Summary
Overview
Work History
Education
Skills
Timeline
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Leslie Hooper

Leslie Hooper

Sr Manager II, Advertising Sales And Marketing
Tontitown,AR

Summary

Results-driven marketing leader with extensive experience at Sam’s Club, specializing in omnichannel strategy, P&L ownership, and supplier partnerships. Proven success in driving growth, optimizing financial performance, and fostering cross-functional collaboration in fast-paced environments. Skilled in leveraging data-driven insights to influence decisions, implement change, and enhance customer satisfaction. A trusted partner to merchants and suppliers, adept at building relationships, integrating teams, and delivering strategic business outcomes. Seeking to apply expertise in marketing strategy, cross-team collaboration, and relationship management to drive business success as a Director of Omnichannel Marketing.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Team Lead, Advertising Sales - MAP

SAM'S CLUB SUPPORT
Bentonville, Arkansas
09.2022 - Current
  • Revenue Growth: Achieved 15% year-over-year revenue growth, exceeding Joint Business Plan (JBP) commitments by 40%, demonstrating a strong track record of driving financial performance.
  • Strategic P&L Ownership: Managed annual operating plans (AOP) up to $62M, leveraging accurate forecasting and data-driven decision-making to maximize profitability.
  • Category Leadership: Led the MAP category for Health & Wellness and Baby, utilizing data analytics to inform strategic investments and optimize product assortment.
  • Team Leadership: Directed a high-performing team of six, fostering a competitive and collaborative environment that energized and engaged employees to achieve business objectives.
  • Digital Advertising: Developed and executed omnichannel marketing strategies across digital advertising platforms, driving customer acquisition, retention, and brand awareness.
  • Supplier Partnerships: Built and strengthened relationships with key suppliers, negotiating favorable terms and aligning on strategic goals to drive mutual business growth.
  • Cross-Functional Collaboration: Partnered with merchants and suppliers to align on category strategies, integrating new teams seamlessly and adapting to new workflows.
  • Strategic Planning: Defined and executed a strategic vision for omnichannel marketing, ensuring alignment with company goals and enhancing the customer journey.
  • Data-Driven Decisions: Leveraged analytics and performance metrics to influence marketing decisions and optimize campaigns for maximum impact and ROI.
  • Customer-Centric Focus: Maintained a relentless focus on member and customer satisfaction, incorporating feedback and insights into marketing initiatives to improve experiences and foster loyalty.
  • Innovation & Change Management: Adapted quickly to a fast-paced environment, championing innovation and process improvements that enhanced team efficiency and overall business performance.

Sr Manager, Advertising Sales - MAP

SAM'S CLUB SUPPORT
Bentonville, AR
06.2020 - 09.2022
  • Financial Leadership: Drove $90.5M in CHW division revenue, achieving 62% YOY growth in FY22.
  • Revenue Initiatives: Spearheaded key programs such as the Offer Bank and ISB Page Ad, generating $15M+ in incremental revenue.
  • Sales Strategy Execution: Developed and executed sales strategies aligned with merchant and company goals, delivering above-industry-standard incremental sales and ROI.
  • Client Partnerships: Partnered with suppliers and marketing agencies to create high-impact omnichannel marketing strategies that enhanced client outcomes and brand visibility.
  • Cross-Functional Sales Team Management: Led a sales team working across suppliers, agencies, and internal teams (eCommerce, marketing, merchants), driving collaboration and performance.
  • Merchant Collaboration: Built trusted partnerships with CHW division merchants through consistent follow-through and strategic support.

Manager - MAP

SAM'S CLUB SUPPORT
Bentonville, AR
03.2019 - 06.2020
  • Revenue Overachievement: Delivered $29M in CHW OMP dollars, achieving 153% to goal and driving 194% YOY growth in CHW.
  • Promo Code Innovation: Led the launch of Promo Code activations, overcoming challenges in cross-functional ownership and execution to ensure successful implementation.
  • Merchant Alignment: Strengthened and maintained alignment with merchant leadership through continuous collaboration and strategic support.

Associate Marketing Manager- MAP

SAM'S CLUB SUPPORT
Bentonville, AR
04.2018 - 03.2019
  • Agency Collaboration: Managed 10+ marketing agency associates overseeing supplier marketing activations and strategies for consumables, health, and wellness verticals.
  • New Revenue Streams: Developed innovative revenue channels such as Direct to Home sampling, curbside pickup sampling, and Promo Code.
  • Strategic Supplier Partnerships: Partnered with suppliers on annual planning and expanded opportunities in sensitive categories like Pet and Baby with enhanced targeting and messaging.

Project Manager - OMP

Sam's Club
Bentonville, Arkansas
11.2016 - 04.2018
  • Revenue Growth: Delivered ~$15.4M in CHW & HATS OMP revenue for FY18.
  • Process Improvements: Improved COOP processes between Suppliers, Triad, and Finance for quicker turnarounds and fewer discrepancies; partnered with MKT Ops and Triad to migrate processes to PHQ.
  • Digital Monetization: Monetized SamsClub.com by selling digital ad campaigns to suppliers, enabling targeted brand reach and increased member engagement.
  • Cross-Functional Partnerships: Collaborated with Merchants, Marketing, Site Merch/Ops, and Suppliers to drive integrated marketing and business strategies.
  • Supplier Investments: Led supplier investment conversations and integrated them into broader business planning to drive revenue and strengthen partnerships.

Merchandising Asst Consumables, Health, & Wellness

Sam's Club
Bentonville, AR
06.2016 - 11.2016
  • Merchandising Support: Supported Consumables, Health, & Wellness Merchants in daily operations and strategic planning across five categories: Paper, Laundry, Tabletop, Restaurant, and Janitorial Supplies.
  • Supplier Collaboration: Partnered with CPG suppliers to ensure pricing, item details, and content accuracy, aligning with Walmart and club channel business standards.

Education

Bachelor of Business Administration - Marketing Major

Northeastern State University
Tahlequah, OK
08.2010 - 05.2014

Skills

  • Strategic Vision & Planning: Develop and implement omnichannel marketing strategies to drive growth and engagement

  • Program Management: Lead end-to-end marketing initiatives with a focus on timeliness and measurable outcomes

  • Data-Driven Insights: Use analytics to inform decisions, identify trends, and improve ROI

  • Cross-Functional Collaboration: Align marketing efforts with sales, product, and executive goals

  • Solutions-Oriented: Drive innovation by solving challenges with strategic, customer-focused solutions

  • Conflict Resolution: Navigate challenges with diplomacy to maintain momentum and relationships

  • Relationship Building: Foster strong stakeholder relationships for collaborative success

Timeline

Team Lead, Advertising Sales - MAP

SAM'S CLUB SUPPORT
09.2022 - Current

Sr Manager, Advertising Sales - MAP

SAM'S CLUB SUPPORT
06.2020 - 09.2022

Manager - MAP

SAM'S CLUB SUPPORT
03.2019 - 06.2020

Associate Marketing Manager- MAP

SAM'S CLUB SUPPORT
04.2018 - 03.2019

Project Manager - OMP

Sam's Club
11.2016 - 04.2018

Merchandising Asst Consumables, Health, & Wellness

Sam's Club
06.2016 - 11.2016

Bachelor of Business Administration - Marketing Major

Northeastern State University
08.2010 - 05.2014

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Leslie HooperSr Manager II, Advertising Sales And Marketing