Robert Harvey

• Managed 80-120 locations across 10 states, representing Whirlpool in indirect retail environments
• Delivered frontline training, sales support, and merchandising oversight, increasing brand visibility and sales performance
• Developed and executed innovative training materials based on field insights to enhance retail sales effectiveness
• Built strong relationships with retail partners and sales associates to ensure brand standards and sales targets were met

• Led and developed a team of 15, fostering a high performance environment while cultivating strong customer relationships

• Trained sales team on consultative selling techniques, resulting in a 30% improvement in individual performance and increased sales revenue

• Conducted market research to understand customer needs, preferences, and buying behaviors.
• Maintained up-to-date knowledge about current industry trends and best practices.

• Responsible for the management and allocation of $6 million regional budget. Formulated 75-100 individualized marketing plans for company-owned and franchise locations across Midwest and East Coast to increase brand awareness and achieve sales targets
• • Executed multi-channel marketing initiatives, including digital campaigns, print materials, direct mail, TV advertising, and localized brand events.
• • Collaborated with external vendors to create compelling sales collateral and recruitment materials, boosting brand awareness and attracting top talent.
• • Achieved a 15% year-over-year increase in the performance of targeted direct mail campaigns through data-driven strategies and segmentation techniques which increased response rates, customer engagement, and sales conversions.
• • Created and implemented a comprehensive go-to-market strategy for the newly formed Field Marketing team. Generated a substantial 30% year-over-year increase in local area marketing, maximizing brand visibility, customer loyalty, and store traffic.
• • Served as the central point of contact for marketing communications, coordinating cross-functional teams, and ensuring consistent brand messaging throughout the region.

• Developed and implemented localized marketing activities to drive sales and improve ROI
• Provided training and mentorship to sales associates on consultative selling techniques, resulting in improved sales performance
• Conducted data analysis to refine marketing strategies and enhance customer engagement

• Managed indirect retail partnerships and implemented sales strategies that exceeded quarterly sales targets by 20%
• Trained retail partners on product knowledge, sales techniques, and marketing strategies, improving customer retention by 15%
• Strengthened relationships with key channel partners, including executive leadership, area managers, and store managers