ROBERT J. REERA

Dynamic leader with expertise in Territory Management and Collaborative Leadership, demonstrated through a successful tenure at Snap on Tools. Spearheaded initiatives that resulted in a $1.5M sales increase in Cumberland County while achieving 141% of quota goals. Proficient in strategic planning and sales relationship development, enhancing both customer engagement and operational efficiency. Proven commitment to driving business growth and optimizing sales performance.

I am a results-proven district manager offering a 32-year track record of achievements and strong core of sales, marketing, and general management qualifications. I have repeated success growing top-producing sales territories and building highly motivated teams of distributors that rank among the top performers regionally and nationally. Natural leader with impeccable integrity and strong problem-solving and decision-making skills. I am energetic, self-motivated, and goal-driven. Confident communicator with superior relationship selling skills., Top (number 1) Franchise Performance team for North East, 01/01/15 - 12/31/16, Top 15 District Manager in the country for Matco Tools, 01/01/10 - 12/31/11, Doubled district sales in just 4 years, Transforming a failing district with a long-term history of decline into a top 25% producer with a team of quality, motivated distributors who generated multimillion-dollar revenues annually and consistently outproducing national averages., Developed a franchised distributorship, Up to recognition as a top 10 producer in the Northeast, producing extraordinary 38% gross margins for 7 consecutive years.

• Outdoor enthusiast
• Riding motorcycle
• Boating
• Hiking
• Mountain biking
• Methodical problem solver
• Extremely organized
• Proud parent of 3 adult kids who are professionals in their own fields

• Territory & District Management
• Team Building & Leadership
• Marketing & Business Development
• Business Analysis & Reporting
• Strategic Planning & Execution
• Sales Training/People Development
• Relationship Sales
• Business Administration

• Snap on Tools, SNAP ON TOOLS FRANCHISE OWNER / OPERATOR, 01/01/16 - present, Own and operate a franchise with Snap on Tools, covering much of Cumberland County of Maine. Took over a challenged area and brought sales up to $1,500,000, with 4 employees, selling one on one with techs and to shop owners as well as auto dealerships., SNAP ON TOOLS MANAGER AS A FRANCHISE DEVELOPER, 01/01/14 - 12/31/16, Took new franchisee through a six week ramp up training process, working with them one on one every day and night to ensure they were competent in running their own business. Aided the North East Business Manager in all aspects of sales meeting presentations, equipment demos, product delivery, business relations, and achieving quota.
• Matco Tools, DISTRICT MANAGER, 01/01/08 - 12/31/14, Managed a 4-state New England sales district spanning Maine, New Hampshire, Vermont and Massachusetts; supported 24 distributors with 9,000 total customers generating $2.9 million annual sales.
• Hunter Engineering Company, DISTRICT SALES / TERRITORY MANAGER, 01/01/07 - 12/31/08, Managed the state of N.H. as a sales territory, selling high end automotive equipment to dealerships and private repair facilities.
• MATCO TOOLS, DISTRICT MANAGER, 01/01/98 - 12/31/07, Managed a 3-state New England sales district spanning Maine, New Hampshire, and Vermont; supported 18 distributors with 5,850 total customers generating $2.5 million annual sales.
• Snap-On Tools, FRANCHISED DISTRIBUTOR, 01/01/90 - 12/31/98, Purchased franchised distributorship and built from the ground up to become one of the top producers in the company.

• Certified PADI diver
• Certified mariner captain and towing endorsement
• motorcycle endorsement
• personal activities include hiking the high sierras in New Mexico, cub scout leader, explorer group, coach of kids soccer and baseball