Robert Halliman
Fanatics (Topps Ripped)
Dallas,TX
11
years of professional experience
Results-oriented Content Strategist with expertise in digital content operations. Drives engagement through strategic planning, SEO optimization, and storytelling. Focused on team collaboration and delivering consistent results while excelling in content creation, editorial oversight, and analytics to achieve organizational goals.
Work History
Content Manager
3 Years 8 Months- Spearheaded the development and expansion of Topps Ripped, achieving over 1 million monthly visits and launching the platform in Japan, Germany, and the UK.
- Directed and managed network of influencers and freelancers to execute monthly content strategies, increasing brand visibility and engagement.
- Collaborated with global brands to design and execute cross-promotional marketing initiatives, improving reach and engagement.
- Strategized and developed platform’s monthly content schedule, ensuring seamless execution aligned with business objectives.
- Analyzed web analytic data to identify trends in user engagement, inform decisions about content production and improve overall website performance.
- Optimized SEO copy, headlines, and metadata to improve search visibility and audience engagement.
- Collaborated with designers, editors, and marketing teams to deliver cohesive campaign assets.
- Analyzed content performance to refine topics, improve click-throughs, and strengthen audience retention.
- Spearheaded work initiatives such as the Cultural Month Campaigns highlighting co-workers, collectors and Hobby Shop owners of different cultures.
Senior Staff Writer
7 Years 1 Month- Developed engaging and creative product copy for trading cards, memorabilia, and promotional launches for partnerships with the NFL, NBA, NBPA and FIFA
- Produced materials for landmark projects, including Kobe Bryant’s Anthology and NBA 2K18, contributing to project visibility and audience interest.
- Collaborated with editorial and design teams to develop product marketing strategies that effectively engaged diverse audiences.
- Contributed original content for the company's blogs, including copy about the NFL/NBA Drafts
Group Sales and Audience Development Coordinator
6 Months- Drove over 4000 growth in organization social media following within six months via innovative campaigns.
- Prepared sponsorship materials, appeal letters, and stewardship communications for board and community stakeholders.
- Scheduled development meetings, deadlines, and follow-up tasks to keep projects on track.
- Strengthened donor engagement by organizing cultivation activities and maintaining consistent communication.
- Generated 15% increase in ticket sales for season 39 events via strategic outreach and audience engagement initiatives.
- Directed summer arts program for Dallas ISD students, managing a team of creatives to deliver impactful experiences.
Education
Bachelor of Science - Journalism/Political Science
- Won a Patriot League Conference Championship on the football team in 2010
- Contributor for the Brown and White Newspaper
- Member of the Business Careers in Entertainment Club
Skills
Digital Content Strategy & Social Media Growth
SEO Optimization & Audience Acquisition
Data-Driven Campaign Development
Cross-Functional Team Leadership
Brand messaging
Strategic marketing
Content production
Content editing
Strategic content planning
Content development
Content Marketing
Timeline
Content Manager
Fanatics (Topps Ripped)
03.2023 - CurrentRead More
Senior Staff Writer
Panini America
03.2016 - 04.2023Read More
Group Sales and Audience Development Coordinator
The Black Academy of Arts and Letters
06.2015 - 12.2015Read More
Lehigh University
Bachelor of Science from Journalism/Political Science
Read More