Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Timeline
Generic

Robert Holtkamp

Los Angeles,CA

Summary

Forward-thinking, trusted strategic advisor and driver of sales growth and profitability by developing and executing innovative, award-winning marketing strategies that exceed client KPIs. Thrived the past 5 years in new customer acquisition role while leading consulting efforts for fintech brands, startups, and small businesses. Adept at leveraging closed-loop attribution towards developing high-value prospecting audiences and negotiating integrated marketing sponsorships that drive brand awareness, deliver results in fast-changing environments, and unite cross-functional teams to drive growth against acquisition targets at cost-per goals for a range of clients. Known for capitalizing on media mix modeling to optimize channel allocation and predict growth against recommended marketing efforts. Core competencies include: High-Level Strategic Planning | Special Events | Project Management | CRM | Go-to-Market (GTM) Strategy Internal & External Partnerships | Marcomm | Messaging Strategy | Budgeting Nontraditional Marketing | Campaign Planning | Relationship Management

Overview

16
16
years of professional experience

Work History

Executive Strategic Director

Rosy Finch Marketing Company
11.2024 - Current
  • Company Overview: Boutique consulting firm specializing GTM, marketing, advertising, and growth, arming FinTech clients with tools (e.g., MarTech) and knowledge to leverage marketing into quantifiable business outcomes.
  • Brought on board to counsel C-suite and executive team, partner with clients to operationalize GTM plans, audit current GTM activities, and provide quantifiable opportunities to improve processes and CAC.
  • On track to boost business and sales by identifying and pitching to new clients on behalf of Rosy Finch, recommending additional services, and seizing upsell opportunities.
  • Mobilized specialized global team to execute clients’ marketing and growth priorities, including fractional CMO work, product and growth marketing, and revenue operations.
  • Boutique consulting firm specializing GTM, marketing, advertising, and growth, arming FinTech clients with tools (e.g., MarTech) and knowledge to leverage marketing into quantifiable business outcomes.

Strategic Advisor

WEbtoon Entertainment (via DAlton Hill VEntures)
06.2024 - 10.2024
  • Company Overview: Dalton Hill is a boutique firm offering consulting, advisory and seed capital services focused on growth companies and start-ups in digital, entertainment, and technology. Webtoon Entertainment is the leading technology platform and social network for storytelling.
  • Engaged by the largest publisher of online manga in Asia, Webtoon Entertainment, for 6-month consulting role, orchestrating strategy to maximize ad revenue on the Webtoons (WT) platform.
  • Connected WT sales team with prospective clients by leading team to develop sales presentations and other materials for WT in-house team to present to agencies.
  • Equipped team with knowledge to configure advertising units on WT platform as well as provide input on business model and user experience and data infrastructure (ad serving, ad tracking, attribution).
  • Dalton Hill is a boutique firm offering consulting, advisory and seed capital services focused on growth companies and start-ups in digital, entertainment, and technology. Webtoon Entertainment is the leading technology platform and social network for storytelling.

Managing Director

INITIATIVE
01.2009 - 11.2024
  • Company Overview: Global leader in analytics-driven marketing communications.
  • Team Ignite: Conceptualized, launched, and led the company’s agency-within-an-agency SMB/start-up practice in 2002. Grew practice from inception to $175M in billings and $17.5M in annual revenue by attracting and servicing 16 start-up and small business accounts across the Los Angeles and Chicago offices.
  • Notable client accounts included El Pollo Loco, Dave’s Hot Chicken, Innovation Refunds, San Diego Padres, Trader Joe’s, Chicago Mercantile Exchange (CME), MFS, and CB2.
  • Innovation Refunds: Delivered $1B+ in revenue in first year of new customer acquisition campaign by guiding innovation across search and social efforts; developing new growth audiences, and leveraging HubSpot data to convert prospects.
  • CME: Entity reported best year in its 130-year history in 2024 after applying new, proprietary model that optimized its advertising channel investment.
  • Dave’s Hot Chicken: Turned company from negative sales to positive traffic and sales for ten consecutive months (+7% increase on average)—from focusing on streaming sports and gaming content to a new behavioral audience and within store-trading areas.
  • Global leader in analytics-driven marketing communications.
  • Managed $10M+ in revenue with strong record of increasing business by 30% per year on average since 2009.
  • Mobilized 11-member team to conceive, activate, and optimize marketing communications strategies while partnering with Strategy Group to define key consumer segments and moments of greatest receptivity along the path to purchase.
  • Crafted content and experiences that created an emotional connection with consumers.
  • Collaborated with analytics and media to breathe life into the communication architecture while profitably achieving brand KPIs.

Education

Bachelor of Science (B.S.) - Communications

California State University Fullerton
01.1994

Skills

  • High-Level Strategic Planning
  • Special Events
  • Project Management
  • CRM
  • Go-to-Market (GTM) Strategy
  • Internal & External Partnerships
  • Marcomm
  • Messaging Strategy
  • Budgeting
  • Nontraditional Marketing
  • Campaign Planning
  • Relationship Management

Accomplishments

  • Cannes Lions Media Short List - Best Stunt - for IHOP/IHOb2019 Cannes Lions Media Short List - Best Stunt - for IHOP/IHOb
  • Effies winner - Bronze - Data Driven for IHOP/IHOB, 2019
  • 2018 Adweek Media Plan of the Year ($5mm - $10mm) winner for IHOP/IHOb2018
  • 2018 Festival of Media North America winner - Best Use of Data and Insights for IHOP/IHOB
  • 2018 OMMA Online Marketing Award - Restaurants
  • Media Awards winner - Gold - Best Use of Data for IHOP
  • OMMA Best In Show– Integrated Online Campaign
  • Festival of Media North America winner - Best Communications Strategy for IHOP/IHOb2018
  • Bronze Effie, For California State Lottery Powerball

Awards

  • Cannes Lion, Best Stunt, 2019
  • Ad Age, Media Plan of the Year, $5M - $10M, 2018
  • Bronze Effie, Best Use of Data, 2018

Timeline

Executive Strategic Director

Rosy Finch Marketing Company
11.2024 - Current

Strategic Advisor

WEbtoon Entertainment (via DAlton Hill VEntures)
06.2024 - 10.2024

Managing Director

INITIATIVE
01.2009 - 11.2024

Bachelor of Science (B.S.) - Communications

California State University Fullerton

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Robert Holtkamp