Robert Howze
Chief Marketing Officer
Crofton,MD
Summary
Top-notch Chief Marketing Officer with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices. Persistent leader eager to lead and grow organizations.
Overview
17
17
years of professional experience
Work History
Chief Marketing Officer
Simply Automate
07.2019 - Current
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Created and implemented systems and processes for monitoring media coverage.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Increased customer engagement through social media.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Conducted research to determine current benchmark trends and audience preferences.
- Analyzed and reported social media and online marketing campaign results.
- Cultivated strong corporate image and identity with clear branding.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Wrote engaging and successful press releases to control information and public opinion.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Developed and promoted corporate brand, images and identity to media and public.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Authored fresh and engaging press releases and prepared complete press kits.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Designed and implemented social media strategies to align with business goals.
- Drove cross-functional collaboration with focus on quality service delivery.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Redesigned user experience, site functionality and online merchandising to increase sales.
Executive Director
World Wide Community, Inc.
01.2008 - 06.2019
- Implemented successful strategies for employee management, occupancy and revenue growth, expense controland quality of services
- Directed ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans
- Gathered and studied key metrics to better understand which programs met desired outcomes or required further efforts for success
- Aligned all campaigns, SEO and marketing activities with brand voice and target consumerdemographics
- Spearheaded substantial corporate profit increases by revitalizing plans and realigning company objectives to meet changing market conditions
- Implemented new and improved web products to revitalize online presence and reachconsumers
- Planned and implemented strategies to increase funding through strategic fundraising events
- Established excellent relationships with students and family members by proactively identifying problems and acting appropriately to ensure positive engagement and satisfaction
- Evaluated and enhanced online pages, blog posts and social media platforms to improve digital creative assets
- Maximized branding exposure, customer traffic and sales by developing and executing effective marketing programs
- Utilized well-developed social listening skills to craft valuable original content
- Built a network of social media influencers, including celebrities, bloggers and companies to increase brand exposure
- Investigated potential funding sources, including state and federal programs and non-profitfoundations
- Drove operational direction, administrative and cost efficiency and coordination of security program initiatives on behalf of clients.
- Led business initiatives resulting in numerous multi-year contracts.
- Built strategic relationships with federal, state and local law enforcement agencies.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Formulated and executed strategic initiatives to improve product offerings.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Created succession plans to provide continuity of operations during leadership transitions.
- Oversaw divisional marketing, advertising and new product development.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Represented organization at industry conferences and events.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw business-wide changes to modernize procedures and organization.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Advocated for organization and company mission to raise awareness and support.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Devised and presented business plans and forecasts to board of directors.
- Defined company roles and responsibilities to establish and enhance processes.
Executive Director
Mentoring To Manhood
01.2012 - 09.2013
- Mentoring to Manhood Landover , MD
- Shared mission of organization with public through successful community outreach and marketing strategies
- Drove improvements to accounting oversight and efficient fiscal management by preparing and presenting quarterly P&Lreports
- Monitored trend forecasts, adjusting budgets and operational plans to keep organization agile and sustain aggressive revenue growth
- Orchestrated successful team and customer events to drive engagement, satisfaction and loyalty
- Provided services including counseling, case management, education and job training to diverse clientbase
- Promoted company public profile by delivering speeches, writing articles and presenting at industry conferencesas public face of organization
- Recruited individuals and built membership rosters through variety of methods including community event attendance and promotional materials
- Devised materials for fundraising programs uploaded to social media and websites and were mailed to former donors
- Matched volunteers with open positions based on individual strengths and knowledge
- Promoted an understanding of marketing strategies by delivering boardroom multimedia presentations
- Mentored marketing personnel on best practices and protocol to maximizeproductivity
- Planned and produced experiential marketing events
- Websites, Portfolios, Profiles
- Www.Linkedin.com/in/robhowze/
- Directed technological improvements, reducing waste and business bottlenecks.
- Initiated strategy to drive company growth and increase market share and profitability.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Oversaw business-wide changes to modernize procedures and organization.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Devised and presented business plans and forecasts to board of directors.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Managed financial, operational and human resources to optimize business performance.
- Represented organization at industry conferences and events.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
- Advocated for organization and company mission to raise awareness and support.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw divisional marketing, advertising and new product development.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Facilitated community outreach to expand participation and support.
- Tracked service activities and outcomes against outlined plans and goals.
- Coordinated and led weekly youth meetings, facilitating conversations and activities to promote team building and leadership development.
- Educated young people about strategies for driving discussions and promoting social changes.
- Maintained internal database of service workers, participants, activities and other relevant details.
- Provided guidance and support to youth in developing positive self-image and thriving personal relationships.
- Organized and facilitated youth retreats and workshops to promote personal growth and self-awareness.
- Coached, instructed and supervised participating youths through collaborative efforts with like-minded, creative, and poised team members.
- Mentored and coached youth in developing communication, problem-solving and decision-making skills.
- Developed, implemented and assessed youth leadership programs and initiatives.
- Maintained good relationships with parents through regular communication and active participation in planned activities.
Education
High School Diploma -
Riverside High School, Buffalo, NY
Buffalo05.1992
Skills
- Team Member Development
- Thought Leadership
- Design Oversight
- Business Management Principles
- Marketing Effectiveness
- Vendor Management
- Marketing Material Design
- Social Media Proficiency
- Campaign Coordination
- Marketing Leadership
- Communications Oversight
- Risk and Mitigation Analysis
- Traditional Marketing Strategies
- Sales Meetings and Conferences
Timeline
Chief Marketing Officer
Simply Automate
07.2019 - Current
Executive Director
Mentoring To Manhood
01.2012 - 09.2013
Executive Director
World Wide Community, Inc.
01.2008 - 06.2019
High School Diploma -
Riverside High School, Buffalo, NY
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