Summary
Overview
Work History
Education
Certifications
Timeline
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Robert Heidt

Tampa,Florida

Summary

Skilled Marketing and Data Analyst aiming to leverage 4 years of experience analyzing data. Well-versed in interpreting data to drive growth and improve business performance. Hardworking and meticulous with an excellent work ethic and strong business acumen.

Overview

4
4
years of professional experience
8
8
years of post-secondary education

Work History

Account Manager

DigiSphere Marketing
Sarasota, FL
08.2022 - Current
  • Communicated and presented findings from user acquisition data to both clients and internally to improve strategy and make informed business.
  • Maintained a strong focus on relationship-building and leveraged data-driven insights.
  • Effectively managed client accounts to reach their business goals and guided them to reach their goals.
  • Stayed on top of and responsible for strategic planning, campaign execution, and performance analysis.
  • Successfully uncovered upsells and upsold active accounts.
  • Google Analytics: Ran reporting meeting with our SEO and PPC(Pay per Click) clients to go over the ROI and performance of the service we were providing and determine the strategy moving forward. Generated reports on accurate conversion tracking, recorded phone calls, customer journey, general website traffic, acquisition and more.
  • Microsoft Excel: Vlookup and pivot tables were used to aggregate datasets into meaningful visualizations.
  • Hubspot: Successfully utilized on a daily basis for internal communication and completion of tickets. Inputted vital sales data on new business/upsells.
  • SEMRush: Kept up to date with keyword trends for my 45+ clients to ensure that our SEO strategy was targeting relevant and dense pockets in the search engines.

Marketing Consultant and Content Creator

Hairly App
06.2023 - Current
  • Created and optimized campaigns for Google, Reddit, and Microsoft ads.
  • Visualized and analyzed consumer analytics to guide and aid in business decisions (allocation of ad spend and acquisition budget).
  • Generated a professional and informative brand look on social platforms.
  • Created unique content for the hair regrowth niche.
  • Looker Studio: Analyzed user data being pulled into looker studio to determine the quality of downloads coming from paid marketing strategies.
  • Google Ads: Created/optimized responsive text ad campaign to target individuals searching for similar apps in the hair loss prevention niche.
  • Bing Ads: Created/optimized a similar campaign on Bing when compared to Google. Tested cost per download and found that on specific searches, there was less competition on Bing than Google, leading to a lower cost per download in those instances.
  • Reddit Ads: Created and optimized a Reddit ad campaign to target people already interested/invested in their hair loss journey (based on specific subreddits they are a part of). Lowered the cost per download by 20%.

Entrepreneur / Content Creator

FSUCAP - Instagram Business
04.2020 - Current
  • Grown the Instagram following from 0 followers to 25.9k followers organically. Grown to 11k TikTok followers, 1.4 Million likes and 8 Million+ views.
  • Analyzed trends within the user engagement data with PowerBI to determine best practices as well as optimize the time investment required to maintain the audience on FSUCAP.
  • Generated dashboard to track user insights and mold future content accordingly.
  • Proactively generated leads(for ads on FSUCAP) through social media outreach, resulting in $5,000 in revenue from sales on FSUCAP Instagram and TikTok.
  • Engaged with 50k+ accounts monthly across Instagram and Tiktok platforms.
  • Compiled, and created content to develop a unique brand identity.

Online Advertiser, Listing Manager

Toughbolt
Tampa, FL
06.2021 - 09.2021
  • Created targeted advertising strategies for key customer demographics.
  • Reviewed customer acquisition data and advertising campaign performance to make recommendations for improvement.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Monitored user behavior and lead generation.
  • Facebook Ads: Generated and optimized the facebook ads approach for Toughbolt, lowering the cost per click on ads up to 40%. A/B Tested new strategies and approaches to determine the most efficient use of PPC budget.

Education

Bachelor of Science - Management Information Systems

Florida State University
Tallahassee, FL
05.2018 - 05.2022

Bachelor of Science - Marketing

Florida State University
Tallahassee, FL
05.2018 - 05.2022

Certifications

UDEMY

Master Digital Marketing - 10/08/2022

Complete Introduction to Power BI - 3/29/2020

Analyzing and Visualizing Data with Microsoft Power BI - 02/15/2020

Master of Client and Account Management - 08/24/2022


Skillshop

Google Ads Display - 10/03/2022

Google Ads Search - 09/27/2022

Google Analytics for Beginners - 09/10/2022

Advanced Google Analytics - 09/30/2022


DataCamp

Intro to SQL - 10/10/2023

Intermediate SQL - 10/13/2023

Timeline

Marketing Consultant and Content Creator

Hairly App
06.2023 - Current

Account Manager

DigiSphere Marketing
08.2022 - Current

Online Advertiser, Listing Manager

Toughbolt
06.2021 - 09.2021

Entrepreneur / Content Creator

FSUCAP - Instagram Business
04.2020 - Current

Bachelor of Science - Management Information Systems

Florida State University
05.2018 - 05.2022

Bachelor of Science - Marketing

Florida State University
05.2018 - 05.2022

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Robert Heidt