Summary
Overview
Work History
Education
Skills
Community
Key Clients
Websites
References
Timeline
Generic

Robert Jordan

Brooklyn,NY

Summary

A seasoned Designer and Creative Art Director with a wealth of experience spanning creative direction, graphic design, and project management across diverse industries. Proficient in defining visions, mobilizing teams, and delivering on objectives, adept at crafting brand identities, marketing assets, and employing design to enhance brand awareness. Specializing in 360-degree brand activation, including branding, packaging, spatial, and digital design, with a proven ability to excel under pressure and adapt to shifting conditions while ensuring client satisfaction remains paramount throughout the project lifecycle.

Overview

13
13
years of professional experience

Work History

Creative Direction / Designer

FACTORY 808 DESIGNS
Brooklyn, NY
01.2014 - Current
  • Engage with clients in diverse industry sectors, define creative needs, and offer comprehensive solutions to develop business objectives through, branding, products, packaging, and messaging
  • Lead projects from inception to execution while adhering to budgetary guidelines
  • Design hand-drawn original artwork and create files for production both internally and externally
  • Source OOH vendors either domestic or international and ensure adherence to budgets and quality standards
  • Met client objectives, leveraging expertise in typography, iconography, color theory, digital design and UI tactics
  • Construct digital environments including UX/UI, wireframes, and 360 marketing assets subsequently utilized for web and mobile platforms
  • Contributed to design and execution of digital content for social media and email campaigns
  • Established brand guidelines to create consistent visual identities across branded materials
  • Conceive innovation materials for Consumer-Packaged Goods (CPGs) including food and beverage, apparel, and home textiles
  • Oversee teams upwards of 50 personnel including other creatives, contractors, vendors, and artists
  • Manage production process, ensuring high-quality deliverables within budget constraints
  • Negotiated contracts with vendors, including photographers, web developers, printers, and manufacturers
  • Kept simultaneous accounts and projects on-track and within budget limits.

Art Direction / Brand Designer

HAZY HILL FARM
Portland, ME
01.2017 - Current
  • Develop, create, and manage the brand vision while steering processes from conception through completion on behalf of this legal cannabis producer
  • Oversee the creation of all assets, packaging supply chain, and retail store development
  • Design hand-drawn original artwork and create files for production both internally and OOH
  • Ensure all digital and print marketing materials meet local and state regulations
  • Source domestic and international vendors and ensure supply chain adheres to budgets and timelines
  • Guide the execution of child-resistant packaging as well as legal requirements for an array of cannabis products
  • Concept and Design for multiple retails locations including displays, artwork, and construction oversight
  • Create line of on trend merchandise for online and instore sales
  • Overall design of a licensed retail farm dispensary now surpassing $10 million in sales annually.

Art Direction / Brand Designer

HIGH PEAK CANNABIS COMPANY
Portland, ME
01.2017 - Current
  • Connect with stakeholders, develop brand identity, and generate assets that portray agreed upon designs
  • Design the logo, refine visual language, and determine graphic style on behalf of this regulated cannabis edible company
  • Exhibit the ability to meet all deliverables while remaining on budget
  • Execute all final production requirements with precision
  • Generate engaging packaging by creating original artwork and patterns
  • Build a comprehensive graphics and media library to be used across all channels
  • Maintain comprehensive knowledge regarding FDA, state, and local requirements and regulations
  • Apply creations to child resistant packaging that meets requirements
  • Orchestrate procurement of packaging both domestically and abroad.

Art Direction / Designer

EMPORIUM DESIGN
New York, NY
01.2011 - 01.2020
  • Collaborated with executives from various industries, assessed preferences, and developed creative directions for architectural spaces
  • Factored in concepts, user experience, and workflow while creating designs
  • Delivered comprehensive presentations that highlighted the strategic vision of each project
  • Incorporate branding into interior and exterior of each space
  • Produced collateral materials for digital and print platforms on behalf of clients
  • Designed and produced custom art, wallpaper, and signage consistent with the brand
  • Designed the interior of many New York City restaurants from small pop-ups to 4000sq locations
  • Locations included: North River Lobster Company, Elgin NYC, Boulton & Watt, and Forrest Point, among others.

Graphic Designer

A/X ARMANI EXCHANGE
New York, NY
01.2011 - 01.2014
  • Leveraged design intellect to create a new brand identity and logo for the men’s brands produced by Kenneth Cole
  • Combined historical knowledge of the corporate identity with forward-thinking design trends that generated an impactful new brand that resonated in the market
  • Introduced an enhanced trim library that augmented the brand image
  • Offered technical expertise on prototypes to ensure quality
  • Liaised with manufacturers and production teams via data management software
  • Constructed expansive graphics libraries and updated data sheets for seasonal artwork.

Senior Graphic Designer

KENNETH COLE
New York, NY
01.2011 - 01.2013
  • Leveraged design intellect to create a new brand identity and logo for the men’s brands produced by Kenneth Cole
  • Combined historical knowledge of the corporate identity with forward-thinking design trends that generated an impactful new brand that resonated in the market
  • Introduced an enhanced trim library that augmented the brand image
  • Executed special projects working alongside and specifically for the founder Kenneth Cole
  • Drafted internal marketing materials that expanded line development and improved sales
  • Created “Awareness Foundation” designs embraced by the entire campaign
  • Generated assets for charitable causes including amfAR, Hurricane Sandy Relief, and equal rights campaigns
  • Handcrafted designs for special events and highly visible occasions in the world of fashion
  • Authored men’s t-shirt graphics utilized for Kenneth Cole and Reaction lines.

Art Direction / Designer

YAHOO
New York, NY
01.2017
  • Engaged with C-Suite professionals including the CEO and executed comprehensive special projects
  • Focused efforts on internal initiatives subsequently shared with Verizon
  • Authored content, collaborated with executives, and captured organizational initiatives through ideation and design
  • Generated complex infographics and presentations
  • Exhibited the ability to create and handle highly confidential material
  • Created UX/UI mock-ups for digital product concepts and development
  • Crafted innovative digital products subsequently preloaded on Verizon phones
  • Personally recommended by the CEO for subsequent roles with other organizations.

Art Direction / Designer

NFL
New York, NY
01.2017
  • Retained by the NFL to develop branding for the inaugural game in Mexico City, Mexico
  • Created comprehensive design campaigns including surface designs, broadcast graphics, website content, and signage
  • Assets were broadcast on a global scale and became representative of the league’s international push for global awareness
  • Creations were subsequently adopted by the NFL for repurpose and usage in all aspects of promotion
  • Credited with creating the city-wide campaign for a city with 9 million people
  • Produced key art and assets for 100+ digital and print vendors around the globe.

Education

Bachelor of Fine Arts - Graphic Design -

Maine College of Art
01.2002

Maine Summer Institute in Graphic Design
01.2002

Hartwick College
01.1999

Skills

  • Wholistic Design Strategies
  • Concept Development
  • Extensive Remote Experience
  • Budget Development
  • Project & Vendor Management
  • Key Art & Typography
  • Creative Collaboration
  • Resource Allocation
  • Ideation & Whiteboarding
  • Adobe Creative Cloud
  • Figma
  • MS Office Suite
  • Hand Sketching & Lettering
  • Illustrations & Surface Designs
  • Production Planning
  • Domestic & International Sourcing
  • Manufacturing Oversight
  • WordPress & HTML
  • Motion Graphics
  • Social Media Content Creation
  • Wireframing, UX/UI
  • Presentation Design

Community

STOKED.org - Snowboard Mentor & Coach. Empowering youth through action sports.

Key Clients

  • NFL
  • Yahoo
  • Pepsi
  • JUMP Bicycles
  • MAC Cosmetics
  • Sid Lee
  • Footlocker
  • Udonis Haslem
  • North River Lobster Co.
  • Emporium Design
  • MWNY Packaging
  • Lumina PR
  • Boulton & Watt
  • Kenneth Cole
  • Forrest Point
  • Elgin NYC
  • Persona SF
  • Boston Yacht
  • Dwell Studio
  • SME Branding
  • Close To Home VT

References

References available upon request.

Timeline

Art Direction / Brand Designer

HAZY HILL FARM
01.2017 - Current

Art Direction / Brand Designer

HIGH PEAK CANNABIS COMPANY
01.2017 - Current

Art Direction / Designer

YAHOO
01.2017

Art Direction / Designer

NFL
01.2017

Creative Direction / Designer

FACTORY 808 DESIGNS
01.2014 - Current

Art Direction / Designer

EMPORIUM DESIGN
01.2011 - 01.2020

Graphic Designer

A/X ARMANI EXCHANGE
01.2011 - 01.2014

Senior Graphic Designer

KENNETH COLE
01.2011 - 01.2013

Bachelor of Fine Arts - Graphic Design -

Maine College of Art

Maine Summer Institute in Graphic Design

Hartwick College

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Robert Jordan