Robert Hubler
Sanford,FL
Summary
Public relations and corporate communications professional with experience in all facets of PR strategy and an extensive journalism background. I am an award-winning strategic communications leader, writer and content creator with a proven track record of success in both proactive and reactive planning and execution, crisis communications (FEMA certified) and executive communications. A strategic thinker with expertise across a wide range of industries and verticals including hospitality, journalism, politics, education, health care and athletics. Proud father, bad golfer.
Overview
14
14
years of professional experience
Work History
Public Relations Manager
Rosen Hotels & Resorts
Orlando, FL
11.2021 - Current
- Proven leader creating and managing all forms of corporate communications, including crisis communication, C-Suite content (internal/external), public relations, brand marketing in trade publications, videos and across social media platforms.
- Create wow content and amazing stories using strategic communications tactics.
- Conduct market research to identify target audiences and develop effective messaging strategies.
- Analyze media commentary to check for consistent and appropriate use of company name and brand.
- Create, design and edit marketing magazine (The Rosen Reveal), advertorials.
Executive Producer News/Digital Content & Creation
Cox Media Group
03.2020 - 10.2021
- Team leader who developed executed strategies designed to attract the optimal audience while ensuring brand message is aligned with corporate communications goals.
- Oversaw digital content distribution, social media messaging & editorial accuracy on our content platforms.
- Approved internal and external communications copy and content for accuracy and brand messaging.
- Responsible for issues management; involved in hiring and budget decisions.
Assistant Director of News/Media Strategies & Content
Sinclair Broadcast Group
05.2016 - 03.2020
- Directed content creation, developed media strategies and oversaw editorial content for one of the nation’s largest media groups
- Won two prestigious Edward R
- Murrow awards and two Emmy awards for my planning and execution of content gathering during communications crisis
- Developed both internal and external communications strategies to position the team for success, while delivering unique, impactful content for 150+ tv stations and their social media platforms across the nation
- Normal day included timely problem-solving, brand management, social media and investigative oversight while planning short & long term projects at all levels
- Station representative for private industry, public affairs and philanthropic functions.
Managing Editor of News & Content (Interim Director of News)
Brighthouse Communications (Now Spectrum)
04.2012 - 02.2016
- Managed all content creation, media strategy and big-picture coverage for industry leader
- Employee of the Quarter 1Q 2015 for leading team of 80+
- Designated as leader responsible for employee hiring, evaluations, professional guidance and mentorship as part of station goal to elevate new team members and build better team
- Responsible for proactive planning for special events as well as emergency crisis communications coverage.
Assistant Director of News/Media Content and Strategy
Fox News Corporation
12.2009 - 02.2012
- Managed, created and developed all external communication content including content on air and developed for our social media platforms
- Supervised proactive and reactive planning for crisis communications events, planned projects and long-term events that required months of staffing planning and coordination
- Lead team of 80+ while working closely with national and local media outlets to gain exposure, and heighten corporate and community awareness of products and services.
Education
Bachelor of Arts - Communications (Broadcast)
Elon University
Skills
- Media Relations
- Brand Messaging
- Community Outreach
- Department Oversight
- Press Release Writing
- Story Pitching
- Strategic Management
- Communication Planning
- Spokesperson Experience
- Communications Leadership
- Brand Management
- Writing, Editing, and Proofreading
- Public Speaking
Websites
Accomplishments
- Honored with multiple Emmy awards (Best Newscast)
- FEMA certified Public Information Officer Awareness
- Edward R. Murrow award-winner (Best Newscast)
- Multiple Associated Press awards (news content/coverage)
Timeline
Public Relations Manager
Rosen Hotels & Resorts
11.2021 - Current
Executive Producer News/Digital Content & Creation
Cox Media Group
03.2020 - 10.2021
Assistant Director of News/Media Strategies & Content
Sinclair Broadcast Group
05.2016 - 03.2020
Managing Editor of News & Content (Interim Director of News)
Brighthouse Communications (Now Spectrum)
04.2012 - 02.2016
Assistant Director of News/Media Content and Strategy
Fox News Corporation
12.2009 - 02.2012
Bachelor of Arts - Communications (Broadcast)
Elon University