealer group

• Managed a team of 14 direct reports responsible for day-to-day Route Sales and promotional execution
• Responsible for over 10 million dollars in annual sales
• Helped assist with regional promotional calendars based on demographic with key customers
• Increased sales performance by 9.2% from prior year based on product and promotional execution
• Heartland Hall of Fame Award Winner for highest percentage of growth in Period 10 of 2013
• Graduated from PepsiCo Corporate Training Program