Robert Hasegawa
Duvall,WA
Summary
Knowledgeable leader with strong background in product management, delivering impactful product strategies and successful product launches. Demonstrated expertise in market analysis and cross-functional team leadership. Proven ability to drive product development and manage lifecycle processes effectively.
Overview
2025
2025
years of professional experience
Work History
Product Manager
Terex Utilities
11.2019 - 07.2024
- Led all facets of product line planning, managed the product roadmap, and ensured a viable multi-generational product portfolio
- Introduced processes for managing the new product funnel and prioritizing opportunities
- Improved the new product development (NPD) processes and used it, in its entirety, for several new products
- Examples include improved financial analysis, voice of customer (VOC) methodologies, and internal / external stakeholder communication tools
- Led competitive benchmarking & and used findings to develop competitive product specifications
- Supported development of marketing collateral such as promotional videos and customer facing documentation
- Extensive trade show support
- Developed sales enablement tools
- Delivered product training and provided ongoing product support for internal and external sales teams
- Ensured post launch success of four new products by monitoring product performance and developing countermeasures when needed
- Partnered with sales to provide customer demos, training, and field testing activities
- Performed biannual product rationalization review
- Identified underperforming products and provided either improvement opportunities or rationalization decisions
Product Manager Asia Pacific
Genie
02.2016 - 11.2019
- Identified new product / option opportunities for Asia Pacific and delivered them to market using the Genie new product and process development (NPPD) process
- Increased Asia Pacific market share 15% and profitability 5% by identifying and launching new regional product and strategic pricing
- Developed market share analysis and visualization tools to identify key product opportunities
- Liaised across multiple Terex facilities, countries, and time zones to ensure team alignment and efficient global performance
- Led all new product related cross-functional teams
- Led the development and implementation of Regional Product Manager standard work for all regional PM’s
- Developed and provided 100+ training sessions and tools for customers and internal sales team
- Examples include webinars, sales boot camps, customer demos, and various product training presentations and videos
- Extensive trade show support
Product & Program Manager
Genie
12.2012 - 02.2016
- Performed far-reaching VOC work, and utilized project management tools, to identify product opportunities for the China market to be built in Terex’s new factory in Changzhou
- Launched five major production lines
- Discovered new product opportunities for the China market and implemented using a structured stage/gate NPD process
- Conceived and launched a value priced sub-brand consisting of two scissor lift models
- Performed project management functions to ensure safe, on-time, and within budget development of new production lines
- Facilitated safety, quality, on-time delivery, cost reduction, and other operational excellence projects
- Trained local leadership to do the same
- Ensured safety and quality related processes were aligned with Genie US standards
Project Manager
Genie
- Represented operations on new product development teams to ensure design for manufacturability and smooth introduction of new products into production
Value Stream Manager
Genie
- Led up to three hundred team members and $300m of annual revenue for boom and scissor lift lines
Operations Manager
Securaplane
- Led production, repair & overhaul, purchasing, stockroom operations, shipping / receiving, manufacturing engineering, and production control
Group Business System Manager
Danaher
- Led operational excellence / continuous improvement efforts across a group of nine operating companies in the Western US, France, and Vietnam
- Tools included policy deployment, value stream mapping, lean manufacturing, variation reduction and transactional process improvement
Education
Master of Business Administration -
Azusa Pacific University
Azusa, CA01.2004
Product Management Certificate -
Cornell University Online
01.2020
Brand Management Certificate -
UCLA Extension Online
01.2015
Project Management Certificate -
University of Washington
01.2011
Negotiation Essentials Certificate -
University of Notre Dame Online
01.2010
Master Black Belt certification - policy deployment, standard work, 5S, variation reduction, and transactional process improvement
Danaher Corporation
Skills
- Product Strategy
- Product Roadmaps
- Product Lifecycle Management
- Product Development
- Project Management
- Operations Management
- Operational Excellence
Additionalpositions
- Project Manager, Genie, Represented operations on new product development teams to ensure design for manufacturability and smooth introduction of new products.
- Value Stream Manager, Genie, Led up to three hundred team members and $300m of annual revenue for boom and scissor lift lines.
- Operations Manager, Securaplane, Led production, repair & overhaul, purchasing, stockroom operations, shipping / receiving, manufacturing engineering, and production control.
- Group Business System Manager, Danaher, Led operational excellence / continuous improvement efforts across a group of nine operating companies in the Western US, France, and Vietnam.
Volunteer Experience
Acres of Diamonds, Duvall, WA, General facility maintenance & repair. Provides homeless women and children with transitional housing, counseling, and life skills.
Timeline
Product Manager
Terex Utilities
11.2019 - 07.2024
Product Manager Asia Pacific
Genie
02.2016 - 11.2019
Product & Program Manager
Genie
12.2012 - 02.2016
Product Management Certificate -
Cornell University Online
Brand Management Certificate -
UCLA Extension Online
Project Management Certificate -
University of Washington
Negotiation Essentials Certificate -
University of Notre Dame Online
Master Black Belt certification - policy deployment, standard work, 5S, variation reduction, and transactional process improvement
Danaher Corporation
Project Manager
Genie
Value Stream Manager
Genie
Operations Manager
Securaplane
Group Business System Manager
Danaher
Master of Business Administration -
Azusa Pacific University
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