Robert Jordan
Washington,DC
Summary
Consultant and marketing professional with over 5 years of experience in market strategy and digital marketing. Demonstrated success in driving digital transformation and enhancing client engagement through effective narrative development. Expertise in Workday implementation, cross-channel campaign management, and data-driven performance optimization. Certified in Agile methodologies with strong project management and client relationship skills.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing & Change Consultant
Accenture Federal Services - DOE
11.2024 - Current
- Managed the development and execution of comprehensive Workday marketing communication strategies, significantly boosting user adoption and readiness among 100,000+ DOE employees.
- Contributed to securing new contracts by developing compelling client narratives and innovative solution use cases, strengthening market position.
- Led analysis of employee survey data to identify UX pain points, informing Workday improvements and driving user engagement.
- Developed and implemented an internal certification program with personalized backgrounds (Graphic Design), enhancing internal engagement and achieving cost savings.
- Collaborated with the learning team to deliver engaging presentations, improving knowledge retention and user satisfaction for Human Capital Officers.
- Remote
Sr Marketing Analyst
Accenture Federal Services - DOJ
04.2022 - 10.2024
- Developed and executed a targeted marketing strategy for a niche psychology recruiting audience across the U.S. (15,000), resulting in a 20% increase in applications.
- Directed multi-channel paid media strategies and campaigns (Google, YouTube, LinkedIn, Facebook) to drive growth and achieve marketing objectives.
- Cultivated strong relationships with client marketing teams, facilitating integrated campaign planning and execution to enhance client engagement and communication.
- Developed comprehensive reporting dashboards to provide real-time, data-driven insights and client storytelling on campaign performance and growth opportunities.
- Analyzed campaign data and recommended data-driven optimization strategies (e.g., A/B testing) to significantly improve performance and ROI.
- Remote
Business Function Design Architect
Accenture Federal Services - Veteran Affairs
01.2021 - 09.2022
- Managed service delivery and product teams, aligning resources and projects with strategic business and client objectives to support Go-to-Market initiatives for the VA DGI Bill.
- Support subcontractor partner meetings, providing regular updates and fostering strong external client engagement.
- Built strong relationships with internal and external stakeholders to foster collaboration and enhance client engagement.
- Implemented process improvements to enhance team efficiency and productivity, optimizing project staffing.
- Remote
Implementation Marketing Communication Analyst
Accenture Federal Services - IRS
09.2021 - 04.2022
- Independently managed the entire lifecycle of Employee Spotlight materials, serving as a key internal communication and storytelling initiative.
- Ensured consistent quality and timely delivery of weekly touchpoint decks, maintaining high client engagement and communication standards.
- Developed a new, impactful client branding graphic (Graphic Design) that significantly increased brand visibility and strengthened marketing communications across the agency.
- Cultivated strong copywriting and graphic design skills to create compelling, executive-level content, enhancing client storytelling and strategic communications.
- Collaborated with the Learning sub-team to develop engaging visual aids (UX/Graphic Design) for EDI training programs, effectively communicating to over 50,000 employees.
- Remote
Marketing Account Executive
Edelman
Atlanta, GA
11.2019 - 04.2021
- Managed and executed end-to-end displays, social media, and search campaigns for diverse clients, driving significant growth and market presence (Go-to-Market).
- Support senior executives with strategic marketing initiatives to inform key decisions and communicate market insights (client storytelling).
- Partnered with creative teams to develop and source compelling assets, ensuring effective visual communication and user experience across channels.
- Monitored campaign budgets and implemented strategies to maximize ROI and achieve key performance indicator (KPI) goals, driving client growth.
Digital Marketing Associate
Response Mine Interactive
Atlanta, GA
06.2019 - 09.2019
- Managed and optimized multi-channel paid media campaigns (Google Ads, Bing Ads, shopping, display, social media) for major retail clients, driving significant website traffic and online sales growth.
- Monitored industry trends in e-commerce marketing and communicated actionable insights to internal and client teams, fostering proactive marketing strategies and client engagement.
- Analyzed client website data and customer queries to develop new marketing initiatives and optimize existing campaigns for improved performance and sustained growth.
Content Marketing Associate
AmeriHealth Caritas
Washington, DC
10.2018 - 07.2019
- Supported the Director in developing strategic marketing plans by conducting research and analyzing paid social and competitive data.
- Managed and curated content to align with overall content strategy, incorporating industry trends into compelling marketing collateral and client storytelling initiatives.
- Assisted in developing, writing, and presenting marketing plans and promotional strategies, effectively communicating project recommendations.
Education
Bachelor of Science - Business Administration
Bowie State University
05.2019
Some College (No Degree) -
Harvard University
Nanodegree - AI Product/Project Manager
Udacity
Nanodegree - Digital Transformation for Business Leaders
Udacity
Nanodegree - Digital Project Management
Udacity
Skills
- Marketing Expertise: Marketing Strategy, Marketing Communications, Growth Hacking, Paid Media Management (Google Ads, Facebook Ads Manager, LinkedIn Ads, YouTube Ads, The Trade Desk), Campaign Management, Client Storytelling, Client Engagement, A/B Testing, Budget Management & Reporting, Marketing Analytics, Business Strategy, Content Curation & Strategy, Health Communication Regulations
- Digital Transformation & Product Management: Digital Transformation, Change Management, Business Process Re-engineering, Organizational Change Management, Change Impact Analysis, User Adoption, Product Lifecycle, Agile Methodologies (Jira/Confluence), Sprint Creation & Management, Project Planning & Execution, Risk Management, Requirements Gathering, Road Mapping
- Design & Data: UX Design Principles, Graphic Design, Data Analyzation & Recommendations, Google Analytics & Data Studio, Tableau, Salesforce Marketing Cloud, Palantir Foundry, AI Foundations, Adobe Creative Suite
- Software/Tools: Jira/Confluence, Microsoft Office Suite (Excel, PowerPoint, Word), Google Ads, Facebook Ads Manager, LinkedIn Ads, YouTube Ads, Google Analytics & Data Studio, Tableau, Salesforce Marketing Cloud, The Trade Desk
Certification
- Google: Ads, AI Essentials
- Facebook: Blueprint
- HubSpot: Digital Marketing
- Salesforce: Marketing Cloud
- The Trade Desk
- Jira
- Adobe: Insight Architect & Creative Cloud
Timeline
Digital Marketing & Change Consultant
Accenture Federal Services - DOE
11.2024 - Current
Sr Marketing Analyst
Accenture Federal Services - DOJ
04.2022 - 10.2024
Implementation Marketing Communication Analyst
Accenture Federal Services - IRS
09.2021 - 04.2022
Business Function Design Architect
Accenture Federal Services - Veteran Affairs
01.2021 - 09.2022
Marketing Account Executive
Edelman
11.2019 - 04.2021
Digital Marketing Associate
Response Mine Interactive
06.2019 - 09.2019
Content Marketing Associate
AmeriHealth Caritas
10.2018 - 07.2019
Bachelor of Science - Business Administration
Bowie State University
Some College (No Degree) -
Harvard University
Nanodegree - AI Product/Project Manager
Udacity
Nanodegree - Digital Transformation for Business Leaders
Udacity
Nanodegree - Digital Project Management
Udacity
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