Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

ROBERT J FABROS

Summary

Highly motivated, self-directed professional with a broad range of marketing and customer relations experience seeks to bring talent to a respected organization that values hard work and dedication. Expertise in understanding and capturing the bottom line.

Overview

15
15
years of professional experience

Work History

Digital Marketing Coordinator

Impex Inc.
Pomona, CA
12.2019 - Current
  • Created content for company blog, social media channels, email newsletters, and other online platforms.
  • Manage and update company social media profiles (Facebook, Instagram, Threads, Twitter, LinkedIn, TikTok, YouTube etc.).
  • Identified opportunities for new partnerships or collaborations that could benefit our organization's reach.
  • Monitor and respond to customer inquiries and comments across social media channels.
  • Analyzed social media metrics and adjusted strategies to optimize engagement and growth.
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Create and maintain a content calendar.
  • Monitor and report on social media performance metrics and provide insights for improvement.
  • Provided support for organic social media efforts by creating engaging posts that drove audience engagement.
  • Collaborated with internal teams such as Sales and Customer Service to ensure alignment between departments' objectives.
  • Generated monthly performance reports summarizing key metrics from all channels used in campaigns.

Marketing Production Manager

CMERIT USA
Ontario, CA
01.2017 - 01.2019
  • Manage the Marketing Department for all creative assets for major and independent accounts.
  • Media liaison: Gather and distribute marketing assets accordingly (majors and independent accounts).
  • Final image selections for all e-commerce majors and independent accounts.
  • Responsible for all product photography used for e-commerce site, social media, and marketing.
  • Responsible for all product photography used for the e-commerce site, social media, and marketing; edit photos, and complete graphic design as needed.
  • Product sample: Coordinate with vendors on product materials.
  • Product sample final approval for seasonal linesheets. Add or drop existing styles to new styles in seasonal linesheets.
  • Coordinate with the Sales Rep for line pricing, linesheets, product samples, and sales reports.

Chief Staff Photographer / Marketing

Primitive Apparel Inc.
01.2010 - 01.2015
  • Photograph seasonal products for e-commerce.
  • Manage new products for the existing site (add product to the database, add copy, images, and other product-specific details).
  • Manage new products for the existing site (add product to the database, add copy, images, and other product-specific details).
  • Partner with Marketing Teams to shoot products so that they satisfy the needs of the brand.
  • Work closely with the Managing Producer to establish shoot schedules.
  • Consistently produce digital imagery that is within the brand's established standards, which can quickly be edited and made web-ready (International and Domestic sales)
  • Assist in developing marketing content (social media, blog, etc.
  • Visual merchandising for storefronts; develop ideas on new store layouts and designs for implementation.
  • Visual merchandising for storefronts; develop ideas on new store layouts and designs for implementation.
  • Responsible for all product photography used for the e-commerce site, social media, and marketing; edit photos, and complete graphic design as needed.
  • Review images after retouching to identify any errors, or additional work needed.

Education

Business Marketing -

Cal State University Northridge

General Education -

Pierce College / College of the Canyons

Diploma -

Chatsworth High School

Skills

  • Detail oriented
  • Campaign coordination
  • Partnership development
  • Customer engagement
  • Project management
  • Team collaboration
  • Time management
  • Creative problem solving
  • Effective communication
  • Social media tools
  • Digital marketing management
  • Customer service
  • Relationship building
  • Collaborative teamwork
  • Report preparation
  • Delivering presentations

Affiliations

  • ASCAP (The American Society of Composers, Authors and Publishers)
  • SEMA (Specialty Equipment Market Association)

Timeline

Digital Marketing Coordinator

Impex Inc.
12.2019 - Current

Marketing Production Manager

CMERIT USA
01.2017 - 01.2019

Chief Staff Photographer / Marketing

Primitive Apparel Inc.
01.2010 - 01.2015

Business Marketing -

Cal State University Northridge

General Education -

Pierce College / College of the Canyons

Diploma -

Chatsworth High School

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